Freddie Rivera

Events & Operations Manager at Motor Oil Coffee Company
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Contact Information
us****@****om
(386) 825-5501
Location
Albany, New York, United States, US
Languages
  • English Native or bilingual proficiency
  • Spanish Native or bilingual proficiency

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Experience

    • Food and Beverage Services
    • 1 - 100 Employee
    • Events & Operations Manager
      • Mar 2021 - Present

      -Manage all aspects of store operations for various locations, monitoring the performance of baristas and staff members -Conduct extensive research and identify appropriate events for participation, including farmers' markets, festivals, street fairs, etc., leading to significant revenue growth -Recruit, hire, and onboard new baristas, assuring the selection of qualified candidates for each open position. -Establish key procedures for improving the organizational efficiency of the inventory process. -Maintain updated records of daily, weekly, and monthly revenues and expenses while managing a high-level budget to balance store expenses and future store costs Show less

    • United States
    • Banking
    • 700 & Above Employee
    • Personal Banker
      • Jun 2016 - Jun 2021

      - Engaged with existing and new clients to understanding their need and develop a personalized customer experience; striving to make each customer interaction the best experience of their day. - Developed new and existing customers by evaluating their financial needs, providing products and solutions to help them spend and save, and building a trusting foundation. - Recognized for going above and beyond for customers that resulted in revenue growth. - Built key relationships to generate new business, including driving referrals to branch colleagues and partners to support the broader financial needs of customers - Served as the financial liaison to customers while providing world class customer service. Show less

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Marketing/Sales Manager
      • Mar 2014 - Jan 2017

      -Served as a brand representative, traveling extensively to festivals, retail stores, and concerts nationwide for key clients. -Managed and supervised numerous brand ambassadors at each event, acting as a mentor to increase networking skills, public speaking abilities, demo performance, and product knowledge. -Promoted top international brands such as Lipton Iced Tea, Schick, Sobe, and Starbucks. -Delivered exceptional results by increasing sales in main critical retail stores, including Walmart, Target, Publix, and PriceRite. -Coordinated and supervised numerous brand promotional setups for experiential marketing for product demonstration and consumer education. -Maintained the timely and accurate reporting of event results and expenses, ensuring all projects were completed under budget and delivered comprehensive market sampling data. -Represented campaigns involving personal selling, mass selling, and sales promotions by developing participation in publicity, trade shows, and promotional activities. Show less

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Market Manager
      • Apr 2013 - Dec 2013

      - Utilized communication and client relations skills to maintain all Purina pet food accounts in all of HEB supermarket locations in Texas, totaling 20 individual store accounts and 30 % increase in annual sales. - Successfully increased consumer traffic and brand recognition by implementing a program/partnership with a local veterinary to provide low cost vaccination for pets near selected HEB locations. - Selected to hire and train local staff to ensure brand talking points were communicated effectively to consumers, developing a highly productive team that led sales for the region. - Visited and evaluated locations to ensure Purina aisles were always neat and full of product options. - Developed and delivered timely expense reports and provided daily recaps on sales performance, ensuring budget was well within limit and maintained ROI goals. - Responsible for driving a branded 32 foot RV to store locations, adhering to all laws and company policies for vehicle handling to protect company assets. Show less

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Bilingual Tour Manager
      • May 2012 - Feb 2013

      - Served as a brand representative, traveling extensively to festivals, retail stores, and concerts nationwide for key clients. - Responsible for managing and supervising several Brand Ambassadors at each event, acting as a mentor to increase networking skills, public speaking and demo performance and product knowledge. - Promoted top international brands, including Lipton Iced Tea, Schick, Sobe, and Starbucks. - Delivered exceptional results by increasing sales and in main critical retail stores: Walmart, Target, Publix, and PriceRite. - Coordinated and supervised numerous brand promotional setups for experiential marketing for product demonstration and consumer education. - Maintained the timely and accurate reporting of event results and expenses, ensuring all projects came in under budget and delivered comprehensive market sampling data. - Represented campaigns that involved personal selling, mass selling, and sales promotions by developing participating in publicity, trade shows, and promotional activities. Show less

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Assistant Manager
      • Aug 2011 - Feb 2012

      - Successfully promoted NFL Mobile exclusively for Verizon Wireless, as well as Motorola devices at NFL games, College football games, and Verizon retail stores nationwide; Hit and surpassed goals of NFL Mobile downloads on a monthly basis. - Planned and coordinated setting up player tweet-up parties, signage and crowd control, developing and maintaining industry critical contacts that led to referrals and increased business. - Leveraged bilingual expertise to interact with Spanish speaking consumers and increase market penetration within the demographic, creating hype and excitement through the microphone messaging key product points, running interactive games and product related activities. - Managed and drove a branded Yukon Denali with a 20 foot trailer attached. - Provided full-life cycle project management: took event from conception to completion. Show less

    • United States
    • Advertising Services
    • 100 - 200 Employee
    • Brand Ambassador
      • Feb 2008 - Aug 2011

      - Responsible for organizing and participating in promotional events throughout the Tri-State region. - Maintained a strong presence for the POWERade brand with direct consumer marketing and educated consumers on the benefits of drinking POWERade. - Setting up event site including: tents, tables, coolers, signage and flags - Helped to increase sales at retail locations by setting up promotional opportunities. - Collaborated with event managers in creating POWERade sponsorship & promotional opportunities. - Drive a branded Dodge Sprinter to the event. Show less

Education

  • State University of New York at Albany
    Bachelor's degree, Communications
    2005 - 2007
  • University at Albany, SUNY
  • University at Albany, SUNY
    Bachelor of Arts - BA

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