Experience

KOVO Essentials Skincare

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Co-Founder & Chief Revenue Officer

  • 2019 - Present

  • Started, built and launched a Indie/Emerging Brand & Company; DTC, wholesale & independent retailers, other channels, commercial, sales & marketing, digital marketing, paid search & paid social, influencers, partnerships, PR, branding, packaging, product development, compliance, operations, 3PL, EDI, website. • Created, developed and launched innovative “First” to the marketplace formulations for skincare product line that differentiate the brand from competitors. Face Serums, Toner Mist… Show more • Started, built and launched a Indie/Emerging Brand & Company; DTC, wholesale & independent retailers, other channels, commercial, sales & marketing, digital marketing, paid search & paid social, influencers, partnerships, PR, branding, packaging, product development, compliance, operations, 3PL, EDI, website. • Created, developed and launched innovative “First” to the marketplace formulations for skincare product line that differentiate the brand from competitors. Face Serums, Toner Mist, Under Eye Patches, Face Gel Mask, Face Cleansers, address emerging consumer needs and preferences which attracted market fit and acceptance, resulting in 100% revenue growth YOY.. • Achieved recognition and awards. 2021 Award Winner “Product of the Year” Face Toner Mist – SELF Beauty Awards (formerly Self Magazine). Editorial write ups in Forbes, WWD, VOGUE, New Beauty, Beauty Independent, and others. • Achieved wholesale distribution partnerships nationally at Nordstrom, Bloomingdales, Saks, Neiman Marcus, CVS, Von Maur, Urban Outfitters, along with other Top Tier Independent Retailers. • Generated revenue growth of 100% YOY for 3 years • Developed and executed national sales & marketing plans & strategies. • Developed and executed social media marketing campaigns and targeted influencers that increased brand awareness, increased website traffic, and acquire new customers throughout the entire marketing funnel. • Developed and executed sell in/sell thru sales & marketing plans with retail partners that Increased sales. • Manage overall sales process, set appropriate metrics for sales funnel management including commercial terms of partnership agreements. Built revenue pipelines, detailed and accurate sales forecasting and closed new sales partnerships. • Secured Strategic Partnership with National Breast Cancer Foundation. Show less • Started, built and launched a Indie/Emerging Brand & Company; DTC, wholesale & independent retailers, other channels, commercial, sales & marketing, digital marketing, paid search & paid social, influencers, partnerships, PR, branding, packaging, product development, compliance, operations, 3PL, EDI, website. • Created, developed and launched innovative “First” to the marketplace formulations for skincare product line that differentiate the brand from competitors. Face Serums, Toner Mist… Show more • Started, built and launched a Indie/Emerging Brand & Company; DTC, wholesale & independent retailers, other channels, commercial, sales & marketing, digital marketing, paid search & paid social, influencers, partnerships, PR, branding, packaging, product development, compliance, operations, 3PL, EDI, website. • Created, developed and launched innovative “First” to the marketplace formulations for skincare product line that differentiate the brand from competitors. Face Serums, Toner Mist, Under Eye Patches, Face Gel Mask, Face Cleansers, address emerging consumer needs and preferences which attracted market fit and acceptance, resulting in 100% revenue growth YOY.. • Achieved recognition and awards. 2021 Award Winner “Product of the Year” Face Toner Mist – SELF Beauty Awards (formerly Self Magazine). Editorial write ups in Forbes, WWD, VOGUE, New Beauty, Beauty Independent, and others. • Achieved wholesale distribution partnerships nationally at Nordstrom, Bloomingdales, Saks, Neiman Marcus, CVS, Von Maur, Urban Outfitters, along with other Top Tier Independent Retailers. • Generated revenue growth of 100% YOY for 3 years • Developed and executed national sales & marketing plans & strategies. • Developed and executed social media marketing campaigns and targeted influencers that increased brand awareness, increased website traffic, and acquire new customers throughout the entire marketing funnel. • Developed and executed sell in/sell thru sales & marketing plans with retail partners that Increased sales. • Manage overall sales process, set appropriate metrics for sales funnel management including commercial terms of partnership agreements. Built revenue pipelines, detailed and accurate sales forecasting and closed new sales partnerships. • Secured Strategic Partnership with National Breast Cancer Foundation. Show less



Consultant

• Sales & Marketing Consultant & Senior Leadership Strategic Advisor

  • 2017 - Present

  • Beverage | Retailer | Vitamin, Health & Wellness | Cannabis Developed and executed Go-To-Market Sales and Marketing Strategies, and implemented sales processes and procedures, managed relationships and alliances with wholesale and retail partners. Meet and exceeded KPI’s by double digits MOM, and generated millions in revenue growth and profitability. • Beverage | Retailer | Vitamin, Health & Wellness | Cannabis Developed and executed Go-To-Market Sales and Marketing Strategies, and implemented sales processes and procedures, managed relationships and alliances with wholesale and retail partners. Meet and exceeded KPI’s by double digits MOM, and generated millions in revenue growth and profitability.



