Frederick Kwakye

Marketing Manager at Frontier Oil Ghana Limited
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Contact Information
us****@****om
(386) 825-5501
Location
Accra, Greater Accra Region, Ghana, GH
Languages
  • English Full professional proficiency
  • Twi Full professional proficiency
  • Ga Professional working proficiency

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Experience

    • Ghana
    • Oil and Gas
    • 1 - 100 Employee
    • Marketing Manager
      • Apr 2023 - Present

      • Set departmental goals as well as individual goals for the marketing department. • Develop and implement expansion strategies to increase number of stations and Commercial Clients • Develop and implement strategies to improve overall marketing and sales performance • Plan and implement promotional campaigns at sales outlets to achieve and maintain continuous sales increase • Create and maintain excellent working relationships with clients through superior customer service • Help build strategic relationships and partner with key industry players and agencies • Plan and supervise the execution of routine station visit and audit and report findings to management • Supervise monitoring and coordinating of service station stock levels, re-order levels and ensuring that stocks are replenished on time to avoid stock out • Develop a competitive pricing strategy to enhance company’s market share as well as customer satisfaction • Work in collaboration with other departments to help increase work efficiency Show less

    • Territory Manager
      • Jan 2019 - Jan 2023

      • Facilitated growth through effective management of all existing retail sites• Initiated and implemented robust business strategies to enhance fuel, lubricants and equipment income• Produced monthly retail reports on sales, service quality, compliance which facilitated management decisions • Monitored and analyzed sales data to identify opportunities for growth and improvement• Effectively managed relationships with relevant stakeholders to ensure business continuity • Created new business opportunities by prospecting and streaming new retail sites• Increased brand awareness and market share through effective implementation of promotional activities• Managed strict compliance to all regulatory requirements as well as contractual obligations Show less

    • Territory Manager
      • Jan 2016 - Dec 2018

      • Tactical management of portfolio of sites• Identification and streaming of new sites and installation of new dealers• Management of compliance to contractual obligations• Accurate record of product sales at all sites• Accurate record of RSDs and HSEQ• Asset life-cycle management

    • Deputy Retail Manager, Northern Sector
      • Jun 2014 - Dec 2015

      • Managed retail outlets within the northern sector by ensuring that standards for quality, customer service and health and safety were met.• Worked in close collaboration with other managers and key departmental heads to develop marketing strategies and implemented a retail network representation plan in the northern sector of the country.• Dealt with staffing issues such as interviewing potential staff, conducting appraisals and performance reviews, as well as organizing training and development programmes. • Managed stock levels and made key decisions about stock control.• Managed the concerns and expectations of Dealers and other stakeholders such as National Petroleum Authority (NPA), Environmental Protection Agency (EPA), Ghana National Fire Service, Ghana Revenue Authority (Customs Division), Transporters and Bulk Clients within the sector. Show less

    • Depot Operations Manager
      • Oct 2011 - May 2014

      • Coordinated all business activities between Petrobay and stakeholders such as National Petroleum Authority (NPA), Bulk Oil Storage and Transportation Company (BOST), Ghana Revenue Authority (Customs Division), Bulk Distribution Companies (BDCs), Dealers, Transporters and Bulk Clients at the depot.• Managed the supply and distribution of refined petroleum products from the depot.• Planned, organized and managed work of drivers to ensure transportation of petroleum products was accomplished in a consistent manner with organisational requirement.• Ensured proper maintenance of stock, trucks and relevant depot equipment and facilities.• Was responsible for the compilation of daily comparative load analysis of the company.• Ensured timely and accurate deliveries to meet day to day needs and updated relevant business units concerning daily lifting at the fuel depot. • Was responsible for the receipt and processing of customer orders including preparation of invoices, dispatching, routing, and tracking of delivery vehicles. Show less

    • Operations Officer
      • Dec 2007 - May 2010

      • Provided Technical and Advisory Support to partner organizations (UNHCR, IOM and the U.S. Embassy in Accra) in work plan development, management, implementation and monitoring activities. • Worked closely with partner organizations in the co-ordination of training and fieldwork activities. • Conducted series of verification documentation interviews with eligible refugee applicants. • Prepared monthly, quarterly and annual management reports and produced statistical information on refugee cases for onward submission to the U.S. State Department for Citizenship and Immigration Services (USCIS). • Assisted partner organizations to ensure the program was implemented according to U.S. immigration guidelines. • Improved, standardized, and streamlined the processing of refugees in the Western and Central African sub-region through the drafting of Standard Operating Procedures (SOPs). Show less

    • India
    • Medical Practices
    • 1 - 100 Employee
    • Project Officer (National Service)
      • Nov 2005 - Aug 2006

      • Collected and analyzed data from rural communities from which Action Plans were prepared. • Monitored and evaluated performance of community projects. • Organized community sensitization programs on food security initiatives in rural communities in the Saboba-Chereponi District Assembly. • Facilitated capacity building workshops for Community Opinion Leaders and Area Council Executives on the development of Community Action Plans (CAPS). • Wrote developmental Action Plans for five rural communities in the Saboba-Chereponi District Assembly (Demon, Zamshiegu, Namongbani, Nakpanboln and Ugando). Show less

Education

  • Kwame Nkrumah' University of Science and Technology, Kumasi
    Master of Business Administration (M.B.A.), Finance
    2014 - 2016
  • University of Ghana
    Bachelor of Arts, Economics and Political Science
    2001 - 2005
  • St. Martin's Senior High School
    Senior High School Certificate, Economics; Geography and History
    1997 - 1999

Community

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