Franziska Hoffmann
Geschäftsführung at La GTM France- Claim this Profile
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German Native or bilingual proficiency
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English Full professional proficiency
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French Professional working proficiency
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Dutch Elementary proficiency
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Bio
Experience
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La GTM France
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France
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Mining
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1 - 100 Employee
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Geschäftsführung
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Mar 2019 - Present
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Avanade
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United States
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IT Services and IT Consulting
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700 & Above Employee
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Change Management Consultant I Business Advisory
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Nov 2017 - Jun 2020
• Project experience in various industries: Financial, Healthcare, Industrial, Automotive. • Experience with agile projects on customer site as well as project management activities. • Change Management in digital transformation projects - Strategy development, communication management with stakeholders - Concept development and implementation of various measures on customer sides• Change management for global Microsoft Office 365 rollout. Development of communication, training and event strategy for various user groups.
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Danone Waters
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Food and Beverage Manufacturing
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200 - 300 Employee
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Brand Management
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Feb 2016 - Jul 2016
• Campaign planning, implementation & monitoring • Event management & online marketing management• Market research & communication with external parties• Investigation of market potential for new product • Market & product analyses in order to provide strategy recommendation • Campaign planning, implementation & monitoring • Event management & online marketing management• Market research & communication with external parties• Investigation of market potential for new product • Market & product analyses in order to provide strategy recommendation
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Nestlé
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Switzerland
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Food and Beverage Services
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700 & Above Employee
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Product Management
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Jul 2014 - Dec 2014
Product Management at Maggi GmbH• Creation & interpretation of market, product & competitor analyses• Strategic product development & trend monitoring• Assisting qualitative & quantitative market research tests Product Management at Maggi GmbH• Creation & interpretation of market, product & competitor analyses• Strategic product development & trend monitoring• Assisting qualitative & quantitative market research tests
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HerrmannKaechele Werbeagentur
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Germany
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Advertising Services
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1 - 100 Employee
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Account Management
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Mar 2012 - May 2012
• Market Research• Client Consulting• Trade Marketing• HR Marketing • Market Research• Client Consulting• Trade Marketing• HR Marketing
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Education
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King's College London
Master’s Degree MSc Int. Management, International Management, Dissertation: Change Management -
Fontys International Campus Venlo
Bachelor of Business Administration (B.B.A.), Major: International Marketing -
IAE Toulouse, Ecole de Management de l'Université Toulouse 1 Capitole
Toulouse School of Economics, Erasmus Exchange Programm -
Junior Management School (Chamber of Industry and commerce)
Junior Manager (IHK)