Experience

Armit Wines

• Beverage Manufacturing
• 1 - 100 Employee

• Commercial Director

  • Apr 2023 - Present

  Heading all 5 commercial teams within the business.

• Head Of Sales

  • May 2020 - Apr 2023

  Managing all national customers and leading the Regional commercial team for both ontrade and offtrade. Making fantastic wines available from amazing winemakers and producers.



Bira 91

• India
• Food and Beverage Services
• 500 - 600 Employee

• Sales Director

  • Jan 2019 - May 2020

  A refreshingly modern beer brand imagined in India, Bira 91 has built a strong portfolio of essential beers and aims to drive the global shift in beer towards more colour and flavour. Established in the summer of 2015 by B9 Beverages and headquartered in New Delhi, India, Bira 91 has quickly become the rage amongst urban millennials owing to its delicious beers, bold identity and a strong draft network. A refreshingly modern beer brand imagined in India, Bira 91 has built a strong portfolio of essential beers and aims to drive the global shift in beer towards more colour and flavour. Established in the summer of 2015 by B9 Beverages and headquartered in New Delhi, India, Bira 91 has quickly become the rage amongst urban millennials owing to its delicious beers, bold identity and a strong draft network.



Laithwaites Wine

• United Kingdom
• Beverage Manufacturing
• 200 - 300 Employee

• Head of Business Development and Corporate

  • Apr 2017 - Jan 2019

  Managing corporate and new business development, including News UK, British Airways, HSBC and Amex. Using my key account experience, developed and retained current and new relationships at a number of levels. Rewritten route to market strategy, providing focussed approach to targeting new key partners. Developed new partners, including the LTA, Telefonica and Penguin Random House. Managing corporate and new business development, including News UK, British Airways, HSBC and Amex. Using my key account experience, developed and retained current and new relationships at a number of levels. Rewritten route to market strategy, providing focussed approach to targeting new key partners. Developed new partners, including the LTA, Telefonica and Penguin Random House.



Brakes UK

• United Kingdom
• Food and Beverage Services
• 700 & Above Employee

• Channel Head

  • Jan 2015 - Apr 2017

  Complex challenges in foodservice with biggest global customer, created growth combining top-level logistics planning, with quality premium food engagement with award winning chefs. Brokered main board relationships, delivering service to over 6,000 units weekly, required a collaborative leadership style to focus on reducing costs, whilst maintaining high levels of service to very different end users. Complex challenges in foodservice with biggest global customer, created growth combining top-level logistics planning, with quality premium food engagement with award winning chefs. Brokered main board relationships, delivering service to over 6,000 units weekly, required a collaborative leadership style to focus on reducing costs, whilst maintaining high levels of service to very different end users.



Nomad Foods

• United Kingdom
• Food and Beverage Manufacturing
• 700 & Above Employee

• Customer Controller

  • Dec 2012 - Jan 2015

  Leading the biggest customer through significant change, with disparate team, in a declining category and market. Provided structure and focus to a complex category and fresh thinking to drive market growth and consumer penetration. Restructured resource to realise new benefits, aligned to latest insight and strategic priorities. Saw significant progress through engagement across all Tesco commercial team Leading the biggest customer through significant change, with disparate team, in a declining category and market. Provided structure and focus to a complex category and fresh thinking to drive market growth and consumer penetration. Restructured resource to realise new benefits, aligned to latest insight and strategic priorities. Saw significant progress through engagement across all Tesco commercial team



Accolade Wines

• Australia
• Beverage Manufacturing
• 700 & Above Employee

• NAC Sainsbury's, Morrisons and Waitrose

  • May 2010 - Dec 2012

  Full responsibility for commercial team managing through to EBITDA, for Sainsbury’s, Asda, Morrisons, Waitrose and specialists, critical experience of strategic step change in customer development and planningLed all strategic negotiations, leveraging brands, O/L sourcing/packing and insight, through a full category resource. Including, acquiring Sainsbury’s total O/L wine supply, to generate £15 M additional net sales.

• SNAM Tesco

  • May 2008 - Apr 2010

  With Tesco launching their discounter ranges and looking to reduce branded share, negotiated Joint Business Plan (JBP) through extreme trading period, achieving cost increases, better shape to product portfolio, in terms of store distribution and maintaining a respectful relationship with buying team. Creative promotional planning, in conjunction with category insight, delivered +14% sales growth, as an element of the JBP above.



William Grant & Sons

• United States
• Beverage Manufacturing
• 700 & Above Employee

• Senior BAM Tesco and Waitrose

  • Mar 2007 - Apr 2008

• Senior BAM Sainsbury's and Waitrose

  • May 2005 - Mar 2007



Greene King

• United Kingdom
• Food and Beverage Services
• 700 & Above Employee

• Senior NAM Morrisons/Safeway and Waitrose

  • Nov 2002 - Apr 2005