Franka Smoljo

Product Owner at Typeqast
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Contact Information
us****@****om
(386) 825-5501
Location
Croatia, HR
Languages
  • English Full professional proficiency
  • German Elementary proficiency
  • Croatian Native or bilingual proficiency

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Bio

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Credentials

  • Professional Scrum Product Owner I (PSPO I)
    Scrum.org
    Dec, 2022
    - Nov, 2024

Experience

    • Netherlands
    • Software Development
    • 100 - 200 Employee
    • Product Owner
      • May 2019 - Present

      As a product owner/manager at Typeqast, I work with SaaS companies extending their teams with product team members. So far, through Typeqast, I have worked in this role for Zivver and Blyott. In a role of a product owner, I am working on uncovering customers' essential problem areas by collecting customer feedback, proposing solution directions, detailing them with engineering teams, overseeing the iterative delivery process, and aligning internal stakeholders on go-to-market… Show more As a product owner/manager at Typeqast, I work with SaaS companies extending their teams with product team members. So far, through Typeqast, I have worked in this role for Zivver and Blyott. In a role of a product owner, I am working on uncovering customers' essential problem areas by collecting customer feedback, proposing solution directions, detailing them with engineering teams, overseeing the iterative delivery process, and aligning internal stakeholders on go-to-market strategy. Areas of responsibility: Product discovery Performing qualitative and quantitative research to identify customers, gaps, and improvement areas using competitive analysis, customer outreach, customer feedback review and follow-up. In collaboration with product management and stakeholders, define the outcome-based roadmap. Product development Sharing and rallying the team around the product strategy and objectives we as a team need to accomplish when solving customers' pain points. Sharing the knowledge of problem areas and customer/user persona with the team as a stepping stone to work on the detailed solution collaboratively. Owning the roadmap and backlog refinement. Making sure the solutions we came up with as a team are broken down into small pieces of value we can release to the customers. Overseeing the development process to remove impediments if they arise, de- or rescope features if critical for driving faster value delivery and communicate status and release plans to stakeholders. Go-to-market Responsible for communicating go-to-market strategy to the stakeholders and aligning involved parties on activities and timelines. Making sure release documents and input for customer-facing communications are ready and shared. Show less As a product owner/manager at Typeqast, I work with SaaS companies extending their teams with product team members. So far, through Typeqast, I have worked in this role for Zivver and Blyott. In a role of a product owner, I am working on uncovering customers' essential problem areas by collecting customer feedback, proposing solution directions, detailing them with engineering teams, overseeing the iterative delivery process, and aligning internal stakeholders on go-to-market… Show more As a product owner/manager at Typeqast, I work with SaaS companies extending their teams with product team members. So far, through Typeqast, I have worked in this role for Zivver and Blyott. In a role of a product owner, I am working on uncovering customers' essential problem areas by collecting customer feedback, proposing solution directions, detailing them with engineering teams, overseeing the iterative delivery process, and aligning internal stakeholders on go-to-market strategy. Areas of responsibility: Product discovery Performing qualitative and quantitative research to identify customers, gaps, and improvement areas using competitive analysis, customer outreach, customer feedback review and follow-up. In collaboration with product management and stakeholders, define the outcome-based roadmap. Product development Sharing and rallying the team around the product strategy and objectives we as a team need to accomplish when solving customers' pain points. Sharing the knowledge of problem areas and customer/user persona with the team as a stepping stone to work on the detailed solution collaboratively. Owning the roadmap and backlog refinement. Making sure the solutions we came up with as a team are broken down into small pieces of value we can release to the customers. Overseeing the development process to remove impediments if they arise, de- or rescope features if critical for driving faster value delivery and communicate status and release plans to stakeholders. Go-to-market Responsible for communicating go-to-market strategy to the stakeholders and aligning involved parties on activities and timelines. Making sure release documents and input for customer-facing communications are ready and shared. Show less

    • United States
    • Software Development
    • 1 - 100 Employee
    • Product Owner | Team Lead
      • Jun 2018 - May 2019

      Actively worked on solving essential problem areas by collecting customer feedback, proposing solution directions, detailing them with engineering teams, overseeing the delivery process, and building feedback on the built solution back to the product. Areas of responsibility: Product discovery Defined near-term roadmap in collaboration with the product manager. Using available tools and data, we identified the problem areas and scoped out the solution(s) in collaboration with UX… Show more Actively worked on solving essential problem areas by collecting customer feedback, proposing solution directions, detailing them with engineering teams, overseeing the delivery process, and building feedback on the built solution back to the product. Areas of responsibility: Product discovery Defined near-term roadmap in collaboration with the product manager. Using available tools and data, we identified the problem areas and scoped out the solution(s) in collaboration with UX and engineering teams. - Customer outreach and feedback analysis. Competitors analysis. Market research. Product development - Made sure the backlog was appropriately prioritised and tasks were well defined. - Defined high-level requirements following the research outcomes and UX good practices. - Allied teams around the problem area and solution direction. Collaboratively scoped out solution detailed solution. - Ensured that the product/feature met expectations by conducting user testing, when possible, or inviting internal customer specialists for feedback sessions. - Daily engaged with teams to discuss and solve impediments, de- or rescope features if critical for driving faster value delivery for the customer

    • Implementation Consultant | Customer Support Team Lead
      • Oct 2014 - Jun 2018

      ◦ Leading a new client through the implementation process, from the project kick-off call to the go-live ◦ Conducting regular calls with customers on their processes and system-related topics . ◦ Providing consultation to customers on the best practices and recommend system configuration to meet their business needs. ◦ Customer outreach in order to collect feedback, enhancement requests, find out if there is an interest in new products, asking for testimonials and references. ◦… Show more ◦ Leading a new client through the implementation process, from the project kick-off call to the go-live ◦ Conducting regular calls with customers on their processes and system-related topics . ◦ Providing consultation to customers on the best practices and recommend system configuration to meet their business needs. ◦ Customer outreach in order to collect feedback, enhancement requests, find out if there is an interest in new products, asking for testimonials and references. ◦ Joining sales calls as a Subject Matter Expert ◦ Organizing workload and delegating tasks to the team members, reviewing deliverables and time frames. ◦ Proactively optimizing processes and improving effectiveness. ◦ Regularly scheduling "check ins" with each team member to help them stay motivated.

    • Croatia
    • Travel Arrangements
    • 1 - 100 Employee
    • Copywriting & Social Media Specialist
      • Mar 2010 - Oct 2014

      ◦ Copywriting: Content strategy, SEO writing, Blog posts. ◦ Social Media: Content planning for company's Facebook, Twitter and Google+ pages, Facebook advertising campaigns. ◦ E-mail Marketing: Newsletter content strategy, planning and execution. ◦ SEO: On-page optimization. ◦ Copywriting: Content strategy, SEO writing, Blog posts. ◦ Social Media: Content planning for company's Facebook, Twitter and Google+ pages, Facebook advertising campaigns. ◦ E-mail Marketing: Newsletter content strategy, planning and execution. ◦ SEO: On-page optimization.

    • Proofreader
      • Jan 2010 - Jan 2012

Education

  • University of Zagreb, Faculty of Humanities and Social Sciences
    Master's Degree, MS Croatian Language and Literature/MS Comparative Literature

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