Mesmerize

• United States
• Advertising Services
• 1 - 100 Employee

• Vice President Sales

  • 2016 - 2018

  Led sales initiatives for leading out of home national media and multicultural advertising, product sampling, and point of care media solutions company, partnering directly with client brand teams and their OOH planning and buying agencies to develop integrated, targeted advertising and sampling campaigns. Consultative selling directly to client brand teams: Pfizer, RB (Reckitt Benckiser), Johnson & Johnson, GSK, Unilever, P&G, Clorox, Mars, Wrigley, Hershey, Kraft Heinz, Nature Bounty… Show more Led sales initiatives for leading out of home national media and multicultural advertising, product sampling, and point of care media solutions company, partnering directly with client brand teams and their OOH planning and buying agencies to develop integrated, targeted advertising and sampling campaigns. Consultative selling directly to client brand teams: Pfizer, RB (Reckitt Benckiser), Johnson & Johnson, GSK, Unilever, P&G, Clorox, Mars, Wrigley, Hershey, Kraft Heinz, Nature Bounty, Dannon, Beiersdorf, Diageo, Pepsi, Cocoa Cola, and with the Big 5 Holding Companies (WPP. Omnicom, Publics, Interpublic, Dentsu), and their OOH Planning and Buying agencies, and marketing services agencies. Generated revenue and profitability growth and new business directly with client brand teams, including CPG, OTC, VMS, and in other categories, as well with Top 5 Agency Holding Companies, Planning and Buying Agencies, and Marketing Services Agencies. Show less Led sales initiatives for leading out of home national media and multicultural advertising, product sampling, and point of care media solutions company, partnering directly with client brand teams and their OOH planning and buying agencies to develop integrated, targeted advertising and sampling campaigns. Consultative selling directly to client brand teams: Pfizer, RB (Reckitt Benckiser), Johnson & Johnson, GSK, Unilever, P&G, Clorox, Mars, Wrigley, Hershey, Kraft Heinz, Nature Bounty… Show more Led sales initiatives for leading out of home national media and multicultural advertising, product sampling, and point of care media solutions company, partnering directly with client brand teams and their OOH planning and buying agencies to develop integrated, targeted advertising and sampling campaigns. Consultative selling directly to client brand teams: Pfizer, RB (Reckitt Benckiser), Johnson & Johnson, GSK, Unilever, P&G, Clorox, Mars, Wrigley, Hershey, Kraft Heinz, Nature Bounty, Dannon, Beiersdorf, Diageo, Pepsi, Cocoa Cola, and with the Big 5 Holding Companies (WPP. Omnicom, Publics, Interpublic, Dentsu), and their OOH Planning and Buying agencies, and marketing services agencies. Generated revenue and profitability growth and new business directly with client brand teams, including CPG, OTC, VMS, and in other categories, as well with Top 5 Agency Holding Companies, Planning and Buying Agencies, and Marketing Services Agencies. Show less



FrontLine Marketing (Business Unit of Acosta Group - Sales & Marketing)

