Fraya Berg
Contributing Writer at Food Network- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Experience
-
Food Network
-
United States
-
Media Production
-
100 - 200 Employee
-
Contributing Writer
-
Aug 2021 - Present
-
-
Contributing Writer
-
Aug 2021 - Present
-
-
-
Tribeca Test Kitchen, Inc.
-
Greater New York City Area
-
Owner
-
Jan 2012 - Present
Content creation, recipe development and consulting for publishing and corporate clients. Content creation, recipe development and consulting for publishing and corporate clients.
-
-
-
Institute of Culinary Education
-
United States
-
Food and Beverage Services
-
100 - 200 Employee
-
Lead Chef Instructor, School of Recreational Cooking
-
Oct 2018 - Mar 2020
Taught 4 - 5 hands-on cooking classes per week to 8 - 16 students. Created new classes and revamped existing classes based on current culinary trends. Developed and tested recipes for new and existing classes. Managed 3 Recreational Chef Instructors. Plan all aspects of monthly cooking demos for 20 to 80 guests (the ICE First Friday program). Taught 4 - 5 hands-on cooking classes per week to 8 - 16 students. Created new classes and revamped existing classes based on current culinary trends. Developed and tested recipes for new and existing classes. Managed 3 Recreational Chef Instructors. Plan all aspects of monthly cooking demos for 20 to 80 guests (the ICE First Friday program).
-
-
-
Cookies for Kids' Cancer
-
United States
-
Philanthropic Fundraising Services
-
1 - 100 Employee
-
Communication Consultant, Special Events Manager and Chef Liason
-
Jan 2017 - Sep 2018
SEO strategy, grassroots and major donor communication strategy, identify brand partnerships, plan a major match fundraising campaign. Manage special events and the chef and pastry chef logistics of annual Chefs for Kids’ Cancer NYC charity gala that raises over $1.3 Million. SEO strategy, grassroots and major donor communication strategy, identify brand partnerships, plan a major match fundraising campaign. Manage special events and the chef and pastry chef logistics of annual Chefs for Kids’ Cancer NYC charity gala that raises over $1.3 Million.
-
-
-
MXM, part of Accenture Interactive
-
United States
-
Marketing and Advertising
-
1 - 100 Employee
-
Strategy Team SEO Specialist
-
2016 - 2017
Develop criteria for and conduct content audits, create content architectures, content roadmaps for clients such as GE Appliances, Panera, and H-E-B Supermarkets. Base all content recommendations on best SEO practices.
-
-
Senior SEO Editorial Strategist
-
2012 - 2016
MXM SEO Specialist, working across all accounts, food, consumer goods, retailers and more. 5+ years working as an SEO Editorial Strategist: developing keywords and an editorial calendar to create content to support them. Manage a team of five writers creating content, three direct reports. Presented SEO possibilities to MXM New Business team and worked on RFPs.
-
-
-
Meredith Corporation
-
United States
-
Book and Periodical Publishing
-
700 & Above Employee
-
Food Editor
-
2000 - Jan 2012
-
-
-
-
Food Editor
-
2000 - 2007
-
-
-
Hearst Magazines
-
United States
-
Media Production
-
700 & Above Employee
-
writer
-
1996 - 2000
-
-
Education
-
Culinary Institute of America
AOS, Culinary Arts -
Washington University in St. Louis
BA, Biology, Biochemistry, Education