Frédéric DOUAT

Digital Sales Manager at Laboratoires Poupina
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Contact Information
Location
Paris, Île-de-France, France, FR
Languages
  • Anglais Full professional proficiency
  • Espagnol Elementary proficiency
  • Français Native or bilingual proficiency

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Experience

    • France
    • Personal Care Product Manufacturing
    • 1 - 100 Employee
    • Digital Sales Manager
      • Jul 2022 - Aug 2023
    • Switzerland
    • Personal Care Product Manufacturing
    • 700 & Above Employee
    • Digital Sales Coordinator
      • Jul 2018 - Jun 2022

      Recruited as a marketplace specialist and versatile e-commerce asset, I am in charge of coordinating Wella Company's Marketplace Strategy (Amazon + project on Cdiscount) - Launching and monitoring Amazon Vendor account - Organizing Promotions, Search and Display stategies - Creating and improving product pages and brand stores - Looking for and setting up diversification opportunities (Cdiscount for example) - Direct contact with marketplace resellers (sales… Show more Recruited as a marketplace specialist and versatile e-commerce asset, I am in charge of coordinating Wella Company's Marketplace Strategy (Amazon + project on Cdiscount) - Launching and monitoring Amazon Vendor account - Organizing Promotions, Search and Display stategies - Creating and improving product pages and brand stores - Looking for and setting up diversification opportunities (Cdiscount for example) - Direct contact with marketplace resellers (sales relationship and distribution strategy) E-commerce customers Account Management (Sante Discount, MyOrigines, Tendance Coiffure) - Establishing promotion plans - Looking for new marketing activations in colaboration with customers - Managing content and updates availability E-content Management and Integration (Amazon, Sephora, Nocibé and 20+ other customers) - Creating, correcting and enriching brand and product's text and images - Improving and centralizing use of content management platform Synthrone - Making sure all customers receive all the catalog integration informations needed Show less Recruited as a marketplace specialist and versatile e-commerce asset, I am in charge of coordinating Wella Company's Marketplace Strategy (Amazon + project on Cdiscount) - Launching and monitoring Amazon Vendor account - Organizing Promotions, Search and Display stategies - Creating and improving product pages and brand stores - Looking for and setting up diversification opportunities (Cdiscount for example) - Direct contact with marketplace resellers (sales… Show more Recruited as a marketplace specialist and versatile e-commerce asset, I am in charge of coordinating Wella Company's Marketplace Strategy (Amazon + project on Cdiscount) - Launching and monitoring Amazon Vendor account - Organizing Promotions, Search and Display stategies - Creating and improving product pages and brand stores - Looking for and setting up diversification opportunities (Cdiscount for example) - Direct contact with marketplace resellers (sales relationship and distribution strategy) E-commerce customers Account Management (Sante Discount, MyOrigines, Tendance Coiffure) - Establishing promotion plans - Looking for new marketing activations in colaboration with customers - Managing content and updates availability E-content Management and Integration (Amazon, Sephora, Nocibé and 20+ other customers) - Creating, correcting and enriching brand and product's text and images - Improving and centralizing use of content management platform Synthrone - Making sure all customers receive all the catalog integration informations needed Show less

    • Switzerland
    • Tobacco Manufacturing
    • 700 & Above Employee
    • Marketplace Specialist - Logic Pro (e-cig international brand)
      • Dec 2017 - Jun 2018

