Freda Felicia

Brand Manager at TAN GROUP
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Contact Information
us****@****om
(386) 825-5501
Location
Jakarta, Indonesia, ID

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Experience

    • Indonesia
    • Food & Beverages
    • 1 - 100 Employee
    • Brand Manager
      • May 2022 - Present

      - Develop and implement a strategic integrated marketing communications plan and correlating expenditure budgets annually - Manage digital marketing and social media activity across the various media platforms, including the development of content and analysis of reach and conversion - Cultivate relationships with potential brands & partners, as well as explore new target markets and marketing avenues - Plan a monthly/seasonal promotional calendar of activity - Plan and execute marketing initiatives including campaigns, events, sponsorships, and corporate social responsibility programs. - Manage customer relationship - Build and maintain customer database and engage through regular customer communique - Research and analyze consumer behavior, market trends, and competitor activity. Show less

    • Indonesia
    • Motor Vehicle Manufacturing
    • 1 - 100 Employee
    • Marketing Communication Supervisor
      • Feb 2021 - Apr 2022

      - Make marketing plan and make new brand guideline (online and offline) - Manage marketing budget - Presents design ideas and recommendations - Responsible for social media, website, and marketplace - Collaborate with sales to fully understand product and communication needs - Managing digital marketing with the 3rd party and team - Responsible for events (offline & online) - Make marketing plan and make new brand guideline (online and offline) - Manage marketing budget - Presents design ideas and recommendations - Responsible for social media, website, and marketplace - Collaborate with sales to fully understand product and communication needs - Managing digital marketing with the 3rd party and team - Responsible for events (offline & online)

    • Indonesia
    • Banking
    • 700 & Above Employee
    • Strategic Planning
      • Nov 2020 - Aug 2021

      - Create content plan and brand guideline for social media - Create daily content blast for customers to create awareness for our promotion and relationship manager to boost their motivation - Create promotion programs based on market condition - Responsible in marketing promotion for the product - Prepare training material and training Relationship Managers of the company - Analyze data for the promotion's performance - Create content plan and brand guideline for social media - Create daily content blast for customers to create awareness for our promotion and relationship manager to boost their motivation - Create promotion programs based on market condition - Responsible in marketing promotion for the product - Prepare training material and training Relationship Managers of the company - Analyze data for the promotion's performance

    • Indonesia
    • Financial Services
    • 500 - 600 Employee
    • Senior Business Development
      • Dec 2019 - Nov 2020

      - Looked for potential business partners to expand product application scenarios, flexibly realize industry application promotion, and expand product influence - Completed business negotiations with partners - Maintained customer relations and find new business growth point - Looked for potential business partners to expand product application scenarios, flexibly realize industry application promotion, and expand product influence - Completed business negotiations with partners - Maintained customer relations and find new business growth point

    • Indonesia
    • Online Media
    • 1 - 100 Employee
    • Marketing Lead
      • Mar 2018 - Dec 2018

      - In-charged of handling social media content for Babyologist' Instagram - In-charged of handling marketing campaign for Babyologist website and Instagram - Made marketing timeline from the budget given by company - In-charged of handling social media content for Babyologist' Instagram - In-charged of handling marketing campaign for Babyologist website and Instagram - Made marketing timeline from the budget given by company

Education

  • Universitas Pelita Harapan
    Bachelor's degree, Communication and Media Studies
    2014 - 2017

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