Freddie Scherer
Managing Director and Director of Programming at Star Radio- Claim this Profile
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Bio
Experience
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Star Radio
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Broadcast Media Production and Distribution
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1 - 100 Employee
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Managing Director and Director of Programming
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Jun 2019 - Present
I'm Managing Director of Star Radio, the commercial station for Cambridgeshire and Peterborough. I head up the commercial, content and marketing operations of the business. I'm Managing Director of Star Radio, the commercial station for Cambridgeshire and Peterborough. I head up the commercial, content and marketing operations of the business.
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Global
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United Kingdom
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Broadcast Media Production and Distribution
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700 & Above Employee
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Managing Editor: Heart Cambridgeshire
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Mar 2012 - May 2019
Managing Editor at Heart Cambridgeshire. My highlights include:• Delivering a 24% increase in audience reach (also growing share from 8.7% to 10.8%)• Moving Heart Cambridgeshire to clear commercial number one, growing the station from fourth to second place overall in market, ahead of major rivals including BBC Radio 1• Devising a strategic marketing plan to ensure maximum brand visibility and project managing major events and concerts• Increasing Facebook fan base by 650% and website unique users by 45% • Also a Radio Academy committee member in the East
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ADVENTURE RADIO LIMITED
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United Kingdom
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Broadcast Media Production and Distribution
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Programme Controller: Heart Hertfordshire
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Jul 2010 - Mar 2012
• Successfully leading the relaunch of the station as Heart, managing transition in a short timescale• Delivering a 40% increase in weekly audience reach• Hiring and coaching new on air line-up following relaunch• Managing the station’s marketing strategy • Successfully leading the relaunch of the station as Heart, managing transition in a short timescale• Delivering a 40% increase in weekly audience reach• Hiring and coaching new on air line-up following relaunch• Managing the station’s marketing strategy
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Global
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United Kingdom
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Broadcast Media Production and Distribution
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700 & Above Employee
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Programme Controller: Ten-17
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Feb 2006 - Jul 2010
My highlights include:• Delivering substantial increase in audience figures: market share up to the record highs, total hours up by 44% and reach up by 28% – ahead of BBC Radio 1 and all commercial competitors in one of Europe’s most competitive marketplaces – the London periphery• Coaching and developing high-profile morning show talent – resulting in the breakfast show becoming commercial market leader• Enlarging the coverage area and improving quality of signal by successfully lobbying Ofcom to permit a transmitter power increase.• Instrumental in growth of Sponsorship and Promotions revenue to record levels due to a series of successful, creative promotions and ongoing commercial activity
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