Performance Marketing Data Specialist

• Sep 2021 - Present

- monitoring daily performance metrics, analyzing and reporting data and tracking KPIs - developing optimization strategy to help websites’s search engine results rankings - optimizing landing pages based on keyword research and new trends - keeping an eye on the most important SEO factors such as using the crucial keywords, proper indexation and site linking, use of appropriate anchor texts etc. - statistical analysis of questionnaire data, drawing results and finding coherence - working in a diverse teams including copywriters, developers, graphic designers and web analysts - managing cost estimations and making sure to stay on a budget - using tools like Google Search Console, Marketing Miner, Collabim, RStudio, Data Studio, Google Analytics, Google Ads, MS Office, Ahrefs Show less

Social media analyst

• Mar 2020 - Feb 2022

- analyzing and processing data from (mostly) social media based on defined keywords - preparation of reports including graphic design in English - creation of outputs on current topics based on collected data for different media - work with Excel, PowerPoint, SentiOne, ZoomSphere, Facebook Business Manager

Specialista právního vymáhání

• Apr 2018 - Oct 2020