Experience

GlobalMeet

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• SVP of Marketing and Customer Success

  • Apr 2023 - Present

  Alpharetta, Georgia, United States GlobalMeet is the premium webcasting solution for flawlessly executing polished, versatile communications at scale. #virtualevents #eventtech * Lead teams responsible for all aspects of company's go-to-market strategy including content, SEO/Paid Search, PR, and lead gen programs * Establishing GlobalMeet's brand personality and voice * Positioning of the Company as an innovative, industry leader thought leadership campaigns * Curate, commission and approve all market-facing content… Show more GlobalMeet is the premium webcasting solution for flawlessly executing polished, versatile communications at scale. #virtualevents #eventtech * Lead teams responsible for all aspects of company's go-to-market strategy including content, SEO/Paid Search, PR, and lead gen programs * Establishing GlobalMeet's brand personality and voice * Positioning of the Company as an innovative, industry leader thought leadership campaigns * Curate, commission and approve all market-facing content and messaging * Creation and refinement of company's ideal customer profile and buyer personas * Marketing technology stack design and implementation Show less



PGi

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• SVP of Product, Marketing, Sales Ops, and Customer Success

  • Nov 2021 - Mar 2023

  Alpharetta, Georgia, United States PGi provides a broadcast streaming platform to deliver everything needed for interactive webcasts, webinars, and virtual events * Executive leadership over four departments * Revenue forecasting and sales/marketing strategy * Key leader in functional transformation of company into two distinct business units

• Vice President of Global Sales Operations

  • Sep 2020 - Nov 2021

  Alpharetta, Georgia, United States Sales Operations supporting a 100 person, global Sales & Customer Success organization. Responsible for teams supporting enablement & training, incentives & compensation plan development, pipeline analytics, and underlying systems and sales tools including Salesforce.com, Salesforce Analytics, and SalesLoft.

• Director Of Business Development

  • Aug 2015 - Aug 2020

  Greater Atlanta Area Created and executed growth strategies with PGi's existing Communications Service Providers and acquisition of new carriers. PGi's Carrier program gives global telco providers a unique opportunity to expand product offerings and unlock new revenue streams by moving existing usage-based conferencing and collaboration customers to a predictable monthly recurring revenue model.



Intelliverse

• United States
• Software Development
• 1 - 100 Employee

• VP, Marketing

  • Nov 2004 - Jul 2015

  Greater Atlanta Area • Analytics-driven decision-making tracking based on close ratios by lead source, organic/paid/social acquisition metrics, and web traffic analytics • Implementation and ongoing refinement of marketing automation and drip/nurture campaigns using several technologies including Silverpop, Act-On, and Constant Contact • Search Engine Optimization (SEO) resulting in 75% of targeted keywords achieving and maintaining a first page search position through several search engine algorithm… Show more • Analytics-driven decision-making tracking based on close ratios by lead source, organic/paid/social acquisition metrics, and web traffic analytics • Implementation and ongoing refinement of marketing automation and drip/nurture campaigns using several technologies including Silverpop, Act-On, and Constant Contact • Search Engine Optimization (SEO) resulting in 75% of targeted keywords achieving and maintaining a first page search position through several search engine algorithm changes • Content marketing to create useful and education information for sharing via website, social media, blogs, and email campaign • Salesforce.com administration creating workflows to streamline the use of CRM, marketing automation, e-signature, and lead tracking applications • ROI-driven PR & Social campaigns resulting in TV & radio spots, contributed articles/blogs, awards and speaking opportunities • Corporate rebrand from Voicecom to Intelliverse • Product management including requirements definition, profitability modeling, and pricing • Executive sponsor for the implementation of the SCRUM Agile Development framework

• Director of Channel Marketing

  • Mar 2001 - Nov 2004

  Greater Atlanta Area • Product marketing and channel development of 3 sales channels representing 75% of revenue • Implemented the marketing plan for a brand new Reseller Sales Channel and fostered growth of channel from $0 to over $1M monthly run-rate in 13 months • Coordinated company’s attendance at over 30 trade shows and events per year including the creation of messaging, booth display, material and premium selection, and financial evaluation of show results

• Product Manager

  • Jan 2000 - Mar 2001

  Greater Atlanta Area • Developed, initiated and executed project to migrate existing base of over 100,000 billing accounts from over 100 disparate franchise billing systems into a single corporate billing system • Functioned as Business Analyst and wrote enhancement requirements for front and back office systems to support the needs of the current product and channel offerings • Created standard product packages for Voice Messaging product line after corporate acquisition of over 100 individually owned… Show more • Developed, initiated and executed project to migrate existing base of over 100,000 billing accounts from over 100 disparate franchise billing systems into a single corporate billing system • Functioned as Business Analyst and wrote enhancement requirements for front and back office systems to support the needs of the current product and channel offerings • Created standard product packages for Voice Messaging product line after corporate acquisition of over 100 individually owned franchises. Project involved analysis of thousands of existing offerings, determining best fit and successfully migrating customers to 8 standard offerings

• Pricing Analyst

  • Jun 1999 - Jan 2000

  Greater Atlanta Area Developed profitability models and established standard pricing for all product lines: Calling Card, Voice Messaging, Unified Communications, Long Distance, and Conference Calling



Arthur Andersen Business Consulting

• Accounting
• 1 - 100 Employee

• Consultant, Advanced Technology Practice

  • Jan 1998 - Jun 1999

  Atlanta, Georgia, United States Projects included custom software vendor selection for global manufacturing company; billing system integration related to large telco acquisition



MCI Communications

• United States
• Telecommunications
• 1 - 100 Employee

• Billing Analyst

  • Nov 1996 - Jan 1998

  Greater Atlanta Area Monthly consolidated billing, reporting, and issue resolution for large corporate accounts