Experience

TrainingFolks

• Canada
• Professional Training and Coaching
• 1 - 100 Employee

• Digital Marketing

  • Mar 2020 - Present

  • Lead copywriter - Writing engaging and informative content for blogs, sales emails, case studies, download offers, website pages, sales collateral, product and data sheets etc. • Oversaw an increase in all website traffic KPIs, including organic search (200% increase), and email marketing click-through rates (CTR). Implemented effective strategies and optimizations to drive significant growth in these key areas. • Responsible for the creation of customer sales tools, (design + copy) including eBooks, Infographics, product sheets • Creation and management of automated workflows that streamline marketing processes, optimize lead nurturing, and improve overall efficiency. • Conducting keyword research and implementing SEO strategies to improve search engine rankings • Manage all aspects of trainingfolks.com, including updating and optimizations to enhance user experience and drive organic traffic • Analyzing website performance metrics and making data-driven recommendations for improvements • Responsible for attracting new customers through digital marketing efforts • Proficient in HubSpot, SEM Rush, Google Search Console, Google Analytics • Responsible for the management of 180,000+ contact database Show less



Desco Plumbing and Heating Supply

• Canada
• Wholesale
• 1 - 100 Employee

• Sales And Marketing Specialist

  • Sep 2014 - Mar 2020

  • Developed media initiatives and advertising campaigns, including print and digital communications, marketing plans and design concepts; increasing ROI year over year • Copy writer for all sales/customer focused assets including case studies, eBooks, sales emails, press releases, monthly newsletter etc. • Created awareness and standardized marketing communications, both internal and external (employee events, press releases, new product lines, awards, monthly newsletter, print/digital advertising, and web/social media) • Launch of e-commerce website, for both Desco & The Water Closet Showroom which included training, promotion, and sales tracking • Improved website traffic by using various content marketing techniques including email, social media, and SEO. • Responsible for creation and distribution of weekly customer email marketing, targeted to 3,000+ customers • Managed bi-annual “Parade of Products” trade show, which sees over 2,500 attendees • Manage industry trade shows, customer events, and various customer trip incentive programs across the world: including logistics, communications, building strong vendor relationships, negotiations, venue selection and people management • Managed bi-annual CMPX trade show • Created sales incentive programs, which provided ROI • Tracked and monitored ongoing marketing budget vs. expenditure • Responsible for management of all marketing expenditure • Launch of The Water Closet App Show less



The Malcolm Group

• United Kingdom
• Transportation, Logistics, Supply Chain and Storage
• 100 - 200 Employee

• Marketing Assistant

  • Jun 2011 - May 2014

  • Oversee marketing and advertising related projects from inception to completion including production of marketing materials and implementation of marketing strategies • Coordinate production and distribution of group publications, advertisements, customer and supplier communications, flyers and other marketing materials relating to products, services and events • Maintain a budget for promotional and publicity spending, including a calendar of monthly customer and supplier events • Management and oversight of social media and online platforms Education • Oversee and maintain loyalty/rewards program • Liaise directly with vendors, customers, and sales team, responding to enquiries, relating to branding, product sales, specific product marketing strategies etc. • Maintain databases on customer purchases, including a breakdown relating to specific product line sales • Utilizing Business Intelligence software, providing report packages to managers, sales managers, and Directors, ensuring that marketing activities are effective and align with overall objectives Show less



Aviva Broker UK

• United Kingdom
• Insurance
• 1 - 100 Employee

• Customer Service Advisor

  • Mar 2007 - Jan 2013