Frederic Barret

Marketing and Communication Manager at OFF Global
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Contact Information
Location
France, FR
Languages
  • English Full professional proficiency
  • German Elementary proficiency
  • Spanish Elementary proficiency
  • French Native or bilingual proficiency

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5.0

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Lea Le Roch

J’ai eu le plaisir de travailler avec Frederic dans le cadre d’une mission de consulting pour refondre la plateforme de marque de Bertin. Son approche agile, sa méthodologie ont permis de traiter le sujet avec efficacité et pertinence. La bonne humeur, la curiosité, le dynamisme de Frederic sont de vrais atouts pour embarquer les différents interlocuteurs! C’est, sans hésitation, que nous continuerons de faire appel aux compétences de Frederic pour de nouvelles missions.

Violetta Jovanovic

J’ai travaillé avec Frédéric durant quatre années très riches en beaux projets et en rebondissements. Il a toujours su faire avancer les choses, faisant contribuer ses collaborateurs de son expérience, de son esprit d’équipe, ainsi que de sa bonne humeur. Toujours à l’affut de nouvelles idées, il allie une expertise metier structurée avec une forte agilité, se montrant capable de rebondir et de s’adapter faces à des contraintes complexes. Frédéric est un vrai atout dans une équipe, professionnellement et humainement.

Jeremie Pawelczyk

J'ai eu le plaisir de collaborer avec dans le cadre de mon activité d'accompagnement de startups. Au delà de son expertise technique indéniable, Frédéric est une personne bienveillante et à l'écoute de ses clients. Qui plus est, sa maitrise de l'accompagnement en branding/communication et des méthode Lean Startup/Design thinking donnent à son travail une consistance, une vision globale et stratégique indispensable. Je recommande Frédéric sans la moindre hésitation.

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Credentials

  • Certificat Accompagnateur de Startups et Projets d'Intrapreneuriat
    EPiGO
    Jun, 2020
    - Sep, 2024
  • Design Thinking
    French Future Academy - Design Thinking
    Nov, 2019
    - Sep, 2024
  • «Management of finance fundamentals» program
    HEC Paris Executive Education
    Jan, 2014
    - Sep, 2024
  • «Digital Marketing» program (SEO, SEM, SEA, PPC, Viral Marketing, Social Media)
    EMLYON Business School
    Dec, 2013
    - Sep, 2024

Experience

    • France
    • Computers and Electronics Manufacturing
    • 1 - 100 Employee
    • Marketing and Communication Manager
      • Jan 2022 - Present

      Based on 25 years of experience in the field, Off Global is the new French player in the world of tech. Off Global conceptualizes and develops the new Nokia-branded laptop range and is responsible for the manufacturing, sales, go to market strategy, consumer care and after-sale support. Based on 25 years of experience in the field, Off Global is the new French player in the world of tech. Off Global conceptualizes and develops the new Nokia-branded laptop range and is responsible for the manufacturing, sales, go to market strategy, consumer care and after-sale support.

    • India
    • Advertising Services
    • 1 - 100 Employee
    • Senior Marketing Communications Consultant
      • Nov 2019 - Present