• Senior Vice President Sales

  • 2005 - 2016

  Generated multi-millions dollars of revenue growth and new business from key clients, including Unilever, Reckitt Benckiser, Pfizer, GSK, Mars, Godiva, Beiersdorf, Church & Dwight, NBTY, Dannon and other Top CPG, OTC & VMS Companies. Top producer selling several hundreds of client activation campaigns, generating multi-million dollar revenues annually and double digit profit growth, year over year. Led, developed and mentored sales team, project managers and cross functional teams… Show more Generated multi-millions dollars of revenue growth and new business from key clients, including Unilever, Reckitt Benckiser, Pfizer, GSK, Mars, Godiva, Beiersdorf, Church & Dwight, NBTY, Dannon and other Top CPG, OTC & VMS Companies. Top producer selling several hundreds of client activation campaigns, generating multi-million dollar revenues annually and double digit profit growth, year over year. Led, developed and mentored sales team, project managers and cross functional teams for division of Acosta Group, leading national out of home provider of display, media advertising, shopper marketing solutions. Partnered with client brand teams directly in CPG, OTC & VMS to develop and execute strategic shopper and consumer marketing activation campaigns to drive incremental and profitable product sales. Developed key sales, marketing and retail strategies for integrated client campaigns. Consultative selling directly to client brand teams: Pfizer, RB (Reckitt Benckiser), Johnson & Johnson, GSK, Unilever, P&G, Clorox, Mars, Wrigley, Hershey, Kraft Heinz, Nature Bounty, Dannon, Beiersdorf, Diageo, Pepsi, Cocoa Cola, and with the Big 5 Holding Companies (WPP. Omnicom, Publics, Interpublic, Dentsu), and their OOH Planning and Buying agencies, and Marketing Services agencies. Collaborated, developed, sold and executed activation campaigns with CPG, OTC, VMS client brokers; Acosta, Advantage and Crossmark, as well with retail partners across Food, Drug & Mass. Directed a high-performance sales team that consistently generated over several millions of dollars in revenue and delivered on assigned profit goals. Show less Generated multi-millions dollars of revenue growth and new business from key clients, including Unilever, Reckitt Benckiser, Pfizer, GSK, Mars, Godiva, Beiersdorf, Church & Dwight, NBTY, Dannon and other Top CPG, OTC & VMS Companies. Top producer selling several hundreds of client activation campaigns, generating multi-million dollar revenues annually and double digit profit growth, year over year. Led, developed and mentored sales team, project managers and cross functional teams… Show more Generated multi-millions dollars of revenue growth and new business from key clients, including Unilever, Reckitt Benckiser, Pfizer, GSK, Mars, Godiva, Beiersdorf, Church & Dwight, NBTY, Dannon and other Top CPG, OTC & VMS Companies. Top producer selling several hundreds of client activation campaigns, generating multi-million dollar revenues annually and double digit profit growth, year over year. Led, developed and mentored sales team, project managers and cross functional teams for division of Acosta Group, leading national out of home provider of display, media advertising, shopper marketing solutions. Partnered with client brand teams directly in CPG, OTC & VMS to develop and execute strategic shopper and consumer marketing activation campaigns to drive incremental and profitable product sales. Developed key sales, marketing and retail strategies for integrated client campaigns. Consultative selling directly to client brand teams: Pfizer, RB (Reckitt Benckiser), Johnson & Johnson, GSK, Unilever, P&G, Clorox, Mars, Wrigley, Hershey, Kraft Heinz, Nature Bounty, Dannon, Beiersdorf, Diageo, Pepsi, Cocoa Cola, and with the Big 5 Holding Companies (WPP. Omnicom, Publics, Interpublic, Dentsu), and their OOH Planning and Buying agencies, and Marketing Services agencies. Collaborated, developed, sold and executed activation campaigns with CPG, OTC, VMS client brokers; Acosta, Advantage and Crossmark, as well with retail partners across Food, Drug & Mass. Directed a high-performance sales team that consistently generated over several millions of dollars in revenue and delivered on assigned profit goals. Show less



Softcoin (Rebranded - You Technology / Acquired by Inmar Intelligence)

• Vice President Sales

  • 2004 - 2005

  Generated new business revenues and profit growth. Leveraged client direct brand teams and agency relationships with Top CPG, OTC Companies including; Unilever, Pepsi, Pfizer, Gillette, Reckitt Benckiser, Mars, Pepperidge Farm, Diageo, Playtex, Beiersdorf, Schick, Colgate, Campbells. Drove strategic leadership efforts for a digital marketing company connecting brands to consumers via loyalty, rewards, sweepstakes, coupons platform solutions. Led cross-functional teams working with… Show more Generated new business revenues and profit growth. Leveraged client direct brand teams and agency relationships with Top CPG, OTC Companies including; Unilever, Pepsi, Pfizer, Gillette, Reckitt Benckiser, Mars, Pepperidge Farm, Diageo, Playtex, Beiersdorf, Schick, Colgate, Campbells. Drove strategic leadership efforts for a digital marketing company connecting brands to consumers via loyalty, rewards, sweepstakes, coupons platform solutions. Led cross-functional teams working with clients to develop successful insights-driven and exciting shopper marketing activation campaigns that produced incremental sales and profit growth. Show less Generated new business revenues and profit growth. Leveraged client direct brand teams and agency relationships with Top CPG, OTC Companies including; Unilever, Pepsi, Pfizer, Gillette, Reckitt Benckiser, Mars, Pepperidge Farm, Diageo, Playtex, Beiersdorf, Schick, Colgate, Campbells. Drove strategic leadership efforts for a digital marketing company connecting brands to consumers via loyalty, rewards, sweepstakes, coupons platform solutions. Led cross-functional teams working with… Show more Generated new business revenues and profit growth. Leveraged client direct brand teams and agency relationships with Top CPG, OTC Companies including; Unilever, Pepsi, Pfizer, Gillette, Reckitt Benckiser, Mars, Pepperidge Farm, Diageo, Playtex, Beiersdorf, Schick, Colgate, Campbells. Drove strategic leadership efforts for a digital marketing company connecting brands to consumers via loyalty, rewards, sweepstakes, coupons platform solutions. Led cross-functional teams working with clients to develop successful insights-driven and exciting shopper marketing activation campaigns that produced incremental sales and profit growth. Show less



