Experience

Unleash Consult ApS

• Denmark
• Business Consulting and Services
• 1 - 100 Employee

• Founder & CEO

  • Jun 2021 - Present

  Fredericia, Syddanmark, Danmark



Frans Lykke Digital

• Denmark
• Business Consulting and Services

• Founder

  • Jan 2018 - Jun 2021

  København, Hovedstaden, Danmark As an independant digital consultant focusing on marketing and process optimization, I have helped multiple International and domestic e-commerce and SAAS businesses achieve a 3-digit growth of their top and bottom line.



Three Academy

• Denmark
• Professional Training and Coaching

• Co-Founder

  • Feb 2019 - Feb 2021

  Carlsbergbyen Three Academy is a new learning concept. We aim to create a unique and fun learning environment where people can expand their professional and personal competences within digital marketing through programs, lectures and courses.



Planday

• Denmark
• Software Development
• 200 - 300 Employee

• Head of Paid Digital Media

  • Jul 2015 - Feb 2018

  Københavnsområdet, Danmark Here is an overview of the responsibilities I had: - Management of the Paid Digital Team - Responsibility of a 7-digit annual online marketing budget - Management of online marketing activities across 6 key markets - Management of the following paid platforms: Google AdWords, Bing!, YouTube, Facebook, LinkedIn, Twitter, Capterra, GetApp and more - Reporting: Creation of a dashboard measuring leads from top of the funnel to actual purchase with value against cost per campaign… Show more Here is an overview of the responsibilities I had: - Management of the Paid Digital Team - Responsibility of a 7-digit annual online marketing budget - Management of online marketing activities across 6 key markets - Management of the following paid platforms: Google AdWords, Bing!, YouTube, Facebook, LinkedIn, Twitter, Capterra, GetApp and more - Reporting: Creation of a dashboard measuring leads from top of the funnel to actual purchase with value against cost per campaign by market - Initiated a network internally at Planday for middle line managers. The objective with the network is to provide insights and tools for the managers, ultimately turning them into excellent leaders - Aligning with the Sales organization on campaign strategies to cope with specific needs for each key market in cooperation with local event marketing managers For two consecutive years my team has achieved a YoY growth of more than +200% in leads delivered Show less



Google

• United States
• Software Development
• 700 & Above Employee

• Agency Solution Consultant

  • Nov 2013 - Jun 2015

  Copenhagen Area, Denmark Responsible for managing Google's relationship with the largest performance agencies in Denmark including Resolution, iProspect, GroupM, IIH Nordic, Atcore & Magnetix. - Learned how to educate in a professional environment by instructing clever-minded specialists @ the agencies in Google's products and by hosting quarterly product updates - Gained extensive experience in relationship building by challenging the agencies' COOs on their business strategies - Spearheaded the… Show more Responsible for managing Google's relationship with the largest performance agencies in Denmark including Resolution, iProspect, GroupM, IIH Nordic, Atcore & Magnetix. - Learned how to educate in a professional environment by instructing clever-minded specialists @ the agencies in Google's products and by hosting quarterly product updates - Gained extensive experience in relationship building by challenging the agencies' COOs on their business strategies - Spearheaded the alignment of Google's strategy for developing performance agencies across the Nordics by hosting and owning the agenda on several offsites

• Media Solution Specialist

  • Apr 2013 - Oct 2013

  Copenhagen Area, Denmark Co-hosted and facilitated BrandLabs - Google's way of pulling off a magical creative session used to unfold new innovative ideas to build upon a client's brand in a digital environment. The audience included CEOs, CMOs & Brand Managers from client side, Heads of client's Media Agency and Creative Directors. Clients were all from top 50 advertisers in Denmark.

• Industry Analyst

  • Nov 2011 - Mar 2013

  Copenhagen Area, Denmark Successfully hosted weekly kickoff meetings for the entire Google Denmark team with +30 participants. Was responsible for the agenda and presentation with weekly progress on performance. Created due diligence and industry analyses of clients across various verticals including travel, finance, local, automotive, and gambling. Analyses covered: - The client's business environment, competition, and business model - Industry outlook of the specific vertical - The consumer's online… Show more Successfully hosted weekly kickoff meetings for the entire Google Denmark team with +30 participants. Was responsible for the agenda and presentation with weekly progress on performance. Created due diligence and industry analyses of clients across various verticals including travel, finance, local, automotive, and gambling. Analyses covered: - The client's business environment, competition, and business model - Industry outlook of the specific vertical - The consumer's online behavior of the specific client - Current performance of online investment with Google - The audience of the analyses ranged from CEOs, CMOs, Brand Managers to product experts! Received a promotion after consecutively strong performance

• Online Media Associate

  • Jun 2010 - Oct 2011

  Dublin, Ireland During my job as Online Media Associate, I have picked up a deep knowledge of AdWords, while tailoring online advertising solutions to a wide range of customers. My daily contacts primarily included CEOs and Marketing Managers. I have executed 10+ interviews as well as several phone screenings. Further, I have participated in career fairs giving company presentations for 100+ people.



RealRåd ApS

• Denmark
• Financial Services
• 1 - 100 Employee

• External Business Consultant

  • Mar 2010 - May 2010

  Executed a full scale online customer survey with focus on customer satisfaction and business opportunities. The results were presented to the owners leaving them with a better foundation of making future business decisions. Realråd is a financial consultancy specialized in mortgages



L'Oréal Luxury Product Division, Denmark

• Jr. Product Manager

  • May 2009 - Feb 2010

  Copenhagen Area, Denmark - Successful execution of 360° marketing including coordination of PR, print/TV media, trade marketing, POS-material, sampling - Management of marketing budget and execution of P&L analysis - Successful implementation of new product launches and maintenance of growth on pillar products - Budget planning including pricing, promotion and sales estimation - Brief and supervision of external suppliers incl. media agencies, media houses, POS suppliers etc. - Analysis of data from the… Show more - Successful execution of 360° marketing including coordination of PR, print/TV media, trade marketing, POS-material, sampling - Management of marketing budget and execution of P&L analysis - Successful implementation of new product launches and maintenance of growth on pillar products - Budget planning including pricing, promotion and sales estimation - Brief and supervision of external suppliers incl. media agencies, media houses, POS suppliers etc. - Analysis of data from the Trade Organization Show less



Bang & Olufsen

• Germany
• 1 - 100 Employee

• Marketing Assistant (student job)

  • Feb 2008 - Feb 2009

  struer By working at B&O I exploited my analytical skills while performing analysis such as effect measuring of global ad campaigns and CRM optimization. I acquired project management skills as I managed the launch of a new navigation on the corporate web-site.



ØBERG Partners

• Denmark
• IT Services and IT Consulting
• 1 - 100 Employee

• Facilitator

  • Jan 2008 - Mar 2008

  While working with the IT consulting company Øberg Partners I participated in consulting jobs with clients, executing a Business & IT simulation. Being a Simulation Leader for up till 20 people facilitated in improving my professional communication skills.



ncom

• Advertising Services
• 1 - 100 Employee

• Marketing Assistant

  • Jan 2007 - Apr 2007

  Through my job with the publisher ncom I executed trade marketing and was in direct contact with suppliers. I got confident in presenting by hosting several meetings and I developed my methodically skills while optimizing sales on print media.

• Online Traffic Assistant

  • Feb 2006 - Jan 2007

  At ncom I also obtained knowledge about online marketing including banner ads etc. I broadened my statistical skills by reporting on online traffic directly to customers.