Fransisca Mutiara Anissa

Digital Strategist at Lamudi.co.id
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Contact Information
us****@****om
(386) 825-5501
Location
West Java, Indonesia, ID
Languages
  • English Professional working proficiency
  • Bahasa Indonesia Native or bilingual proficiency
Skills

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5.0

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Muhammad Arby

Tiara is one of my best friend and good colleague who very detailed-oriented and produced great results for the team in HWMUN 2014.

Melissa Mina

As a campus representative for Harvard World Model United Nations 2014, Tiara was dedicated and strong-willed to learn new things. She was always proactive and critical during the learning process, while at the same time she still listened to other people's opinions. I really enjoyed my time working together with her.

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Credentials

  • The Fundamentals of Digital Marketing
    Google
    Mar, 2020
    - Nov, 2024
  • Google Ads Search Certification
    Google
    Nov, 2019
    - Nov, 2024

Experience

  • Lamudi.co.id | Teman Tepercaya Cari Properti
    • Indonesia
    • Technology, Information and Internet
    • 500 - 600 Employee
    • Digital Strategist
      • Nov 2019 - Present

      Lamudi.co.id is part of Lamudi, a global online property portal focusing exclusively on emerging markets.Our mission is to provide any Indonesian the most trustworthy and reliable way to buy a property. We do this by using technology to empower 10,000+ real estate agents and 100's property developers by connecting them to millions of prospective buyers previously beyond their reach.Lamudi was originally founded by Rocket Internet in 2014. Since 2020 Lamudi.co.id is part of Emerging Markets Property Group (EMPG), one of the leading digital classifieds groups in the MENA, South Asia, and Southeast Asia.Scope of Work: 1. Develop digital strategy ideas for more than 50+ property developers across Indonesia including, but not limited to: - Digital Marketing: Lead generation Ads, Google Ads (Google Display Network, SEM)- Social Media Strategy: Instagram, Facebook, LinkedIn, and Tiktok- Influencer Marketing: activation and management - Brand Strategy and Brand Identity - Video Production: Ideation, scriptwriting, and production- Live Stream Activities & Virtual Launching2. Provide analysis, insights, and trend spotting in the property industry.3. Project management on special projects: Assisting end-to-end campaign executions directly with clients, from ideation, pre-production, campaign live, and reporting.

  • The Yudhoyono Institute
    • Junior Research Associate - Secretariat
      • Sep 2017 - Jul 2019

      A researcher especially in economy, politics, and security issues and as assistant editor of Majalah Strategi project which has published 5 editions. In the process I have also worked with various KOL’s from politician, parliament member, academics, and social influencer through projects and events held by The Yudhoyono Institute. Besides editorial process, I am also responsible for promotion and social media content for Majalah Strategi in which I learn about promotion tools such as facebook ads, IG ads, and basic SEO knowledge. On daily basis I assist Executive Director and Vice President with foreign correspondent for TYI’s internal and external events. I also provide administration works such as schedules, timeline management, presentation, reports and analysis on B2B.

    • Media Relations
      • Jun 2017 - Aug 2017

      Experienced in press/media handling in The Yudhoyono Institute and PR agency previously. Thus I have the ability to write press release, manage press conferences, media partnerships, media buyer as well as media monitoring for marketing communications purposes.

  • PRAXIS
    • Canada
    • Public Relations and Communications Services
    • 300 - 400 Employee
    • Marketing Campaign Intern
      • Apr 2017 - Jun 2017

      At Praxis agency I learned and assist the account executive in campaign for some brands such as Xiaomi's product launch for Redmi in 2017, OVO, and HokBen in various platforms (online, digital, prints). At Praxis agency I learned and assist the account executive in campaign for some brands such as Xiaomi's product launch for Redmi in 2017, OVO, and HokBen in various platforms (online, digital, prints).

  • Parahyangan Catholic University
    • Higher Education
    • 300 - 400 Employee
    • Majelis Perwakilan Mahasiswa
      • Jun 2015 - Jun 2016

      Elected as one of representatives by students of faculty of political and social sciences has given me duties to fulfill and responsibilities to hold as student's senate. Student's consultative assembly or Majelis Perwakilan Mahasiswa as known preferably has main function in student organization structure as legislative body which create the rules respectively for executive bodies to comply in Parahyangan University. Im in Public Relations division, responsible for building and maintaining relations between inter-bodies under Persatuan Mahasiswa Unpar 2015/2016 relating socialisation of legislative products and other functionals.

    • Warta Himahi IR Student's Association Magazine
      • Aug 2013 - May 2015

      Journalistic is one of the most interesting aspect in international relations to develop better understanding about how media and press works in elevating the publicity of an issue, and as I study in the university I also found this organisation under student association that involve in journalistic field to be very challenging but educating at the same time. One year worked as Graphic, Layout and Publication and then the other year in Event division. Even though division I was in does not really touch the writing part, I get to understand the process and learn how one magazine can inform so much about things we might not know thoroughly in reality.

  • Harvard National Model United Nations
    • United States
    • International Affairs
    • 1 - 100 Employee
    • Delegate
      • Feb 2016 - Feb 2016

      Harvard National Model United Nations is the most prestigious MUN olympics among universities around the world. Being an IR student I felt the need to develop my diplomacy skills as well as communication skills, joining various MUN to gain that experience is something I'd love to do not for the sake of the award but the process itself. In my 2nd Harvard MUN, I was assigned into Social, Cultural, and Humanitarian Committee to represent Chad Republic over humanitarian issue of the Rights of Female Prisoners and resulted a draft resolution at the end of the conference.

  • Harvard World Model United Nations
    • United States
    • International Affairs
    • 1 - 100 Employee
    • Delegate
      • Mar 2014 - Mar 2014

      Representative of Republic of Cameroon in Disarmament and International Security (DISEC), General Assembly with the topic of the use of drones in armed conflict. Representative of Republic of Cameroon in Disarmament and International Security (DISEC), General Assembly with the topic of the use of drones in armed conflict.

Education

  • Universitas Katolik Parahyangan
    Bachelor of Science - BS, Faculty of Social and Political Study, International Relations
    2012 - 2016
  • Marsudirini High School
    Social Sciences
    2009 - 2012

Community

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