Franklin Benjamin Elman
Creative Director and Strategic Advisor at TRIGÈRE- Claim this Profile
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French Native or bilingual proficiency
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Italian Native or bilingual proficiency
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Spanish Elementary proficiency
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English Native or bilingual proficiency
Topline Score
Bio
Credentials
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Advanced Certificate in Draping, Pattern-Making and Fashion Illustration
Fashion Institute of TechnologyJan, 1995- Sep, 2024
Experience
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TRIGÈRE
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France
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Retail Apparel and Fashion
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1 - 100 Employee
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Creative Director and Strategic Advisor
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Feb 2018 - Present
• Developed and directed the new strategic creative vision for the relaunch of Trigère, the Heritage Fashion House.• Recruited and led a team of 10 high-performers to enable the creative business transformation and supervision of Women’s RTW collection design, supply chain management and communications strategy. • Directed cross-functional delivery teams to consistently design and deliver successful collections.Achievements include: • Managed the 360° Relaunch of Trigère, the iconic French-American Fashion Maison, entailing the ideation of a new brand identity, redesign of Women’s RTW and accessory collections, fabric selection, direction of technical fittings, recruitment of a new creative team, sourcing of factories, and co-production of fashion shows and press presentations. • The brand’s successful relaunch generated coveted coverage by American Vogue, Italian Vogue, W, Bazaar and Vanity Fair. • Vetted and recruited external website development team. Orchestrated the project management and launch of the brands’ premiere eCommerce website. • Developed and executed global print and digital media marketing content while providing creative direction for look-books, eCommerce photography, presentations, and films. • Managed the social-media content strategies across channels, which attracted a significant following of influencers, celebrities, and fashion authorities, including Lady Eliza Spencer, Lady Amelia Spencer, Suzy Bubble and Hamish Bowles.
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GOOSETECH
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Italy
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Apparel & Fashion
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1 - 100 Employee
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Creative Director Outerwear Design and Development (Consultant)
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2019 - Present
• Spearheaded creative direction and design management in a consultative capacity for four men's and women's outerwear collections annually, including hats and accessories.• Directed and executed product design, from initial market research to mood board creation and sketching/designing.• Oversaw the technical design of products from concept to factory, including fabric selection and technical fittings, to deliver the end product.• Defined and executed supply chain strategy to improve quality, brand image, and competitivity, including sourcing new producers and team development.Achievements include: • Guided the transformation of the Goosetech brand identity, accelerated by the redesign and relaunch of the website to increase brand recognition and realign core values. • Drove brand-wide growth from €15M to €45M.• Led the development and execution of product designs to reposition the brand across European and Asian markets. • Created digital content strategies and crafted unique collateral to enhance brand affinity. • Oversaw the production of Milan Fashion Week presentations, conveyed product knowledge to the showroom sales team, Lookbook creation, styling seasonal looks and scouting of locations.
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Executive Director Footwear Design and Development (Consultant)
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2009 - Dec 2018
• Managed a team of 5 that drove all aspects of creative design, ensuring delivery of eight men’s and women’s footwear and accessory collections annually, in addition to capsule collections. • Leveraged seasonal conceptual direction to inspire and develop product designs while maintaining a brand-aligned vision.• Oversaw all areas of product development, including lasts, materials, hardware, heels and constructions.• Partnered with Merchandising and Production departments to develop growth-oriented KPIs and execute brand strategies. Achievements included:• Drove exponential growth across the footwear line, increasing from €4M to €40M annually, a 1000% increase in the Shoe category revenues.• Generated a 300% increase in revenues in the Accessories category.• Implemented a strategic business shift by enhancing and optimizing the footwear production supply chain across 11 factories.
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JIL SANDER
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Italy
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Retail Luxury Goods and Jewelry
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300 - 400 Employee
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Design Director Footwear and Accessories (Consultant)
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2006 - 2009
• Managed a team of four that designed and technically developed twelve women’s and men’s collections annually.• Established a new technical supply chain and recruited new technicians for Jil Sander footwear following the label’s spin-off from Prada Group.• Responsible for generating a +35% increase in revenues across the footwear business.• Oversaw the design integrity of products destined for the brand’s key markets: US, Northern Europe, Southern Europe and Asia. • Managed a team of four that designed and technically developed twelve women’s and men’s collections annually.• Established a new technical supply chain and recruited new technicians for Jil Sander footwear following the label’s spin-off from Prada Group.• Responsible for generating a +35% increase in revenues across the footwear business.• Oversaw the design integrity of products destined for the brand’s key markets: US, Northern Europe, Southern Europe and Asia.
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rick owens boutique Paris London
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Retail Apparel and Fashion
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1 - 100 Employee
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Footwear Design & Technical Consultant
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2004 - 2006
• Implemented the proprietary corporate strategy, processes, and systems for Rick Owens footwear collection to deliver world-class products and increase revenue annually from €0 to €4M. • Strategically advised the brand on vetting factories and optimally entering the women's boot and high-heel market by navigating supply chain logistics. • Co-designed the flagship 'Geobasket' trainer. • Implemented the proprietary corporate strategy, processes, and systems for Rick Owens footwear collection to deliver world-class products and increase revenue annually from €0 to €4M. • Strategically advised the brand on vetting factories and optimally entering the women's boot and high-heel market by navigating supply chain logistics. • Co-designed the flagship 'Geobasket' trainer.
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CoSTUME NATIONAL
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Luxury Goods & Jewelry
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1 - 100 Employee
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Footwear Designer
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1999 - 2002
• Translated design input from RTW designers into manufactured products.• Created and developed innovative and highly commercial women’s and men’s shoe collections. • Translated design input from RTW designers into manufactured products.• Created and developed innovative and highly commercial women’s and men’s shoe collections.
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Education
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1991 - 1994
Rhode Island School of Design
Bachelor of Fine Arts - BFA, Fashion/Apparel Design -
1991 - 1994
Brown University
Liberal Arts Studies -
1988 - 1990
Marianopolis College
Baccalaureate, Social Sciences
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