Franziska Inkmann
Marketing Manager at INGENERIC- Claim this Profile
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Englisch Professional working proficiency
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Deutsch Native or bilingual proficiency
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Bio
Michael Becker
Franziska is an amazing personality and I am grateful I had the chance to work with her. She is the kind of person getting things done, instead of just planning and shaping. However, her strategic approach on any marketing-related topic is outstanding and she always manages to find a structured, friendly and motivating way to get the project team on board. Franziska is a fantastic team player with the ability to support and empower everyone at any time. Great person to work with but even better I had the chance to get to know her as a human being.
Michael Becker
Franziska is an amazing personality and I am grateful I had the chance to work with her. She is the kind of person getting things done, instead of just planning and shaping. However, her strategic approach on any marketing-related topic is outstanding and she always manages to find a structured, friendly and motivating way to get the project team on board. Franziska is a fantastic team player with the ability to support and empower everyone at any time. Great person to work with but even better I had the chance to get to know her as a human being.
Michael Becker
Franziska is an amazing personality and I am grateful I had the chance to work with her. She is the kind of person getting things done, instead of just planning and shaping. However, her strategic approach on any marketing-related topic is outstanding and she always manages to find a structured, friendly and motivating way to get the project team on board. Franziska is a fantastic team player with the ability to support and empower everyone at any time. Great person to work with but even better I had the chance to get to know her as a human being.
Michael Becker
Franziska is an amazing personality and I am grateful I had the chance to work with her. She is the kind of person getting things done, instead of just planning and shaping. However, her strategic approach on any marketing-related topic is outstanding and she always manages to find a structured, friendly and motivating way to get the project team on board. Franziska is a fantastic team player with the ability to support and empower everyone at any time. Great person to work with but even better I had the chance to get to know her as a human being.
Credentials
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Grundlagen des Onlinemarketings
GoogleSep, 2022- Nov, 2024
Experience
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INGENERIC High-precision micro-optics
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Germany
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Industrial Machinery Manufacturing
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1 - 100 Employee
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Marketing Manager
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Jan 2023 - Present
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INFORM GmbH - Optimization Software
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Germany
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Software Development
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500 - 600 Employee
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Marketing Manager
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Aug 2011 - Present
𝗟𝗲𝗮𝗱-𝗚𝗲𝗻𝗲𝗿𝗶𝗲𝗿𝘂𝗻𝗴 / 𝗟𝗲𝗮𝗱-𝗡𝘂𝗿𝘁𝘂𝗿𝗶𝗻𝗴:Entwicklung von produkt- und zielgruppenspezifischen Marketingkampagnen entlang der Customer Journey in Zusammenarbeit mit dem Marketing Team𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁:Koordination von (digitalen) Marketingkampagnen zur Generierung von Wachstum und Stärkung der Kundenbindung inkl. Erfolgsmessung und Ableitung von Optimierungs-maßnahmen𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝘀𝗰𝗵𝗲𝘀 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴:Entwicklung der Markenpositionierung für den Geschäftsbereich „Inventory & Supply Chain“ in Zusammenarbeit mit der Bereichsleitung𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 / 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗖𝗿𝗲𝗮𝘁𝗶𝗼𝗻:Erstellung von Social Media Posts, Blogbeiträgen, Webinaren, Newslettern und Landingpages𝗘𝘃𝗲𝗻𝘁 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴:Eigenverantwortliche Planung, Umsetzung und Nachbereitung von image- und absatzfördernden Eventmarketingstrategien und -maßnahmen𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗶𝗹𝗶𝘁𝘆:Mitglied des INFORM Sustainability-Teams: Gestaltung der Nachhaltigkeitsstrategie und Umsetzung von nachhaltigkeitsrelevanten Aktivitäten
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Studentische Hilfskraft
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Oct 2009 - Jul 2011
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Marketing Assistant
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Jul 2009 - Sep 2009
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Trainee Event Management
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Aug 2006 - Jul 2009
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Education
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2013 - 2014
Hochschule Schmalkalden
Produktmanager/in (FH), Produktmanagement -
2009 - 2011
Aachen University of Applied Sciences - FH Aachen
Business Studies (Anglophone Countries) -
2006 - 2009
Joseph-DuMont-Berufskolleg Köln-Bilderstöckchen
Veranstaltungskauffrau (IHK), Veranstaltungsmanagement
Community
