Freda Felicia
Brand Manager at TAN GROUP- Claim this Profile
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Bio
Experience
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TAN GROUP
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Indonesia
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Food & Beverages
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1 - 100 Employee
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Brand Manager
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May 2022 - Present
- Develop and implement a strategic integrated marketing communications plan and correlating expenditure budgets annually - Manage digital marketing and social media activity across the various media platforms, including the development of content and analysis of reach and conversion - Cultivate relationships with potential brands & partners, as well as explore new target markets and marketing avenues - Plan a monthly/seasonal promotional calendar of activity - Plan and execute marketing initiatives including campaigns, events, sponsorships, and corporate social responsibility programs. - Manage customer relationship - Build and maintain customer database and engage through regular customer communique - Research and analyze consumer behavior, market trends, and competitor activity. Show less
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PT GAYA MAKMUR MOBIL
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Indonesia
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Motor Vehicle Manufacturing
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1 - 100 Employee
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Marketing Communication Supervisor
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Feb 2021 - Apr 2022
- Make marketing plan and make new brand guideline (online and offline) - Manage marketing budget - Presents design ideas and recommendations - Responsible for social media, website, and marketplace - Collaborate with sales to fully understand product and communication needs - Managing digital marketing with the 3rd party and team - Responsible for events (offline & online) - Make marketing plan and make new brand guideline (online and offline) - Manage marketing budget - Presents design ideas and recommendations - Responsible for social media, website, and marketplace - Collaborate with sales to fully understand product and communication needs - Managing digital marketing with the 3rd party and team - Responsible for events (offline & online)
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PT Bank Neo Commerce Tbk
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Indonesia
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Banking
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700 & Above Employee
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Strategic Planning
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Nov 2020 - Aug 2021
- Create content plan and brand guideline for social media - Create daily content blast for customers to create awareness for our promotion and relationship manager to boost their motivation - Create promotion programs based on market condition - Responsible in marketing promotion for the product - Prepare training material and training Relationship Managers of the company - Analyze data for the promotion's performance - Create content plan and brand guideline for social media - Create daily content blast for customers to create awareness for our promotion and relationship manager to boost their motivation - Create promotion programs based on market condition - Responsible in marketing promotion for the product - Prepare training material and training Relationship Managers of the company - Analyze data for the promotion's performance
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Akulaku Indonesia
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Indonesia
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Financial Services
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500 - 600 Employee
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Senior Business Development
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Dec 2019 - Nov 2020
- Looked for potential business partners to expand product application scenarios, flexibly realize industry application promotion, and expand product influence - Completed business negotiations with partners - Maintained customer relations and find new business growth point - Looked for potential business partners to expand product application scenarios, flexibly realize industry application promotion, and expand product influence - Completed business negotiations with partners - Maintained customer relations and find new business growth point
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Babyologist
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Indonesia
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Online Media
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1 - 100 Employee
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Marketing Lead
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Mar 2018 - Dec 2018
- In-charged of handling social media content for Babyologist' Instagram - In-charged of handling marketing campaign for Babyologist website and Instagram - Made marketing timeline from the budget given by company - In-charged of handling social media content for Babyologist' Instagram - In-charged of handling marketing campaign for Babyologist website and Instagram - Made marketing timeline from the budget given by company
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Education
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Universitas Pelita Harapan
Bachelor's degree, Communication and Media Studies