Experience

EGNOKA STRATEGIE

• France
• Business Consulting and Services
• 1 - 100 Employee

• Managing Director and Associate

  • Jan 2021 - Present

  Passionate about SME development, I joined the EGNOKA STRATEGIE Associate Management team in 2021. We all have international career paths, between 20 and 30 years, in positions of Executives of SMEs or Groups. Our shared ambition of excellence in supporting SME leaders with high value-added missions, our shared vision of the benefits of pooling our expertise, and our passion for designing growth strategies, have sealed our business project. I bring to the Managers of SMEs our specific support methodology based on our shared expertise and on our individual multi-competencies: the “strategic metamorphosis®". This specific methodology is based on the design and formalisation of tailored growth strategies for each SME. I manage and operationalize the development plans and transformation projects of my clients. The "strategic metamorphosis®" is at your service to: - Provide strategic and operational support to your SME in order to maximize its growth potential. - Create the conditions for an accelerated, controlled, profitable, responsible and sustainable development of your company. - Design and initiate exclusively a tailored growth strategy, a source of strong differentiation for your SME. - Rely on the fundamentals of your company, after optimizing them, to steer the implementation of the strategy validated by you. - Bring about an operational transformation of your SME in all dimensions of the company and guarantee the transfer of skills to your employees and yourself. Show less



BDDT Conseil - BUSINESS DEVELOPMENT & DIGITAL TRANSFORMATION

• Managing Director and Founder

  • Nov 2014 - Present

  My profession is a developer of high-potential Smes. I accompany SME leaders who really want to move their companies' lines to accelerate their growth and especially to better control this growth so that it becomes more profitable and more sustainable. I bring the design and formalization of strategies of break...with the past of the SME or with the habits of the sector of activity. Based on the specific expectations of the Leader, I propose a strong differentiation strategy to create sustainable competitive advantages and an agile economic model so as not to remain frozen in the successes of the past (which may not reproduce). The strategy is nothing without an impeccable execution. One of the specificities of my support is the operational implementation of the strategy. I lead the transformation projects of the SME. I am more in the "do" than in the "do-do". I have direct responsibility for the implementation of the action plans. Small and medium-sized enterprise managers are in dire need of time to implement all the opportunities they wish to seize. I bring them my methodology and skills to simultaneously work on all the levers of development, the only way to transform a company and accelerate its growth. My achievements for Smes in the Lyon region over the past 6 years demonstrate the effectiveness of my interventions which multiply at least by 2 the Result and Turnover of my clients. Show less



BUSINESS DEVELOPMENT & DIGITAL TRANSFORMATION SAS

• Managing Director and Founder

  • Nov 2014 - Oct 2019

  Our goal : to assist the SMEs to get a strong and sustanable growth. We work alongside Managing Directors of high potential SMEs to implement a business development at a rate that exceeds market standards. Our goal : to assist the SMEs to get a strong and sustanable growth. We work alongside Managing Directors of high potential SMEs to implement a business development at a rate that exceeds market standards.



Entrepreneurial project to create a Consulting firm in Digital Strategy

• Managing Director and Co-founder.

  • 2012 - 2013

  Strategic and operational coaching of Management teams: Development of an innovative service offer to support the digital transformation of SMEs and mid-tier companies. Preparation of the Business Model and Business Plan, prospective study to validate the offer with 12 companies, definition of the ecosystem of digital experts, and operational support brought by Timeshare Digital Directors. The project was coached by the EM Lyon Business School. Strategic and operational coaching of Management teams: Development of an innovative service offer to support the digital transformation of SMEs and mid-tier companies. Preparation of the Business Model and Business Plan, prospective study to validate the offer with 12 companies, definition of the ecosystem of digital experts, and operational support brought by Timeshare Digital Directors. The project was coached by the EM Lyon Business School.