News America Marketing (Rebranded - Neptune Retail Solutions)

• Senior Sales Leader

  • 2000 - 2003

  Provided strategic out of home media advertising and shopper marketing solutions that increased sales and profit growth for brands in CPG, OTC & VMS. Generated multi-millions dollars of revenue growth and new business and double digit profit growth with client brand teams directly and their agencies with Pepsi, Mars, Beiersdorf, Nestle, Colgate, Schick, Dannon, and other Top CPG, OTC & VMS Companies Directed a high-performance sales team that consistently generated over several… Show more Provided strategic out of home media advertising and shopper marketing solutions that increased sales and profit growth for brands in CPG, OTC & VMS. Generated multi-millions dollars of revenue growth and new business and double digit profit growth with client brand teams directly and their agencies with Pepsi, Mars, Beiersdorf, Nestle, Colgate, Schick, Dannon, and other Top CPG, OTC & VMS Companies Directed a high-performance sales team that consistently generated over several millions of dollars in revenue and delivered on assigned profit goals. Show less Provided strategic out of home media advertising and shopper marketing solutions that increased sales and profit growth for brands in CPG, OTC & VMS. Generated multi-millions dollars of revenue growth and new business and double digit profit growth with client brand teams directly and their agencies with Pepsi, Mars, Beiersdorf, Nestle, Colgate, Schick, Dannon, and other Top CPG, OTC & VMS Companies Directed a high-performance sales team that consistently generated over several… Show more Provided strategic out of home media advertising and shopper marketing solutions that increased sales and profit growth for brands in CPG, OTC & VMS. Generated multi-millions dollars of revenue growth and new business and double digit profit growth with client brand teams directly and their agencies with Pepsi, Mars, Beiersdorf, Nestle, Colgate, Schick, Dannon, and other Top CPG, OTC & VMS Companies Directed a high-performance sales team that consistently generated over several millions of dollars in revenue and delivered on assigned profit goals. Show less



Snapple Beverage / Joseph E. Seagram & Sons / Ernest & Julio Gallo Winery

• Senior Sales Leadership Positions

  • 1990 - 2000

  P&L responsibilities. Increased case volume and revenue growth by double digits across 20+ brands, driving gross sales of $225MM, and increased overall profitability goals by double digits. Successfully led, developed and executed monthly, quarterly & AOP, brand plans and sales strategies for 20+ brands management for On and Off Premise Accounts, Regional and National Accounts, which lead to increased sales growth by double digits, and met and exceeded volume and profitability target… Show more P&L responsibilities. Increased case volume and revenue growth by double digits across 20+ brands, driving gross sales of $225MM, and increased overall profitability goals by double digits. Successfully led, developed and executed monthly, quarterly & AOP, brand plans and sales strategies for 20+ brands management for On and Off Premise Accounts, Regional and National Accounts, which lead to increased sales growth by double digits, and met and exceeded volume and profitability target goals. Achieved and exceeded targeted monthly and quarterly KPI’s by double digits for revenue and profitability growth consistent with the annual business plans: brand management, retail promotions, pricing, market share penetration, trade development, new product launches, advertising & merchandising. Effectively led, managed and developed geographically dispersed teams in sales, marketing and commercial activity with 50+ distributors management; senior leadership, 25+ sales managers, 500+ distributor sales personnel, and 30+ internal sales team. Directed a high-performance sales team that consistently generated over several millions of dollars in revenue and delivered on assigned profit goals. Show less P&L responsibilities. Increased case volume and revenue growth by double digits across 20+ brands, driving gross sales of $225MM, and increased overall profitability goals by double digits. Successfully led, developed and executed monthly, quarterly & AOP, brand plans and sales strategies for 20+ brands management for On and Off Premise Accounts, Regional and National Accounts, which lead to increased sales growth by double digits, and met and exceeded volume and profitability target… Show more P&L responsibilities. Increased case volume and revenue growth by double digits across 20+ brands, driving gross sales of $225MM, and increased overall profitability goals by double digits. Successfully led, developed and executed monthly, quarterly & AOP, brand plans and sales strategies for 20+ brands management for On and Off Premise Accounts, Regional and National Accounts, which lead to increased sales growth by double digits, and met and exceeded volume and profitability target goals. Achieved and exceeded targeted monthly and quarterly KPI’s by double digits for revenue and profitability growth consistent with the annual business plans: brand management, retail promotions, pricing, market share penetration, trade development, new product launches, advertising & merchandising. Effectively led, managed and developed geographically dispersed teams in sales, marketing and commercial activity with 50+ distributors management; senior leadership, 25+ sales managers, 500+ distributor sales personnel, and 30+ internal sales team. Directed a high-performance sales team that consistently generated over several millions of dollars in revenue and delivered on assigned profit goals. Show less