Experience

Pelmorex Corp

• Canada
• Information Services
• 100 - 200 Employee

• Sales Leader, Data & Adtech Platforms

  • Oct 2021 - Present

• Data SME, Agency Lead

  • 2018 - Oct 2021

  Pelmorex Data Solutions creates data driven solutions for sales and marketing initiatives, as well as product research and development. We’ve accumulated a deep pool of data that gives us insights into how to efficiently and effectively reach consumers. With Pelmorex Data Solutions, our expert team of data engineers leverages that user data to get the most out of your marketing strategies and targeting efforts.



NewBase - Connected Marketing

• United Kingdom
• Advertising Services
• 200 - 300 Employee

• Account Director

  • Oct 2017 - Apr 2018

  Newbase offers multi-platform media solutions on a global level. With such publisher brands as Time Inc ( Time, People, Sports Illustrated, Fortune) ,The NY Times, The Boston Globe, The Guardian, Le Monde, CBS, Elle France - to name but a few - NewBase provides a large Tier 1 Publisher set with global reach. Newbase also operates a programmatic division that is both independent and transparent, offering unsurpassed possibilities for both programmatic and direct digital media at a local… Show more Newbase offers multi-platform media solutions on a global level. With such publisher brands as Time Inc ( Time, People, Sports Illustrated, Fortune) ,The NY Times, The Boston Globe, The Guardian, Le Monde, CBS, Elle France - to name but a few - NewBase provides a large Tier 1 Publisher set with global reach. Newbase also operates a programmatic division that is both independent and transparent, offering unsurpassed possibilities for both programmatic and direct digital media at a local, regional, national and global scale.

• Account Manager, Programmatic

  • Aug 2015 - Sep 2017

  - Responsible for North American programmatic advertising sales. - Leveraging Publicitas' suite of programmatic technology to develop and execute strategic, data-driven solutions for international advertisers. - Specialization in the travel & tourism veritcal



Yahoo

• United States
• Technology, Information and Internet
• 700 & Above Employee

• Optimization Manager

  • Oct 2013 - Aug 2015

  - Responsible for managing advertising campaigns on the Yahoo Ad Manager Plus platform. - Provided consultation on effective campaign strategy for the Travel, Retail, Tech/Telco, Automotive, and Programmatic verticals. - Worked closely with the Sales team and other account management teams to maximize deliverability and performance for all of Yahoo’s partners. - Worked hands-on with Yahoo’s programmatic and real-time bidding technology stack (Right Media, Yahoo Ad Manager Plus, etc.)… Show more - Responsible for managing advertising campaigns on the Yahoo Ad Manager Plus platform. - Provided consultation on effective campaign strategy for the Travel, Retail, Tech/Telco, Automotive, and Programmatic verticals. - Worked closely with the Sales team and other account management teams to maximize deliverability and performance for all of Yahoo’s partners. - Worked hands-on with Yahoo’s programmatic and real-time bidding technology stack (Right Media, Yahoo Ad Manager Plus, etc.) while communicating important developments in a constantly changing environment. Show less - Responsible for managing advertising campaigns on the Yahoo Ad Manager Plus platform. - Provided consultation on effective campaign strategy for the Travel, Retail, Tech/Telco, Automotive, and Programmatic verticals. - Worked closely with the Sales team and other account management teams to maximize deliverability and performance for all of Yahoo’s partners. - Worked hands-on with Yahoo’s programmatic and real-time bidding technology stack (Right Media, Yahoo Ad Manager Plus, etc.)… Show more - Responsible for managing advertising campaigns on the Yahoo Ad Manager Plus platform. - Provided consultation on effective campaign strategy for the Travel, Retail, Tech/Telco, Automotive, and Programmatic verticals. - Worked closely with the Sales team and other account management teams to maximize deliverability and performance for all of Yahoo’s partners. - Worked hands-on with Yahoo’s programmatic and real-time bidding technology stack (Right Media, Yahoo Ad Manager Plus, etc.) while communicating important developments in a constantly changing environment. Show less



Bell Media

• Canada
• Entertainment Providers
• 700 & Above Employee

• Manager - Digital Direct Marketing & Audience Insights

  • Sep 2011 - Oct 2013

  - Creating and distributing online editorial newsletters to over 1.5 million Canadian subscribers across Bell Media digital properties. - Responsible for managing and monetizing the online editorial newsletter product line across Bell Media digital properties. - Responsible for providing research and audience insights to support Sympatico.ca sales team.

• Marketing Manager - Audience Insights

  • Nov 2010 - Sep 2011

  - Provided timely and relevant research to support various sales pitches across Sympatico.ca - Created and packaged various marketing communications pieces for clients and internal purposes.



Brinkman Reforestation Ltd.

• Canada
• Renewable Energy Semiconductor Manufacturing
• 1 - 100 Employee

• Planter

  • May 2010 - Jul 2010

  - Planted over 175,000 trees in 2 months while dealing with extreme conditions of working in the Canadian north. - Planted over 175,000 trees in 2 months while dealing with extreme conditions of working in the Canadian north.



Ferrero

• Luxembourg
• Manufacturing
• 700 & Above Employee

• Sales Representative

  • Mar 2009 - Sep 2009

  - Responsible for establishing relationships with independent Ferrero vendors across the Greater Toronto Area. - Facilitated sales of Ferrero products coinciding with Ferrero's summer product launches. - Responsible for establishing relationships with independent Ferrero vendors across the Greater Toronto Area. - Facilitated sales of Ferrero products coinciding with Ferrero's summer product launches.



TSN - The Sports Network - Canada

• Broadcast Media Production and Distribution
• 400 - 500 Employee

• Archivist

  • Apr 2008 - Sep 2008

  - Archived daily sports content into searchable database for future use. - Archived daily sports content into searchable database for future use.



Fraser's Student Haulage

• Owner/Operator

  • Apr 2005 - Sep 2007

  - Owned and operated a landscaping/maintenance company - Responsible for managing a team of 4 employees, developing relationships with clients, advertising & billing. - Owned and operated a landscaping/maintenance company - Responsible for managing a team of 4 employees, developing relationships with clients, advertising & billing.