Experience

KnitWell Group

• Retail Apparel and Fashion
• 1 - 100 Employee

• Vice President, Client Engagement

  • Jan 2014 - Present

  I guide and execute strategy for omni-customer engagement and business optimization at Talbots. We focus on omni revenue generation and enhancing existing store environments with a focus on customer engagement & operational support. Our team is also responsible for learning and development, aligning business development with brand marketing, harnessing technology to drive customer engagement initiatives, creating customer experiences, along with managing our customer’s lifecycle. We also drive customer acquisition using a variety of marketing partnerships & customer funnels. ➥ Innovated and led the execution of new ideas to engage customers, including innovating the omni experience. ➥ Introduced new services (curb-side pickup, livestream productions, endless aisle capabilities, etc). ➥ Generated incremental revenue by co-developing and introducing an application (Concierge) to support customer engagement & retention ➥ Built & manage a clienteling culture, growing appointment business & customer engagement ➥ Revitalized store environment by developing, implementing, and managing a selling culture ➥Serving on the IBM Customer Advisory Board and the Mad Mobile Customer Advisory Boards, I advised the company teams on future developments, the current state of retail, and necessary solutions. I am also a member of the Real Estate Committee. ➥ Co-led a committee that introduced sustainable practices to become a more responsible business, while also providing significant cost controls. We reduced packaging waste by 25% and the business’s carbon footprint by 20%. Show less



cb5 Hospitality

• Food Production
• 1 - 100 Employee

• Vice President Of Development

  • Jan 2011 - Dec 2013

  I developed a strategy to scale the hospitality business by differentiating service offerings and providing guidance to hotels and properties worldwide on customer engagement, restaurant trends, and efficient hotel operations. In this role, I conceptualized and developed business solutions and scaled them to enterprise level, adjusting for profitability and efficiency. I aligned organization’s vision with customers’ needs. ➥ Provided strategic vision and support to a group of international hotel properties. ➥ Through networking I gained referrals from partner property groups, driving incremental business ➥ Developed necessary departments within the business and created an organizational structure, including sales, operations, culinary, and marketing departments. ➥ Restructured the sales team, allowing for growth, new opportunity pursuit, and client acquisition. ➥ Project-managed numerous hotel developmental projects (Oak, The Mayflower, The Palace). Show less



Brooks Brothers

• United States
• Retail
• 700 & Above Employee

• Vice President, East

  • 1997 - 2011

  Conceptualized and executed projects focused on omni alignment, streamlined product ordering, organizational optimization, sales incentives, overall compensation strategy, creating a sales focused & customer centric organization, and increased focus on revenue generation. Determined goals and time frames for marketing events. Hired and developed top-performing talent and created innovative field leadership structure that provided specialized support for store leadership. ➥ Assessed opportunities to maximize market share and gain competitive advantage. ➥ Led critical initiatives, while serving as a key liaison between corporate offices and field leadership. ➥ Created a new compensation plan for all field associates. ➥ Consistently delivered above-average top-line sales results, while improving bottom-line deliverables. ➥ Empowered store leadership teams to create engaging and memorable experiences for customers and clients. ➥ Introduced effective technologies, processes, and best practices to optimize productivity. ➥ Managed and executed branding events including Head of the Charles sponsorship, Tennis Hall of Fame sponsorship, and various other marketing events. Show less