      I joined JTI as a marketplace/Amazon specialist to lead the launch of their e-cig brand Logic on the Amazon marketplace and prepare other marketplaces opportunities such as Cdiscount. Working with the Brand Owner, Supply Lead and Development team, I was the project coordinator - Establishing roadmap and deadlines - Meeting regularly OMS dev team to make sure all the needs were taken into account - Creating and validating all content such as product pages text, photos… Show more I joined JTI as a marketplace/Amazon specialist to lead the launch of their e-cig brand Logic on the Amazon marketplace and prepare other marketplaces opportunities such as Cdiscount. Working with the Brand Owner, Supply Lead and Development team, I was the project coordinator - Establishing roadmap and deadlines - Meeting regularly OMS dev team to make sure all the needs were taken into account - Creating and validating all content such as product pages text, photos, key-words... - Working with the supply and warehouse leads to create thepackaging, storage, picking and shipping workflow - Preparing bundles of expected best-sellers with dedicated content and workflows - Controling each project steps with internal legal and financial leaders to take into account the very restrictive environment of the e-cig market - Creation and daily management of marketplace seller account - Internal communication on the project update Show less I joined JTI as a marketplace/Amazon specialist to lead the launch of their e-cig brand Logic on the Amazon marketplace and prepare other marketplaces opportunities such as Cdiscount. Working with the Brand Owner, Supply Lead and Development team, I was the project coordinator - Establishing roadmap and deadlines - Meeting regularly OMS dev team to make sure all the needs were taken into account - Creating and validating all content such as product pages text, photos… Show more I joined JTI as a marketplace/Amazon specialist to lead the launch of their e-cig brand Logic on the Amazon marketplace and prepare other marketplaces opportunities such as Cdiscount. Working with the Brand Owner, Supply Lead and Development team, I was the project coordinator - Establishing roadmap and deadlines - Meeting regularly OMS dev team to make sure all the needs were taken into account - Creating and validating all content such as product pages text, photos, key-words... - Working with the supply and warehouse leads to create thepackaging, storage, picking and shipping workflow - Preparing bundles of expected best-sellers with dedicated content and workflows - Controling each project steps with internal legal and financial leaders to take into account the very restrictive environment of the e-cig market - Creation and daily management of marketplace seller account - Internal communication on the project update Show less

    • France
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Business Developer
      • Apr 2017 - Aug 2017

      Brief startup experience, a bet on an innovative solution for reassuring customers online. I joined the team to recruit customers in order to build a base large enough to prepare a fundraising. The solution I sold used both organic reviews and live inter-costumers Q&A to improve product pages performances. Hesitating customers benefited from a rich and authentic additional content based on usage feedback and unexpected decisive informations that only other customers could… Show more Brief startup experience, a bet on an innovative solution for reassuring customers online. I joined the team to recruit customers in order to build a base large enough to prepare a fundraising. The solution I sold used both organic reviews and live inter-costumers Q&A to improve product pages performances. Hesitating customers benefited from a rich and authentic additional content based on usage feedback and unexpected decisive informations that only other customers could provide. Those helping customers would then be rewarded with fidelity programs. Show less Brief startup experience, a bet on an innovative solution for reassuring customers online. I joined the team to recruit customers in order to build a base large enough to prepare a fundraising. The solution I sold used both organic reviews and live inter-costumers Q&A to improve product pages performances. Hesitating customers benefited from a rich and authentic additional content based on usage feedback and unexpected decisive informations that only other customers could… Show more Brief startup experience, a bet on an innovative solution for reassuring customers online. I joined the team to recruit customers in order to build a base large enough to prepare a fundraising. The solution I sold used both organic reviews and live inter-costumers Q&A to improve product pages performances. Hesitating customers benefited from a rich and authentic additional content based on usage feedback and unexpected decisive informations that only other customers could provide. Those helping customers would then be rewarded with fidelity programs. Show less

