Freddy Eko
National Account Manager - Grocery, Foodservice & Vending at Vita Coco- Claim this Profile
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English Native or bilingual proficiency
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Bio
Leon McCowan
I had the pleasure of working with Freddy when he completed the six week sales and selling course as part of his Bachelor of Arts in Marketing at Liverpool University. Freddy stood out in the room as he was confident enough to answer questions posed, often took the role of spokesperson in group situations and would also question instructions to get clarity - all key indicators of a good prospect. Freddy also nailed the networking element of the course and delivered a brilliant elevator pitch to a room of over 50 business owners many of whom remarked on his ability to me afterwards. Well done Freddy.
Leon McCowan
I had the pleasure of working with Freddy when he completed the six week sales and selling course as part of his Bachelor of Arts in Marketing at Liverpool University. Freddy stood out in the room as he was confident enough to answer questions posed, often took the role of spokesperson in group situations and would also question instructions to get clarity - all key indicators of a good prospect. Freddy also nailed the networking element of the course and delivered a brilliant elevator pitch to a room of over 50 business owners many of whom remarked on his ability to me afterwards. Well done Freddy.
Leon McCowan
I had the pleasure of working with Freddy when he completed the six week sales and selling course as part of his Bachelor of Arts in Marketing at Liverpool University. Freddy stood out in the room as he was confident enough to answer questions posed, often took the role of spokesperson in group situations and would also question instructions to get clarity - all key indicators of a good prospect. Freddy also nailed the networking element of the course and delivered a brilliant elevator pitch to a room of over 50 business owners many of whom remarked on his ability to me afterwards. Well done Freddy.
Leon McCowan
I had the pleasure of working with Freddy when he completed the six week sales and selling course as part of his Bachelor of Arts in Marketing at Liverpool University. Freddy stood out in the room as he was confident enough to answer questions posed, often took the role of spokesperson in group situations and would also question instructions to get clarity - all key indicators of a good prospect. Freddy also nailed the networking element of the course and delivered a brilliant elevator pitch to a room of over 50 business owners many of whom remarked on his ability to me afterwards. Well done Freddy.
Credentials
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Income Statement (P&L) and Cash Flow Explained
LinkedInAug, 2020- Nov, 2024 -
Key Account Management
LinkedInAug, 2020- Nov, 2024
Experience
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Vita Coco
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United States
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Beverage Manufacturing
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400 - 500 Employee
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National Account Manager - Grocery, Foodservice & Vending
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Jan 2022 - Present
National account manager overseeing commercial relationships across grocery, convenience, foodservice and vending predominantly for Vita Coco Coconut Water brands. National account manager overseeing commercial relationships across grocery, convenience, foodservice and vending predominantly for Vita Coco Coconut Water brands.
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Molson Coors Beverage Company
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United States
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Food & Beverages
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700 & Above Employee
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Customer Development Manager
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Dec 2020 - Jan 2022
Responsible for managing internal and external commercial relationship with top 4 grocer on several categories including cider and RTD beverages.• Managing and agreeing pricing and promotional activity with buyers across multiple categories including cider and spirits.• Experience negotiating and successfully launching NPD working closely with wider internal stakeholders such as shopper marketing & category.• Experience leading online strategy within the grocery multiple, using channels such as CPC and shelf banners to ensure brand strategy is supported both in store and online.• Strong forecasting background from previous roles as well as in current role.
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Collaborative Planning Manager
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May 2019 - Nov 2020
I am the main conduit between customers and the MCBC supply chain, responsible for working collaboratively with customers to drive excellent service in order to grow and enhance the supplier-retailer relationship. * Placing regular orders for stock in line with pre-agreed forecasts, making sure we achieve optimum availability for the customer* Being proactive in liaising with stakeholders to improve all aspects of the supply chain* Gathering data on products to analyse trends and forecast sales for upcoming promotions, events or range refreshes* Assessing how best to maximise customer availability using the system to identify trends quickly
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Molson Coors Beverage Company
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United States
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Food & Beverages
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700 & Above Employee
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Industrial Placement Student - Procurement
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Jun 2017 - Jul 2018
Primarily responsible for supporting Category and Senior Category managers with the implementation of strategies and projects. * Led the supply chain unit of a project introducing two new imported beers into the UK market. Responsible for negotiating contracts with outside providers to minimize costs to the company and customers. * Resolved issues for customers, warehouses and couriers acting as a liaison between the parties. Oversaw the organisation and product storage in local distribution centre whilst building partnerships with global organisations to increase company offerings and improve services. * Created databases and spreadsheets to improve inventory management and reporting accuracy. * Renegotiated payment terms with dozens of suppliers improving cash flow for a MCBC subsidiary by over £140,000.
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Education
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2015 - 2019
University of Liverpool
Bachelor of Arts - BA, Marketing -
Birkdale School
A Level, Business Studies, Economics, Psychology
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