      Founder of .Bleu agency. .Bleu is a business supporter, based in Paris & Marseilles (France) with 2 main activities : 1°) Branding & Communication - Strategy planning - Branding & (Online & Offline) Communication strategy consulting : brand platform & positioning, brand identity & architecture, communication strategy objectives, KPI's, monitoring... - Creative partners coordination (freelances, agencies...). - Workshops organisation & facilitation about these topics, with new… Show more Founder of .Bleu agency. .Bleu is a business supporter, based in Paris & Marseilles (France) with 2 main activities : 1°) Branding & Communication - Strategy planning - Branding & (Online & Offline) Communication strategy consulting : brand platform & positioning, brand identity & architecture, communication strategy objectives, KPI's, monitoring... - Creative partners coordination (freelances, agencies...). - Workshops organisation & facilitation about these topics, with new methodologies like Design Thinking 2°) Startup & Intrapreneurship Facilitation Support & facilitation of startups & new business to help them to qualify & optimise their business model : lean startup methodology & process (empathy card / Value Proposition Canvas / Tests preparation / Business Model Canvas...) Show less Founder of .Bleu agency. .Bleu is a business supporter, based in Paris & Marseilles (France) with 2 main activities : 1°) Branding & Communication - Strategy planning - Branding & (Online & Offline) Communication strategy consulting : brand platform & positioning, brand identity & architecture, communication strategy objectives, KPI's, monitoring... - Creative partners coordination (freelances, agencies...). - Workshops organisation & facilitation about these topics, with new… Show more Founder of .Bleu agency. .Bleu is a business supporter, based in Paris & Marseilles (France) with 2 main activities : 1°) Branding & Communication - Strategy planning - Branding & (Online & Offline) Communication strategy consulting : brand platform & positioning, brand identity & architecture, communication strategy objectives, KPI's, monitoring... - Creative partners coordination (freelances, agencies...). - Workshops organisation & facilitation about these topics, with new methodologies like Design Thinking 2°) Startup & Intrapreneurship Facilitation Support & facilitation of startups & new business to help them to qualify & optimise their business model : lean startup methodology & process (empathy card / Value Proposition Canvas / Tests preparation / Business Model Canvas...) Show less

    • France
    • Business Consulting and Services
    • 1 - 100 Employee
    • Branding & Communication Consultant
      • Oct 2019 - Present

      (Marseille Innovation is the largest business incubator of Sud / Provence area.) - Supports startups & new business for Branding & Communication strategy. - Organises & facilitates workshops to help them about these topics. https://www.marseille-innov.org/ - Coordinates creative partners to optimise costs & creative renderings. (Marseille Innovation is the largest business incubator of Sud / Provence area.) - Supports startups & new business for Branding & Communication strategy. - Organises & facilitates workshops to help them about these topics. https://www.marseille-innov.org/ - Coordinates creative partners to optimise costs & creative renderings.

    • France
    • Education Administration Programs
    • 700 & Above Employee
    • Marketing Teacher
      • Sep 2021 - Present

      Marketing courses. Creative strategy & Communication courses. Marketing courses. Creative strategy & Communication courses.

    • South Africa
    • Telecommunications
    • 1 - 100 Employee
    • Head of Global Branding & Communication
      • Sep 2015 - Nov 2019

      - Defined the new brand fundamentals of Wiko : brand platform, style guide, sound identity... - Defined the global strategy of the brand - Defined and coordinated with countries the global online & offline communication strategy of the brand (owned media, earned media) - Defined the launch plans of Wiko devices - smartphones, IOT, accessories, apps & interfaces... - for countries. Targets : B2B / B2C / PR - Developed communication tools for global B2B & B2C fairs: MWC Barcelona… Show more - Defined the new brand fundamentals of Wiko : brand platform, style guide, sound identity... - Defined the global strategy of the brand - Defined and coordinated with countries the global online & offline communication strategy of the brand (owned media, earned media) - Defined the launch plans of Wiko devices - smartphones, IOT, accessories, apps & interfaces... - for countries. Targets : B2B / B2C / PR - Developed communication tools for global B2B & B2C fairs: MWC Barcelona (Mobile World Congress) and IFA Berlin. - Coordinated graphic designers studio activity Direct Management : 5 people. Show less - Defined the new brand fundamentals of Wiko : brand platform, style guide, sound identity... - Defined the global strategy of the brand - Defined and coordinated with countries the global online & offline communication strategy of the brand (owned media, earned media) - Defined the launch plans of Wiko devices - smartphones, IOT, accessories, apps & interfaces... - for countries. Targets : B2B / B2C / PR - Developed communication tools for global B2B & B2C fairs: MWC Barcelona… Show more - Defined the new brand fundamentals of Wiko : brand platform, style guide, sound identity... - Defined the global strategy of the brand - Defined and coordinated with countries the global online & offline communication strategy of the brand (owned media, earned media) - Defined the launch plans of Wiko devices - smartphones, IOT, accessories, apps & interfaces... - for countries. Targets : B2B / B2C / PR - Developed communication tools for global B2B & B2C fairs: MWC Barcelona (Mobile World Congress) and IFA Berlin. - Coordinated graphic designers studio activity Direct Management : 5 people. Show less

