Experience

Adswerve, Inc.

• United States
• Advertising Services
• 200 - 300 Employee

• Director Implementation Services

  • Feb 2022 - Present

• Manager, Platform Implementation

  • Aug 2019 - Mar 2022

• Sr. Platform Implementation Consultant, Programmatic

  • Aug 2016 - Mar 2022



Healthgrades

• United States
• Hospitals and Health Care
• 300 - 400 Employee

• Campaign Manager, Adveristing Operations

  • May 2013 - Aug 2016

  ▪ Managed digital campaign life cycle from checking site availability, creative testing, tag implementation, screenshots, quality assurance, reporting and billing. ▪ Provided optimization recommendations to various teams and external clients ▪ Full knowledge of viewability vendors including DoubleVerify, Integral, MOAT, and comScore. ▪ Specialized in the execution of programmatic display advertising, including DBM. ▪ Managed digital campaign life cycle from checking site availability, creative testing, tag implementation, screenshots, quality assurance, reporting and billing. ▪ Provided optimization recommendations to various teams and external clients ▪ Full knowledge of viewability vendors including DoubleVerify, Integral, MOAT, and comScore. ▪ Specialized in the execution of programmatic display advertising, including DBM.



MediaNews Group

• United States
• Book and Periodical Publishing
• 400 - 500 Employee

• Campaign Manager, National Sales

  • Aug 2011 - May 2013

  ▪ Managed over $1.5 million in digital advertising campaigns. ▪ Developed comprehensive digital media strategies to meet client’s marketing objectives. ▪ First point of contact with 3rd Party Advertising Agency’s for requests for proposals and media planning. ▪ Collaborated with the National Sales team to manage and upsell rich media online ad campaigns that generates revenue. ▪ Worked closely with local newspaper property’s sales reps to create effective national proposals across… Show more ▪ Managed over $1.5 million in digital advertising campaigns. ▪ Developed comprehensive digital media strategies to meet client’s marketing objectives. ▪ First point of contact with 3rd Party Advertising Agency’s for requests for proposals and media planning. ▪ Collaborated with the National Sales team to manage and upsell rich media online ad campaigns that generates revenue. ▪ Worked closely with local newspaper property’s sales reps to create effective national proposals across multiple sites; coordinates scheduling of digital ad sponsorships. ▪ Utilized various research tools such as SalesForce, Omniture, and ComScore. ▪ Optimized campaigns based on performance metrics and reporting analysis to maximize revenue generation and clients success. Show less ▪ Managed over $1.5 million in digital advertising campaigns. ▪ Developed comprehensive digital media strategies to meet client’s marketing objectives. ▪ First point of contact with 3rd Party Advertising Agency’s for requests for proposals and media planning. ▪ Collaborated with the National Sales team to manage and upsell rich media online ad campaigns that generates revenue. ▪ Worked closely with local newspaper property’s sales reps to create effective national proposals across… Show more ▪ Managed over $1.5 million in digital advertising campaigns. ▪ Developed comprehensive digital media strategies to meet client’s marketing objectives. ▪ First point of contact with 3rd Party Advertising Agency’s for requests for proposals and media planning. ▪ Collaborated with the National Sales team to manage and upsell rich media online ad campaigns that generates revenue. ▪ Worked closely with local newspaper property’s sales reps to create effective national proposals across multiple sites; coordinates scheduling of digital ad sponsorships. ▪ Utilized various research tools such as SalesForce, Omniture, and ComScore. ▪ Optimized campaigns based on performance metrics and reporting analysis to maximize revenue generation and clients success. Show less



Examiner.com

• United States
• Online Media
• 500 - 600 Employee

• Campaign Manager, Local

  • Mar 2010 - Aug 2011

  ▪ Completed proposal and Insertion Order requests that included; media planning, tracking, optimizing and reporting. ▪ Overlooked and monitored campaign performance, ensuring campaigns were executed properly and according to client’s expectations. ▪ Tested functionality of ad campaigns materials for compliance to web site specifications. ▪ Frequent quality assurance and technical support for advertising campaigns. ▪ Provided weekly and monthly revenue reporting. ▪ Completed proposal and Insertion Order requests that included; media planning, tracking, optimizing and reporting. ▪ Overlooked and monitored campaign performance, ensuring campaigns were executed properly and according to client’s expectations. ▪ Tested functionality of ad campaigns materials for compliance to web site specifications. ▪ Frequent quality assurance and technical support for advertising campaigns. ▪ Provided weekly and monthly revenue reporting.