Experience

Fedrigoni Self-Adhesives

• Packaging and Containers Manufacturing
• 1 - 100 Employee

• Sr. Techinical & Marketing Manager

  • Feb 2021 - Present

  New Business Development & Marketing functions1、Collaborate with HQ global marketing team to develop new Fedrigoni Self-adhesive business development strategy for APAC, and setup regular meeting for accelerating APAC business growth to the goal. 2、End-users and designers coverage in different stages with market deep-diving study done via sales team inputs, industry and printers co-operations/visitations, historical data, exhibitions and other researches.2、Established creditability in specified segment via seminars, workshops, exhibitions, tailored product training and presentations3、Marketing tools management like brochures, catalogues, colour cards and swatches4、Building a constant End-users and project pipelinesProduct Management1、Secure new orders from share gain/new businesses/value added services/productinnovations.2、Working with HQ and technical dept to improve our product quality, consistency, performance and cost out projects3、Timely feedback on market trends, competitors offering, market needs, and new businesses4、Working with Supply Chain and OEM suppliers on product management, samplerequests and improvement projects5、Management of product costing and profitabilityTechnical Services1、To provide technical support, enquiries and recommendations for the correct uses of our products2、To attend to product claims, complaints and improvement within an acceptableindustry normPerformance:1、 Project Pipelines - 4 projects (in the first 4.5 months) and another 4 projects in the rest of the year and total value of US$350,000.2、Completion of product review and presentation of recommendations3、Compilation of a map of target/recommended end-users and printers to achieve target numbers.4、Successfully completion of new wesbite with HQ5、Completion and presentation of new training materials6、5 new or improved products development pipeline7、Timely handling and completion ofcustomer complaints by response within required deadline.



RENOLIT

• Germany
• Plastics Manufacturing
• 700 & Above Employee

• Division Director

  • Feb 2020 - Present

  Division Business Director of Renolit New Product Portfolio - Self-adhesive surface finishing decoration film in Greater China Area. In charge of the NPI, formulate the localization business strategy, forming the sales team, develop & maintain top design firms and real estate developer brandings, and drive the business for a 200M scale in 5 yrs target.I used to be the sales and marketing manager of 3M DINOC™ and Fasara™ in Greater China Region, the top leading brand in the self-adhesive industry. I have been rooted in the decorative self-adhesive film industry for many years. I am very familiar with the interior decoration industry and have abundant resource contacts in China.



Hanergy

• China
• Renewable Energy Semiconductor Manufacturing
• 1 - 100 Employee

• Global BD Director

  • Apr 2019 - Mar 2020

  - Hanergy is world leading new energy high-tech company. I am responsible for global business development. - Develop sales strategy by country through analysis of the product value proposition, competition and target market needs and PEST factors.- Find customers and setup transaction through Exhibition, SEM and other means.- Lead the business supporting team to bid for global famous landmark projects. - Hanergy is world leading new energy high-tech company. I am responsible for global business development. - Develop sales strategy by country through analysis of the product value proposition, competition and target market needs and PEST factors.- Find customers and setup transaction through Exhibition, SEM and other means.- Lead the business supporting team to bid for global famous landmark projects.



KDX Group

• Strategic Director

  • Feb 2016 - Feb 2019

  - We built “KDX” brand as a World-Class branding in IWFA through 3 years.- Expand and penetrate into new markets (both industrial and territorial) by new products, innovative business models, drive successive profitability and turnover growth.- Developed national distributors or agents in 12 countries and drive a strong growth of sales revenue from 0 to exceeding US$10M in 2018 and keep a good profitability.- Pioneer in civil market through innovative O2O and SoloMo model, and led the industry.- Lead the team to research potential markets, leading the NPI project & develop biz plan.



3M China

• Sales Mgr / Mkt Mgr / Strategic planner

  • Feb 2010 - Jan 2016

  - 3M is a world famous Fortune 500 high-tech materials manufacturer. I have deep dived in electronics, architecture, automotive, commercial markets & various business models.- Use Lean six sigma, MECE framework and a set of professional marketing analysis tools to make the marketing decision.- Led eastern sales team to hit both top-line and bottom-line scorecard of sales.- Launched new energy-saving Daylighting systems, accelerated forming a new industry.- Revive the declining decorative films product portfolios by analyzing business problems and correct them one by one, setup a healthy business model based on project hopper management. Regain a YonY 30% growth and sales of $7M and GM% 62% in 2015.- Design the suitable marketing strategy to support sales Sell-in & Sell-out performance. During strategic planner career, align 3M Global to implement “New China Plan” strategic program, by analyzing division overall business situation framed as both internal and external situation, to ensure the company to achieve sustainable and steady growth by each division level.



Hosiden Corporation

• Japan
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• KA Mgr / Bejing Office GM

  • Aug 2006 - Jul 2010

  - Hosiden is a world-renowned Japanese manufacturer of electronics component. I am responsible for the business in China of biggest key account “Nokia” to the company.- B2B business, keep good relationship with customer, handling supply chain, VMI, and tackle with emergencies. Raise the revenue from 20M -> 45M / yr, and biggest share.- Develop business cooperation with local branding like Lenovo, Greatwall Motor.- Manage the daily operation of Beijing office and staff. - Hosiden is a world-renowned Japanese manufacturer of electronics component. I am responsible for the business in China of biggest key account “Nokia” to the company.- B2B business, keep good relationship with customer, handling supply chain, VMI, and tackle with emergencies. Raise the revenue from 20M -> 45M / yr, and biggest share.- Develop business cooperation with local branding like Lenovo, Greatwall Motor.- Manage the daily operation of Beijing office and staff.



Shanghai Foreign Trade (Pudong) Co.,Ltd

• Trader / Sourcing

  • Jul 2004 - Jun 2006

  - I am responsible for the overseas retailer customers like Home Depot、Walmart.- Handle the Import & Export, logistics, and regular financial reconciliation and sourcing. - I am responsible for the overseas retailer customers like Home Depot、Walmart.- Handle the Import & Export, logistics, and regular financial reconciliation and sourcing.