Frazer Waters
Account Manager at The Irish Times- Claim this Profile
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Topline Score
Bio
Stacey O'Connor
Frazer is an absolute breath of fresh air, his work ethic and drive is admirable and he is a real pleasure to work with. It's easy to collaborate with Frazer and his digital and advertising expertise shine through when working on any project with him. Frazer really cares about what he does and the work being produced, not just from the start through to implementation, but also from a measurement perspective which is key.
Aiden O'Byrne
Frazer is driven, direct and highly effective. He has a knack of getting to the heart of the matter quickly but also has the emotional intelligence to take people along with him willingly and enthusiastically. During our time working together he consistently delivered well-above target to clients providing insights and solutions to deliver real impact. Frazer takes a very customer-centric approach to his role and this commitment to building solid foundations for client success is a credit to his knowledge, collaboration and focus.
Stacey O'Connor
Frazer is an absolute breath of fresh air, his work ethic and drive is admirable and he is a real pleasure to work with. It's easy to collaborate with Frazer and his digital and advertising expertise shine through when working on any project with him. Frazer really cares about what he does and the work being produced, not just from the start through to implementation, but also from a measurement perspective which is key.
Aiden O'Byrne
Frazer is driven, direct and highly effective. He has a knack of getting to the heart of the matter quickly but also has the emotional intelligence to take people along with him willingly and enthusiastically. During our time working together he consistently delivered well-above target to clients providing insights and solutions to deliver real impact. Frazer takes a very customer-centric approach to his role and this commitment to building solid foundations for client success is a credit to his knowledge, collaboration and focus.
Stacey O'Connor
Frazer is an absolute breath of fresh air, his work ethic and drive is admirable and he is a real pleasure to work with. It's easy to collaborate with Frazer and his digital and advertising expertise shine through when working on any project with him. Frazer really cares about what he does and the work being produced, not just from the start through to implementation, but also from a measurement perspective which is key.
Aiden O'Byrne
Frazer is driven, direct and highly effective. He has a knack of getting to the heart of the matter quickly but also has the emotional intelligence to take people along with him willingly and enthusiastically. During our time working together he consistently delivered well-above target to clients providing insights and solutions to deliver real impact. Frazer takes a very customer-centric approach to his role and this commitment to building solid foundations for client success is a credit to his knowledge, collaboration and focus.
Stacey O'Connor
Frazer is an absolute breath of fresh air, his work ethic and drive is admirable and he is a real pleasure to work with. It's easy to collaborate with Frazer and his digital and advertising expertise shine through when working on any project with him. Frazer really cares about what he does and the work being produced, not just from the start through to implementation, but also from a measurement perspective which is key.
Aiden O'Byrne
Frazer is driven, direct and highly effective. He has a knack of getting to the heart of the matter quickly but also has the emotional intelligence to take people along with him willingly and enthusiastically. During our time working together he consistently delivered well-above target to clients providing insights and solutions to deliver real impact. Frazer takes a very customer-centric approach to his role and this commitment to building solid foundations for client success is a credit to his knowledge, collaboration and focus.
Credentials
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IAB Digital Media Sales Certification
IABSep, 2014- Nov, 2024
Experience
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The Irish Times
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Ireland
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Newspaper Publishing
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300 - 400 Employee
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Account Manager
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Mar 2022 - Present
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IRS+
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Ireland
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Broadcast Media Production and Distribution
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1 - 100 Employee
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Agency Account Manager
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Jan 2020 - Mar 2022
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Distilled
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Ireland
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Online Media
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100 - 200 Employee
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Direct Media Sales & Advertising Partnerships Manager
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May 2017 - Jan 2020
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Senior Account Manager
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Jan 2016 - Jan 2020
Senior Account Manager Media Team My Responsibilities Include.New Business Development.Key Account ManagementBest in Class Marketing & Advertising SolutionsAchieving Sales TargetsSales CRM - Salesforce Optimising Campaigns to maximise client retention.
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Direct Media Sales & Advertising Partnerships Manager
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Apr 2013 - Jan 2020
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Done Deal
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Dublin
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Account Executive
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Apr 2013 - Apr 2015
Account Manager DoneDeal My Responsibilities Include. Business Development & Sales Admin. Account Management Achieving Sales Targets Optimising Campaigns to maximise client retention. Account Manager DoneDeal My Responsibilities Include. Business Development & Sales Admin. Account Management Achieving Sales Targets Optimising Campaigns to maximise client retention.
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Buy & Sell
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Dublin 12
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Senior Sales Executive - Digital & Print Media
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Sep 2010 - Mar 2013
Responsibility for Agency sales for digital advertising on Www.buyandsell.ie Account management and business development focusing on achieving monthly revenue targets. Lead generation and pitching of new direct clients for all area's of the business both print and digital. Specialities included: Email Marketing and combined print & digital media packages for direct clients. Responsibility for Agency sales for digital advertising on Www.buyandsell.ie Account management and business development focusing on achieving monthly revenue targets. Lead generation and pitching of new direct clients for all area's of the business both print and digital. Specialities included: Email Marketing and combined print & digital media packages for direct clients.
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ASU Officer
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Aug 2007 - Sep 2009
Originally Part time I worked in Airport Search Unit in Terminal 1 Dublin Airport. My role was to provide screening for passengers traveling through Dublin Airport. Originally Part time I worked in Airport Search Unit in Terminal 1 Dublin Airport. My role was to provide screening for passengers traveling through Dublin Airport.
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Co- Owner
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Jun 2007 - Jan 2008
The South Side Advertiser was set up with one goal in mind to deliver local offers directly to home and business in South county Dublin. As co- Owner I worked on all area's of the business giving me insight not just to the finished product but also the logistics of a media business. The South Side Advertiser was set up with one goal in mind to deliver local offers directly to home and business in South county Dublin. As co- Owner I worked on all area's of the business giving me insight not just to the finished product but also the logistics of a media business.
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Bradan Media LTD.
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Bray
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Ast. Sales Manager
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Oct 2006 - Jul 2007
The Public Sector Times a long established Monthly publication distributed to all public sector offices and building and posted by name to thousands of key decsion makers in the Public Sector. My role consisted of selling advertising to companies wishing to present marketing messages to civil and public service employees and orgnasiations. The Public Sector Times a long established Monthly publication distributed to all public sector offices and building and posted by name to thousands of key decsion makers in the Public Sector. My role consisted of selling advertising to companies wishing to present marketing messages to civil and public service employees and orgnasiations.
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The Sunday Tribune
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Baggot St Dublin
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Advertising Direct Sales Executive
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Oct 2005 - Oct 2006
Working intially in the classifieds team I quickly progressed to the direct sales team where my focus was on selling key ROP positions, Supplements and features. Working intially in the classifieds team I quickly progressed to the direct sales team where my focus was on selling key ROP positions, Supplements and features.
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Tripleswift Ltd - trading as Swiftcall
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Ireland
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Telecommunications
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Head of Card Sales
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Oct 2001 - Sep 2005
Head Of Card Sales - Selling direct to the FMCG market and also responsible for securing a preferred product listing with BWG foods. Head Of Card Sales - Selling direct to the FMCG market and also responsible for securing a preferred product listing with BWG foods.
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Education
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2017 - 2017
Schibsted Sales Academy
International Key Account Management Programme Certifaction, Key Account Management -
2014 -
IAB Digital Media Sales Certificate
Engineer's Degree, IAB Digital Media Sales Certificate -
Digital Marketing Institute
Community
