Experience

Oceano Fresco

• Portugal
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Chief Commercial Officer (CCO) | Board Member

  • Sep 2021 - Present

  Lisbon, Portugal Executive role for Oceano Fresco, a sustainable seafood startup company. - Supporting CEO across all key general management areas to shift company from startup to scaleup (HR, Recruitment, Finance, Fundraising, Legal, Production, Purchasing, R&D, Lisences, etc). - Lead for Sales, Marketing and Operations. Focus to date on sustainable brand creation, value-creation business model and setting up the commercial operations to enable first sales and a successful market entry.

• Board Advisor

  • Jul 2020 - Sep 2021

  Lisbon, Portugal Advisory role on all topics commercial/operations. Supported founders on Series B sucessfull fundraising milestone.



Procter & Gamble

• United States
• Manufacturing
• 700 & Above Employee

• Regional Managing Director and Sr. Marketing Director | Central & Eastern Europe | Oral Care

  • Jan 2017 - Apr 2020

  Geneva Area, Switzerland Regional managing director leadership role with P&L responsibility for the Oral Care business (aprox $300MM) in the central and eastern European markets (30 markets). Led large dispersed teams (15+ direct reports, 50+ full teams) and made happen a business and organizational transformation to refocus on Oral-B brand and electrical toothbrushes portfolio while leading a turnaround to deliver top and bottom line YoY consistent results.

• Regional Marketing Director | Europe | consumer healthcare innovation

  • Jul 2014 - Jan 2017

  Geneva Area, Switzerland Innovation leader role for high complexity portfolio ($400MM) across benefits (health, beauty/whitening), forms and price tiers. Upgraded innovation strategy and plans to refocus the Oral-b brand on the premium healthcare segment, owned by GsK. 5x direct reports.

• Regional Expansion Marketing Director | EMEA | Oral-b toothpaste

  • May 2013 - Jul 2014

  Geneva Area, Switzerland Led company flagship expansion for Oral-b into toothpaste category in Europe, including market by market pre and post launch plans and achieved best in class results (share, sales, profit, category growth), despite strong competition reaction from incumbent players Colgate and Unilever. 3x direct reports.

• Regional Commercial Ops Director | Europe | P&G Professional (B2C/B2B)

  • Jun 2010 - May 2013

  Commercial operations role with P&L delivery focused on detergents sold via B2C/B2B trade channels (C&C, Club, DIY, Distributors). Led large teams ( 7x direct reports, 15x full team) and accelerated top/bottom line.

• Global Senior Brand Manager | All Regions | Fairy dishwashing innovation

  • Jun 2009 - Jun 2010

  Geneva Area, Switzerland Global innovation role with concept, advertising, product, and packaging development for Global Dish Care (>$ 2 Billion) working for EMEA, NA, LA, ASEAN and Japan regions.

• Senior Brand Manager | Spain & Portugal | Fairy dishwashing

  • Jul 2007 - Jun 2009

  Geneva Area, Switzerland

• Senior Brand Manager | Europe | P&G Professional (B2B)

  • Jul 2005 - Jul 2007

  Geneva Area, Switzerland

• Purchasing Manager (Paper Chemicals) | NA & Europe | Family Care

  • Apr 2004 - Jul 2005



Jerónimo Martins

• Portugal
• Retail
• 700 & Above Employee

• Retail Category Manager (buyer) | Portugal | Private Label Food & Dairy Category

  • Sep 1999 - Sep 2002

  Lisbon Area, Portugal