Experience

Danske Spil

• Denmark
• Entertainment Providers
• 300 - 400 Employee

• Head of Sales, Pools and Loyalty

  • Sep 2018 - Present

  - Co-Creator and Product Responsible for our Sportsbook Native app - in terms of omnichannel sales, performance and business development. - Strategical responsible for our Product offering online and retail for Sportsbook, Virtuals, Pools, Sales, Retail Streaming, Sales screens etc. - Responsible for bringing in new products, features and improving activity in both our digital and retail sales channels. - Defining, planning and executing a path for omnichannel succes for our… Show more - Co-Creator and Product Responsible for our Sportsbook Native app - in terms of omnichannel sales, performance and business development. - Strategical responsible for our Product offering online and retail for Sportsbook, Virtuals, Pools, Sales, Retail Streaming, Sales screens etc. - Responsible for bringing in new products, features and improving activity in both our digital and retail sales channels. - Defining, planning and executing a path for omnichannel succes for our Sportsbook. - Responsible for our strategic development and performance of our various loyalty programmes. - Stratetic planning of Sportsbook sales topics and customer activation on a dailly/weekly/monthly basis on various channels og sales touch points. - Motivating the teams to achieving highest possible customer succes in all possible areas.

• Product Manager Sportsbook

  • Feb 2015 - Sep 2018

  - Responsible for the Sports Betting Products, Oddset and Tips. - Responsible for the development, usability and look and feel of the Odds and Tips sales solutions: Oddset Native App, Oddset Web app., Barcode Apps for Retail Sales and Oddset Native Ipad App. - Responsible for bringing in new Products and Sales improvement in both digital and retail sales channels.



Bet25

• Denmark
• Gambling Facilities and Casinos
• 1 - 100 Employee

• Product Manager Sportsbook

  • Nov 2013 - Feb 2015

  Bet25 Sportsbetting Product Manager - All Danish Markets Bet25 Sportsbetting Product Manager - All Danish Markets



Ladbrokes Coral

• United Kingdom
• Gambling Facilities and Casinos
• 700 & Above Employee

• Danish Product Manager Sportsbook

  • Aug 2012 - Nov 2013

  Control the overall sales, and P & L of the Sportsbook Product. Responsible of the content of the Sportsbook Produkt. PR – branding Ladbrokes in the Danish media. Control the overall sales, and P & L of the Sportsbook Product. Responsible of the content of the Sportsbook Produkt. PR – branding Ladbrokes in the Danish media.



Bet24.com

• Gambling Facilities and Casinos
• 1 - 100 Employee

• Sportsbetting Product Manager - All Danish Markets

  • Jul 2011 - Jul 2012

  Odds Compiler, Danish Markets. PR – branding Bet24 in the Danish media. Odds Compiler, Danish Markets. PR – branding Bet24 in the Danish media.



Scandic Bookmakers Limited

• Malta
• Technology, Information and Internet

• Head of Odds Scandic Bookmakers

  • Jun 2005 - Jul 2011

  Responsible for the Danish Sportsbook offer - Sales, P & L. Responsible of the content of the Sportsbook Product. Responsible for 15 employees in the Sportsbook. Responsible for the Danish Sportsbook offer - Sales, P & L. Responsible of the content of the Sportsbook Product. Responsible for 15 employees in the Sportsbook.



bwin

• Austria
• Gambling Facilities and Casinos
• 300 - 400 Employee

• Danish Country Manager Assistant

  • Jan 2004 - Jun 2005

  PR - Branding Bwin in the Danish media. PR - Branding Bwin in the Danish media.



Ekstra Bladet

• Newspaper Publishing
• 200 - 300 Employee

• Editor of Xpert Odds - Gambling Magazine

  • Jan 2003 - Jul 2004