Fransisca Sheilla Xavera

Brand Manager at Elshe Estetika Nusantara
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Location
Banten, Indonesia, ID

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Experience

    • Indonesia
    • Personal Care Product Manufacturing
    • 1 - 100 Employee
    • Brand Manager
      • Oct 2021 - Present

      - Lead end-to-end marketing strategy and 360 marketing support for all brand businesses and maintain brand budgets, forecast, and P/L owners. - Develop and prepare marketing plans and present to management as required by Brand Business Plan owners and implementers. - Own the development and messaging of the product and brand image and proposition - Strong operational and project management to manage day-to-day operations on aspects of the brand business. - Identifying white space opportunities for research needs, carrying out studies/research, and analyzing research for brand business growth. - As a reviewer, analyzer and problem solver creatively and collaborate across functions to get work done. Show less

    • Indonesia
    • Technology, Information and Internet
    • 700 & Above Employee
      • Mar 2021 - Oct 2021

      • Apr 2020 - Mar 2021

      • Apr 2019 - Apr 2020

      - Planning, conceptualizing and developing (tactical to 360) effective online and offline strategies - Concept planning marketing related activities and initiatives- Analyzing competitors and trends in the market- Monitoring on-ground activities to meet brand's expectations- Seeking business opportunities that benefits the company

    • Indonesia
    • Advertising Services
    • 1 - 100 Employee
      • Sep 2018 - Apr 2019

      • Mar 2017 - Apr 2019

      BBDO Indonesia is a part of BBDO Worldwide, the world's most awarded and effective advertising agency and a member of Omnicom Group Inc., a global advertising marketing & corporate communication company. BBDO Indonesia provides full marketing services, from advertising, digital, public relations, promotion and activation. Job description :Act as a Liason for agency- Make campaign strategy- Maintain good relation with client day to day operation- Assuing written report to clientAct as a Liason for client- Monitor the work of departments (creative, media, support)- Communicate and discuss client brief- Prepare presentation and present to client- Negotiate with traffic, PH- Creative concerning time, pricing, quotation approval Client handled : BCA, Visa, Mars (Whiskas and Snickers), and Wrigley's Show less

    • Indonesia
    • Advertising Services
    • 1 - 100 Employee
    • Account Executive
      • Apr 2016 - Mar 2017

      DGtraffic is Indonesia's First Google Advertising Certified Partner. Provide comprehensive consultations and services for Google Adwords, Google Mobile Advertising, Google Advanced Analytics, Landing Page Optimization, Search Engine Optimization (SEO), Web Consultation and Development Job description : - Achieving the sales target - Acquiring new sales account and maintain existing sales account - Manage day to day administration of client service - Make and compile proposal for client - Provide client service initial consultation Client handled : MAP, BAF, Dan+Dan store and Purbasari Show less

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Account Executive Intern
      • Sep 2015 - Nov 2015

      Client to handle : Gudang Garam (Surya Pro-Mild), Mercedes-Benz,and Midea Client to handle : Gudang Garam (Surya Pro-Mild), Mercedes-Benz,and Midea

    • Copywriter Intern
      • Jun 2015 - Aug 2015

      Client to handle : Allianz, Nestle, Dancow, Maybelline, and L'Oréal (Garnier) Client to handle : Allianz, Nestle, Dancow, Maybelline, and L'Oréal (Garnier)

Education

  • University of Indonesia
    Bachelor’s Degree, Communication, Advertising
    2012 - 2016
  • Kolese St Yusup - HuaInd
    High School, Science
    2010 - 2012

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