    • Account Manager - Fulfillment By Amazon services
      • Sep 2013 - Apr 2017

      Roles as an Account Manager: - Identification, chase/contact with strategic sellers for Amazon marketplace. - Evangelization and support in actionning plans submitted to these sellers - Sellers' performance analysis and action plans to develop their sales and brands - Data Analysis on Strategic sellers results and Amazon product categories' health - Creation, presenting and rolling personnal projects to improve the marketplace team efficiency Le poste d'Account Manager… Show more Roles as an Account Manager: - Identification, chase/contact with strategic sellers for Amazon marketplace. - Evangelization and support in actionning plans submitted to these sellers - Sellers' performance analysis and action plans to develop their sales and brands - Data Analysis on Strategic sellers results and Amazon product categories' health - Creation, presenting and rolling personnal projects to improve the marketplace team efficiency Le poste d'Account Manager implique : - Recherche et prise de contact avec les vendeurs stratégiques pour la Marketplace d'Amazon. - Évangélisation et aide à la mise en place des programmes d'Amazon chez ces vendeurs. - Analyse des performances des vendeurs et mise en place de plans d'actions pour développer leurs ventes et leurs marques. - Rapports statistiques sur les performances des vendeurs stratégiques et l'activité des catégories de produits de la Marketplace d'Amazon. - Mise en place et proposition de projets pour améliorer le fonctionnement de l'equipe marketplace. Show less Roles as an Account Manager: - Identification, chase/contact with strategic sellers for Amazon marketplace. - Evangelization and support in actionning plans submitted to these sellers - Sellers' performance analysis and action plans to develop their sales and brands - Data Analysis on Strategic sellers results and Amazon product categories' health - Creation, presenting and rolling personnal projects to improve the marketplace team efficiency Le poste d'Account Manager… Show more Roles as an Account Manager: - Identification, chase/contact with strategic sellers for Amazon marketplace. - Evangelization and support in actionning plans submitted to these sellers - Sellers' performance analysis and action plans to develop their sales and brands - Data Analysis on Strategic sellers results and Amazon product categories' health - Creation, presenting and rolling personnal projects to improve the marketplace team efficiency Le poste d'Account Manager implique : - Recherche et prise de contact avec les vendeurs stratégiques pour la Marketplace d'Amazon. - Évangélisation et aide à la mise en place des programmes d'Amazon chez ces vendeurs. - Analyse des performances des vendeurs et mise en place de plans d'actions pour développer leurs ventes et leurs marques. - Rapports statistiques sur les performances des vendeurs stratégiques et l'activité des catégories de produits de la Marketplace d'Amazon. - Mise en place et proposition de projets pour améliorer le fonctionnement de l'equipe marketplace. Show less

    • Belgium
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Business Developer for France
      • Mar 2011 - Aug 2013

      Sales: - Chasing (email and phone calls) - Product demonstration - Negociation/Closing Account Management: - Managing customers during their first weeks of use - Working on new projects/new products with customers to improve their results - Point of contact for customers in need of advices for their overall strategy on french marketplaces Sales: - Chasing (email and phone calls) - Product demonstration - Negociation/Closing Account Management: - Managing customers during their first weeks of use - Working on new projects/new products with customers to improve their results - Point of contact for customers in need of advices for their overall strategy on french marketplaces

    • France
    • Industrial Machinery Manufacturing
    • 1 - 100 Employee
    • Sales Representative
      • Jun 2010 - Feb 2011

      Sales and management of Sharepoint Webportal Projects - Chasing ( email and phone calls) - Physical meeting for needs identification and qualification - Products demonstrations - Negociation and Closing Sales and management of Sharepoint Webportal Projects - Chasing ( email and phone calls) - Physical meeting for needs identification and qualification - Products demonstrations - Negociation and Closing

    • France
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Project Manager Assistant
      • Jan 2009 - Jul 2009

      Assistant to Benoît Hyronde, Systonic web agency's director - Managing work plannings for the team to ensure projects' deadlines - Communication between teams and creation of a common webportal Working on a project of a SaaS tool to prevent cybersquatting - Benchmarking other solutions - Collecting data to ensure tool's efficiency - Creation of the pipe of potential customers Assistant to Benoît Hyronde, Systonic web agency's director - Managing work plannings for the team to ensure projects' deadlines - Communication between teams and creation of a common webportal Working on a project of a SaaS tool to prevent cybersquatting - Benchmarking other solutions - Collecting data to ensure tool's efficiency - Creation of the pipe of potential customers

    • France
    • Financial Services
    • Product Manager Assistant
      • Sep 2007 - Jul 2008

      Working in the Regional Direction: - Creation of direct marketing and communication mediums - Création of direct markting tools - Organisation of promotion campaigns - Organisation of events (golf competitions) Working in the Regional Direction: - Creation of direct marketing and communication mediums - Création of direct markting tools - Organisation of promotion campaigns - Organisation of events (golf competitions)

Education

  • KEDGE Business School
    2009, Marketing
    2005 - 2009
  • Lycée Bertran de Born
    Hypokhâgne - Khâgne (Literary preparatory course), English Studies
    2003 - 2005

Community

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