Fraya Berg

Contributing Writer at Food Network
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Contact Information
us****@****om
(386) 825-5501
Location
New York, New York, United States, US

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Experience

    • United States
    • Media Production
    • 100 - 200 Employee
    • Contributing Writer
      • Aug 2021 - Present

    • Contributing Writer
      • Aug 2021 - Present

  • Tribeca Test Kitchen, Inc.
    • Greater New York City Area
    • Owner
      • Jan 2012 - Present

      Content creation, recipe development and consulting for publishing and corporate clients. Content creation, recipe development and consulting for publishing and corporate clients.

    • United States
    • Food and Beverage Services
    • 100 - 200 Employee
    • Lead Chef Instructor, School of Recreational Cooking
      • Oct 2018 - Mar 2020

      Taught 4 - 5 hands-on cooking classes per week to 8 - 16 students. Created new classes and revamped existing classes based on current culinary trends. Developed and tested recipes for new and existing classes. Managed 3 Recreational Chef Instructors. Plan all aspects of monthly cooking demos for 20 to 80 guests (the ICE First Friday program). Taught 4 - 5 hands-on cooking classes per week to 8 - 16 students. Created new classes and revamped existing classes based on current culinary trends. Developed and tested recipes for new and existing classes. Managed 3 Recreational Chef Instructors. Plan all aspects of monthly cooking demos for 20 to 80 guests (the ICE First Friday program).

    • United States
    • Philanthropic Fundraising Services
    • 1 - 100 Employee
    • Communication Consultant, Special Events Manager and Chef Liason
      • Jan 2017 - Sep 2018

      SEO strategy, grassroots and major donor communication strategy, identify brand partnerships, plan a major match fundraising campaign. Manage special events and the chef and pastry chef logistics of annual Chefs for Kids’ Cancer NYC charity gala that raises over $1.3 Million. SEO strategy, grassroots and major donor communication strategy, identify brand partnerships, plan a major match fundraising campaign. Manage special events and the chef and pastry chef logistics of annual Chefs for Kids’ Cancer NYC charity gala that raises over $1.3 Million.

    • United States
    • Marketing and Advertising
    • 1 - 100 Employee
    • Strategy Team SEO Specialist
      • 2016 - 2017

      Develop criteria for and conduct content audits, create content architectures, content roadmaps for clients such as GE Appliances, Panera, and H-E-B Supermarkets. Base all content recommendations on best SEO practices.

    • Senior SEO Editorial Strategist
      • 2012 - 2016

      MXM SEO Specialist, working across all accounts, food, consumer goods, retailers and more. 5+ years working as an SEO Editorial Strategist: developing keywords and an editorial calendar to create content to support them. Manage a team of five writers creating content, three direct reports. Presented SEO possibilities to MXM New Business team and worked on RFPs.

    • United States
    • Book and Periodical Publishing
    • 700 & Above Employee
    • Food Editor
      • 2000 - Jan 2012

    • United States
    • Media Production
    • 700 & Above Employee
    • writer
      • 1996 - 2000

Education

  • Culinary Institute of America
    AOS, Culinary Arts
  • Washington University in St. Louis
    BA, Biology, Biochemistry, Education

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