Cauval Group

• Spain
• Real Estate

• Head of Strategic Marketing

  • Jul 2010 - Jun 2012

  Consumer goods Marketing , BtoC and BtoB. . Marketing strategy of the Cauval Group. . Marketing and sales coordination of the subsidiaries with the General Managers. Assessment and approval of the local marketing plans and sales budgets. Conceiving and implementation of operational synergies between the subsidiaries. . Brand portfolio strategy and management : Dunlopillo, Simmons, Pirelli, Tréca, Tréca Interiors, Sleepeezee, Steiner. Brand platform optimization, convergence of brand identities between countries, brand extension both internal and licensed resources, brand launching, research dedicated to brand image and awareness, strategic alignment of the brand platform with the product offering and the distribution networks. . Development of International projects. . Development of the strategic and operational use of digital marketing by the subsidiaries. . Introduction and reinforcement of e-commerce solutions as complementary distribution channels. Show less



Zodiac Marine & Pool Group

• Marketing and Communication Director

  • Oct 2007 - Jun 2010

  . LBO restructuring plan: Involvement in reorganization plans, value creation through researches and strategic recommendations dedicated to Business development and diversification. . Marketing and corporate communication. . Global management of the brand portfolio of the Group. . Start-up and management of the Licensing Division.Corporate communication of the group in the scope of major organizational changes. . LBO restructuring plan: Involvement in reorganization plans, value creation through researches and strategic recommendations dedicated to Business development and diversification. . Marketing and corporate communication. . Global management of the brand portfolio of the Group. . Start-up and management of the Licensing Division.Corporate communication of the group in the scope of major organizational changes.



Zodiac Group

• Canada
• IT Services and IT Consulting
• 1 - 100 Employee

• Marketing Director, marine Segment

  • Oct 2002 - Sep 2007

  - Consumer goods Marketing, BotC and BtoB.. Marketing and sales coordination of the subsidiaries: support of the changes with the General Managers and local teams. Assessment and approval of the local marketing plans and sales budgets to optimize the P&Ls. Implementation of sales and marketing best practices for the subsidiaries.. Communication strategy : Global management of the brand portfolio, assessment and approval of the regional communication campaigns (Europe, USA, Australia, South Africa), conceiving of transversal communication programs, development of brand graphic charts, Zodiac graphic chart extension, international brand image and awareness researches, post-merger communication plans. . Global management of the Group Trademarks and domain names .. Operational marketing : Assessment and approval of the regional action plans, monitoring of the implementation of the regional marketing plans and budgets, conceiving and implementation of consumer and trade show design chart. . Digital marketing and Relationship management : Implementation of a CRM platform (Salesforce.com),and customer data base, selection of an e-marketing application, best practice information on digital marketing to the Group subsidiaries about search engine management, viral marketing project and 360° direct marketing programs.. Product Action Plans: Rationalization of the product range portfolio, conceiving and coordination with R&D departments of the global product development plan, coordination and monitoring of each product development project..Multicultural Management: International marketing recruitments, participation to the post-merger organizational changes. Show less

• Marketing Director, Pool Division

  • Oct 1999 - Sep 2002

  - Consumer goods Marketing, BotC and BtoB.International communication strategy and implementation of regional action plans(Europe, USA, Australia, South Africa.) Digital marketing and E-marketing strategy and action plans.Product portfolio management and action plans: developments, launches and rationalization.Management of the trademark portfolio.Organization of international seminars.

• Sales and marketing Director

  • Jul 1993 - Sep 1999

  - Consumer goods Sales and Marketing, BotC and BtoB.. Strategy : Setting-up of the 3 year plan, sales and marketing budgets. . Sales action plans : Growth of the turnover from 4.5 M. Euros to 15M. Euros.Key player involved in gross trading profit development: + 15% per year. Negotiation with European key accounts, organization of training seminars for the trade, management of the sales team.. Marketing action plans : European marketing action plan, Product development and launches. Communication plans, company web site, POS, packaging, press advertising, direct marketing, sales tools, promotional programs, researches. . Management of the sales and marketing teams. Show less



Panzani / Danone Group

• Senior Product Manager

  • Jun 1990 - Jun 1993

  FMCG / Consumer goods marketing : BtoC., Food industry .Direct management of a 7 M Euros marketing budget.(advertsing and promotional programs)

• Product Manager

  • Oct 1988 - May 1990

  - Industrial goods Marketing , Food packaging.(BtoB).

• Market Manager

  • Oct 1986 - Sep 1988

  - Consumer goods Sales and Marketing



French Trade Commission, Chicago, USA.

• Export mission Manager

  • Apr 1985 - Jul 1986

  Support and coordination of export and installation strategy in the USA for small and middle size companies. Support and coordination of export and installation strategy in the USA for small and middle size companies.