Head of Marketing

• 2016 - Present

- Transitioned company’s video production offerings from on-location to remote in 2020, including developing product, pricing, go-to-market strategy, marketing communications and creative assets. - Manage the Thoughtcast Media website, including producing copy and creative, SEO, conversion optimization, and full oversight of digital properties and marketing technology stack. - Develop and manage multi-channel lead generation campaigns, including SEO, SEM, social, email and more. -… Show more - Transitioned company’s video production offerings from on-location to remote in 2020, including developing product, pricing, go-to-market strategy, marketing communications and creative assets. - Manage the Thoughtcast Media website, including producing copy and creative, SEO, conversion optimization, and full oversight of digital properties and marketing technology stack. - Develop and manage multi-channel lead generation campaigns, including SEO, SEM, social, email and more. - Direct content production including copy, graphics, landing pages, SEO content, videos, webinars, and other lead magnets. - Create custom reports and executive-level dashboards in Google Analytics 4 and Google Data Studio on performance of marketing channels, campaigns, and sales pipeline heath. - Manage marketing automation and CRM suite, including attribution, scoring, email campaigns and sequences, sales enablement, integrations and greatly expanding native functionality. - Developing product, messaging, branding and pricing based on market research and buyer persona profiles. - Integrated project management software and other SaaS tools with custom-built backend accounting system for organizational reporting and account management. - Set up and optimized project management workflows and automations in Asana for more standardized service delivery and to track operational efficiency. - Document and optimize video production processes for more efficient video content delivery. - Hiring and training of junior staff and video production team members. - Procure and implement marketing technologies and IT solutions. Show less - Transitioned company’s video production offerings from on-location to remote in 2020, including developing product, pricing, go-to-market strategy, marketing communications and creative assets. - Manage the Thoughtcast Media website, including producing copy and creative, SEO, conversion optimization, and full oversight of digital properties and marketing technology stack. - Develop and manage multi-channel lead generation campaigns, including SEO, SEM, social, email and more. -… Show more - Transitioned company’s video production offerings from on-location to remote in 2020, including developing product, pricing, go-to-market strategy, marketing communications and creative assets. - Manage the Thoughtcast Media website, including producing copy and creative, SEO, conversion optimization, and full oversight of digital properties and marketing technology stack. - Develop and manage multi-channel lead generation campaigns, including SEO, SEM, social, email and more. - Direct content production including copy, graphics, landing pages, SEO content, videos, webinars, and other lead magnets. - Create custom reports and executive-level dashboards in Google Analytics 4 and Google Data Studio on performance of marketing channels, campaigns, and sales pipeline heath. - Manage marketing automation and CRM suite, including attribution, scoring, email campaigns and sequences, sales enablement, integrations and greatly expanding native functionality. - Developing product, messaging, branding and pricing based on market research and buyer persona profiles. - Integrated project management software and other SaaS tools with custom-built backend accounting system for organizational reporting and account management. - Set up and optimized project management workflows and automations in Asana for more standardized service delivery and to track operational efficiency. - Document and optimize video production processes for more efficient video content delivery. - Hiring and training of junior staff and video production team members. - Procure and implement marketing technologies and IT solutions. Show less