Experience

Mitsubishi Motors Europe B.V.

• Netherlands
• Motor Vehicle Manufacturing
• 1 - 100 Employee

• President & CEO

  • Jul 2021 - Present

• Director Sales

  • Jan 2019 - Jun 2021

  Managing the daily operation towards 31 (EU27+UK+EFTA) countries with private importers and a local franchise network. Sales/Commercially responsible for Mitsubishi Motors in Europe.- Business planning; Develop and implement a yearly business/volume plan for 31 markets. - Vehicle Sales; realize monthly production volumes and (whole)sales objectives including country specific targets. Set yearly target agreements with Business partners. - Pricing; support overall business planning process and implement a vehicle pricing strategy for all models/markets.- Profit control; monitor and secure the consolidated marginal profits according business planning. Realise profit improvement by price optimization and mix improvement. - CAFE compliance; monitor the European registration data for both passenger cars and light commercial vehicles. Realise the average emissions compliance targets set by the European directives. Corporate representative for Mitsubishi Motors within the RNM Alliance. - Supply chain management. Show less



Mitsubishi Motor Sales Nederland B.V.

• Netherlands
• Motor Vehicle Manufacturing
• 1 - 100 Employee

• Managing Director

  • Dec 2016 - Jun 2021

  ・Overall responsible for Mitsubishi Motors in the Netherlands, member of the board;・Achievement of MMC yearly business targets and growth goals;・Optimize the overall business;・Financial performance and P&L management;・Improve organization and dealer network (Capability, coverage);・Enhance customer satisfaction, loyalty and retention.・Develop and implement a new strategy (mid term business plan) to achieve sustainable growth for the Netherlands;

• General Manager Sales

  • Jun 2012 - Nov 2016

  • Commercially responsible for Mitsubishi Motors in the Netherlands• Leading the Sales and Network department, Business development, District Managers, After Sales department with Technical service, Warranty and Parts & Accessories• Member of MMSN's management team• Responsible for overall Sales and After Sales business planning and the realisation of sales turnover and profit targets• Define and implement Sales strategy, product & service programs, Sales & Marketing plan • Motivate and inspire internal employees, dealer network at national dealer meetings & training programs• Represent Mitsubishi Motor Sales Netherlands during national events, dealer board meetings, several dealer commissions and international Mitsubishi meetings.• Monitor market developments and advice/support European headquarter on midterm and long term strategyOther:• Project lead for Outlander PHEV in NL market• Representing Mitsubishi Motor Sales Netherlands in the global "connected car" project Show less

• General Manager After Sales

  • Nov 2010 - Jun 2012

  • Responsible for the After Sales department; Technical service, Warranty, Parts & Accessories, After Sales Marketing and Field Force• Member of management team of Mitsubishi Motor Sales Netherlands• Responsible for overall After Sales business planning and the realisation of profit targets• Maintain good business relationship with Mitsubishi Motors Europe, Japanese headquarter and business partners• Define and implement After Sales strategy, product & service programs, Sales & Marketing plan • Manage a team of 9 employees• Motivate and inspire dealer network at national dealer meetings & training programs• Represent Mitsubishi Motor Sales Netherlands during national events, dealer board meetings, several dealer commissions• Monitor market developments with regards to After Sales business and advice/support European headquarter on mid term and long term strategy. Show less

• Manager After Sales Marketing

  • Aug 2009 - Oct 2010

  Work together with GM After Sales till his retirement• Responsible for the realisation of the After Sales profit targets• Define and implement After Sales Marketing & Sales plan• Initiate, develop and implement seasonal campaigns for customer retention purpose• Realisation of an After Sales label in order to create consistent, better recognizable and more professional After Sales communication materials • Motivate dealer network by implementation or improvement of after sales related products and processes• Representing Mitsubishi Motor Sales Netherlands in the dealer board meetings and dealer operations commission Show less



Mitsubishi Motors Europe b.v.

• Netherlands
• Motor Vehicle Manufacturing
• 1 - 100 Employee

• Product Group Manager, Product Marketing

  • Oct 2008 - Jul 2009

  • As PGM responsible for the SUV & Crossover product portfolio for the European market• Lead the launch of a new compact crossover product (start of sales in 2010)• Maintain strong relationship with European distributors, Management team and Japanese headquarter. • Motivate and inspire distributors to improve performance.• Analyze, advise and assist management on mid term business plans for European distributors• Managing a group of 3 product managers• European product responsibility: Outlander (2007), Pajero/Montero (2006), ASX (2010) and a next generation SUV (2012) Show less

• Senior Product Manager, Product Marketing

  • Nov 2005 - Sep 2008

  • Responsible for the SUV & Crossover product portfolio for the European market• Definition of product positioning, specification, pricing, profit and volume plan• Coordination of the Pan-European launch of Mitsubishi Outlander (SOS January 2007)• Represent Mitsubishi Motors during EU press events as presenter (500+ Journalists)• Define and implement sales and marketing strategy• Pricing negotiation and implementation for key markets • Responsible for the realisation of profit targets• Representing the EU market in product meetings at Jpn HQ, R&D center and design studio’s• Managing a group of 3 product managers• Product responsibility: Outlander (2007), Pajero/Montero (2006), next generation compact SUV (2010) Show less

• Product Manager Accessories, After Sales Marketing

  • Jan 2002 - Oct 2005

  Product planning, development coordination & marketing.• Responsible for the rollout of full genuine accessory programs• Interface between purchase department, product marketing and Japanese headquarter• Initiation and rollout of OES alarm project for Russia and other European markets• Responsible for all Audio, Navigation and vehicle electronic accessories• European product responsibility: Space Star, Lancer, Lancer Evolution, Pajero/Montero

• Product Development & Purchasing

  • Oct 1999 - Dec 2001

  • Coordination of accessory development for vehicles to be introduced• Evaluate and judge quality of prototype products and implement product improvements• Responsible for supplier selection and purchase strategy• Specialist for OES audio and navigation equipment


GE Capital
• United States
• Financial Services
• 700 & Above Employee
• Trainee, Asset Management Department

  • 1999 - 1999

NORAUTO, Sales, Change management
• Trainee, Sales & Change Management

  • 1998 - 1998

Volvo Cars Nederland
• Trainee, Dealer Development

  • 1997 - 1997

Citroën Nederland
• Motor Vehicle Manufacturing
• Trainee, After Sales Department

  • 1997 - 1997