    • Marketing & E-Commerce Director
      • May 2014 - Aug 2015

      - Managed a global brand audit and implemented a new multi canal strategy (Department stores / Retailers / Own stores) in the 3 key markets in the world. - Developped a new brand architecture and a new Marketing Mix for permanent and seasonal collections. - Developped a new global communication campaign. - Recommended and coordinated the E-Commerce activation with traffic acquisition levers (CRM / SEO / SEA etc... and social networks). - Managed 7 people. "Codir" Member - Managed a global brand audit and implemented a new multi canal strategy (Department stores / Retailers / Own stores) in the 3 key markets in the world. - Developped a new brand architecture and a new Marketing Mix for permanent and seasonal collections. - Developped a new global communication campaign. - Recommended and coordinated the E-Commerce activation with traffic acquisition levers (CRM / SEO / SEA etc... and social networks). - Managed 7 people. "Codir" Member

    • France
    • Beverage Manufacturing
    • 700 & Above Employee
    • Marketing Manager
      • 2006 - 2013

      - Defined strategies, brand platforms and local activation plans of famous premium spirits brands (Absolut Vodka & Malibu Rhum) in order to increase volumes and share of market, and to improve awareness and image. - Developped print, outdoor and on-line ad campaigns : - Absolut : «Golden Effie» award in 2011. - Malibu : NR1 IPSOS Scores among core targets 18-35 yo from 2007 to 2013. - Implemented digital, PR and viral activation plan to ensure visibility among… Show more - Defined strategies, brand platforms and local activation plans of famous premium spirits brands (Absolut Vodka & Malibu Rhum) in order to increase volumes and share of market, and to improve awareness and image. - Developped print, outdoor and on-line ad campaigns : - Absolut : «Golden Effie» award in 2011. - Malibu : NR1 IPSOS Scores among core targets 18-35 yo from 2007 to 2013. - Implemented digital, PR and viral activation plan to ensure visibility among core-target. - Launched new products and initiate new projects for both brands. - Developped and recommended sales promotion activity in off-trade channel. - Doubled volumes of Absolut Vodka in 4 years whereas the market growth was led with low-priced products. - Managed successfully 4 people (2 senior + 2 junior)

    • Brand Manager
      • Mar 2004 - Dec 2005

      - Defined strategy and activation plan for young adults for the first spirits brand in France : Ricard (40 Millions Liters in 2004). - Launched Ready-To-Drink innovations. - Launched a new brand platform and a new ad campaign to face the growth of private labels.

    • Netherlands
    • Financial Services
    • Strategic Brand Manager
      • 2002 - 2004

      - Integrated sucessfully Schweppes brand in ORANGINA Company portfolio during the merge between ORANGINA Company and SCHWEPPES France, with a new matrix organization. - Defined new strategy and activation plan of Schweppes brand in coordination with European teams. - Launched new TV, print and outdoor campaigns. - Launched new products to increase volumes and share of market.

    • Field Marketing Manager
      • Nov 2000 - Jun 2002

      - Developped and implemented promotions for Orangina Company portfolio in off-trade channel. - Co-ordinated trade and promotional strategy with sales teams. - Achieved to maintain motivation and excellence of a 6 members team.

    • Assistant Brand Manager
      • 1998 - 2000
    • United States
    • Media Production
    • 700 & Above Employee
    • Marketing intern
      • Jul 1997 - Dec 1997

      Launch of new digital services with "live" information for B2B targets. Launch of new digital services with "live" information for B2B targets.

Education

  • HEC School of Management
    Specialised Master's degree, Marketing
    1996 - 1997
  • Université Paris Dauphine
    Executive Education - Certificat, Accompagnateur de startups & projets d'intrapreneuriat
    2019 - 2020
  • Ecole nationale supérieure de Mécanique et d'Aérotechnique
    Engineer's degree, Ecole Nationale Supérieure d'Ingénieurs (groupe ENSI)
    1993 - 1996
  • Classes préparatoires aux grandes écoles scientifiques
    Maths Sup / Maths Spé
    1990 - 1993
  • Lycée Jean Giraudoux
    Baccalauréat, Mathématiques
    1987 - 1990

Community

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