Lauren Fraser

Third Party Fundraising Specialist (Campaign Management, Community Fundraising & Engagement) at Canteen Australia
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Contact Information
us****@****om
(386) 825-5501
Location
Coffs Harbour, New South Wales, Australia, AU

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Experience

    • Australia
    • Non-profit Organizations
    • 1 - 100 Employee
    • Third Party Fundraising Specialist (Campaign Management, Community Fundraising & Engagement)
      • Apr 2022 - Present

      Lead the Third Party Community Fundraising strategy and implementation nationally. Primarily focusing on the Community Champions program, Third-Party Community Fundraisers, Challenge Events, Inspired Adventures, Facebook Celebrations and new innovations. - Manage the Third-Party Community Fundraising strategy and team nationally. - Lead the State Teams in the implementation of Third-Party Community Fundraising at a local level. - Engage local and national youth leadership teams to act as ambassadors for campaigns. - Oversee all stewardship of third-party fundraisers, and personally steward high-level stakeholders (community champions). - Coordination and management of all specialist expertise required both internally (e.g. Strategic Relationships, Marketing and Data & Technology), and external agencies, as needed. - Responsible for various national campaigns ‘Raise it - fundraising website’, challenge events, Inspired Adventures, Facebook birthdays and celebrations; including budgeting, designing and implementing project plans, campaign workflows, traditional marketing, digital marketing and incentives. - Provide regular campaign/portfolio tracking, analysis and reporting, to ensure targets are achieved and opportunities for growth are maximised. - Post-campaign reporting, including analysis of key performance measures, making recommendations and any subsequent adjustments to the campaign strategy based on the outcomes.

    • Australia
    • Wellness and Fitness Services
    • 300 - 400 Employee
    • Community Relations (Community Engagement, Fundraising, Events)
      • Jan 2019 - Apr 2022

      Managing all community relationships within the Clarence Valley, Coffs Coast and Lower Mid North of NSW, including implementing projects, events, and campaigns. Developing relationships and leveraging systems to deliver successful regional outcomes and results. - Identify and develop community opportunities and relationships to generate income within an organisational framework. - Research, plan, develop and implement all aspects of community events, exceeding budgets. - Manage all key stakeholder activities, including the coordination of working groups, committees, and community consultation. - Manage data for project milestones, including identifying issues, and tracking progress and opportunities against timelines and key success indicators. - Lead the regional team on specific campaigns. - Implementation and delivery of systems within an office and project environment. - Sole responsibility for event budget management, including negotiation, procurement, and documentation. - Manage risk factors – identify, limit and report to management through set processes and risk assessments, escalating issues as needed to ensure timely project delivery. - Communicate effectively ensuring management is informed on progress through reporting systems; including maintaining project plans, financial systems, reports, managing resources, and meeting KPIs. - Direct management of volunteers including recruitment, onboarding, management, and recognition. - Working on a cross-divisional 2-year ‘Voice of the Client’ project, utilising various project management methodologies.

    • Founder and Director - Event Hire Company (Hire industry, Events, Partnerships)
      • Jan 2015 - Jan 2019

      Founded and developed a full-service hire business focusing on the event industry by providing furniture, lighting and event hire equipment to venues and private clients. Set up of systems and processes to develop an effective business model including overseeing operational employees and the associated management structure. - Management and responsibility of all stock purchasing and inventory. - Set up of warehouse, including design, construction and layout. - Developed systems to manage financials, warehouse, stock control and deliveries. - Developed systems to ensure that equipment maintenance and servicing, of the hire items met legislative requirements. - Identify cost efficiencies and process improvement opportunities. - Maintain a safe work environment for staff, sub-contractors and customers. - Establish operational systems and procedures for business reporting and workflow. - Negotiated venue contracts and set up systems for customer management.

    • Founder and Director (Start up, Business Development, Destination Tourism, Project Management)
      • Jun 2012 - Dec 2018

      Founded a business contracting luxury properties as the exclusive event provider. This involved all areas of business development, including systems, marketing, finances, procurement, staff management, and the management of stakeholders. The business experienced exponential growth, to over 100 events per year within 2 years. - Oversaw the management of client accounts and end-to-end event coordination to deliver 100+ events per year in line with brief and budget - Sourced, engaged and managed 40+ sub-contractors. - Managed 3+ full-time and 20+ casual staff. - Managed office fit-out project, from conceptualisation, design, build, and ongoing operations. Manage all business development opportunities, including collaborating with media, council, and Destinations NSW collaboration to generate business. - Identifyed and implemented new income streams, to create a sustainable business - Analysed and reported on the economic benefits of delivered events to industry and government bodies. - Delivered value-led event planning strategies, analyse data and prepare proposals and reports. - Oversaw the coordination of all event logistics. - Negotiated contract terms with property owners, suppliers, and other agencies to streamline event delivery. - Managed WHS, risk assessments, and electrical plans. - Work was featured in numerous media publications, including White Magazine, Hello May, Hooray, Cosmopolitan, Polka Dot Bride, including being quoted as ‘The Best in the Business’ in Bride Magazine 2016. - Developed and maintained a reputation as the largest and most prominent luxury wedding services provider between Newcastle and Byron Bay.

    • France
    • Hospitality
    • 700 & Above Employee
    • Business Development Manager (Destination Tourism, Business Development, Hotels)
      • Oct 2010 - Apr 2013

      • Established and developed new and existing client relationships. • Managed the sales and events team. • Managed team workflow, delegated tasks, and met deadlines. • Proactively identified opportunities for process improvement and revenue-raising. • Reported to executive management regarding market conditions, competitor analysis, team performance, and ongoing strategies. • Developed MICE promotions and marketing campaigns, including traditional and digital marketing. • Identified critical operational issues and implemented strategies for improvement. • Worked collaboratively with internal and external stakeholders to generate new revenue streams.

    • Project and Events Manager
      • Apr 2009 - Sep 2010

    • Marketing and Events Manager
      • Aug 2007 - Apr 2009

    • Australia
    • Non-profit Organizations
    • 100 - 200 Employee
    • NSW Events Manager
      • Apr 2004 - Aug 2007

Education

  • QUT (Queensland University of Technology)
    Master of Project Management
    2021 -
  • Macleay College
    Diploma of Business, Marketing and PR Major
    -

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