Experience

LEDAVI GmbH

• Advertising Services
• 1 - 100 Employee

• Founder & CEO

  • 2008 - Present

  LEDAVI Network is a “Network of Talents” comprised of agencies that support brands in Emotional Brand Building. LEDAVI Network - provides extensive insight into affinity target groups and their living contexts (e.g. Sports, Music, Culture, Fashion, Lifestyle, Entertainment, Film & Gaming) - positions brands and products into target environments - links technology, media, and digital communication More specifically, LEDAVI Network focuses on - integrated marketing and communication strategies - developing creative and emotional brand-building concepts - project coordination and management - full-service execution www.ledavi-network.com www.nest-one.com www.locavi.de www.miracle-music.com www.auratis-consulting.com Emotional affinity is the essence of modern brand building. 95% of all consumer decisions are driven by emotions. Consequently, the success of consumer brands depends on the emotional connections consumers have with brands. Therefore it is vital for brands to position themselves in emotional contexts, through storytelling and a credible dialogue across a multitude of media and social channels. This is Emotional Brand Building and what LEDAVI Network is committed to. From strategy to campaigns and implementation as a full-service offering. Ledavi Network is a brand of Ledavi 360 GmbH, Berlin Show less



NEST ONE - Brand. Experience. Architecture.

• Germany
• Advertising Services
• 1 - 100 Employee

• Partner Nest One - Brand.Experience.Architecture.

  • Oct 2010 - Present

  NEST One operates at the junction of brand content, experience, and architecture, developing innovative and customized formats to transform brand strategies and ideas into design and space. Architects, 2D and 3D designers, strategists, content, communication, and project managers work together to develop and curate emotional brand experiences. NEST One tells stories that are morphed into experience spaces through people and encounters. NEST One operates at the junction of brand content, experience, and architecture, developing innovative and customized formats to transform brand strategies and ideas into design and space. Architects, 2D and 3D designers, strategists, content, communication, and project managers work together to develop and curate emotional brand experiences. NEST One tells stories that are morphed into experience spaces through people and encounters.



AURATIS - Strategic Brand Management-Emotional Brand Building

• Berlin, Hamburg

• Founding Partner

  • Sep 2016 - Present

  TRANSFORM TO LEAD AURATIS CONSULTING is a strategy and management consultancy for Emotional Brand Building, Sports Marketing, and Branded Entertainment. It supports decision-makers in brand-building strategies and the creation of emotional brand worlds. AC is thereby sparring partner in all superordinate brand strategy, communication, organization, and rights issues. It supports leaders from the decision makers’ perspective. The service portfolio includes: • Holistic Brand Management • Integrated Brand, Communication, and Content Strategies • Branded Entertainment, Sports Marketing , Sponsoring • Social Biz and CSR Strategies • Brand and Lifestyle Worlds (e.g. Sports, Music, Film, Fashion, Art, Design) • Place Branding and Marketing • Content Marketing, Platforms, and Business Models • Organization, Process, and Project Management The AURATIS CONSULTING approach aims to strengthen the emotional essence of brands. It is based on the AURATIS BRAND STRATEGY MODEL, which integrates the major pillars of Emotional Branding. www.auratis-consulting.com Show less



FanMiles - Disrupting the global Fan Loyalty Market

• Berlin

• Founder

  • Dec 2012 - 2018

  Fanmiles - a revolutionary tech and marketing innovation that changes the loyalty and fan engagement market as it is known today. Fanmiles combines the highly profitable business-model of coalition loyalty programs like Payback with the technical scalability of a universal payment method like PayPal to establish the first of its kind open and global loyalty platform and currency. It provides a connected Loyalty SDK enabling any business to implement: • designed to revolutionize the global loyalty market • providing a unique open Loyalty Eco System • enabling contemporary customer insight as defining success factor for businesses in the future Fanmiles transforms the traditional loyalty service-provider business into a platform business. www.fanmiles.com Show less



The Radiate Group

• Advertising Services
• 1 - 100 Employee

• Founding Member of Executive Board

  • 2001 - 2005

  Co-Founder of a global Omnicom network of 45 Brand Experience agencies - incl. the fields of Brand Management, Sports Marketing, Branded Entertainment, Event-Marketing, Sponsoring, TV-Production, Design, Talent-Booking, Promotion, Placement, TV-Production, Hospitality, etc. Co-Founder of a global Omnicom network of 45 Brand Experience agencies - incl. the fields of Brand Management, Sports Marketing, Branded Entertainment, Event-Marketing, Sponsoring, TV-Production, Design, Talent-Booking, Promotion, Placement, TV-Production, Hospitality, etc.



Schmidt und Kaiser Kommunikationsberatung GmbH

• Advertising Services
• 1 - 100 Employee

• CEO, Founder

  • 1993 - 2005

  Leading agency for Sports Marketing, and Branded Entertainment Clients: Mercedes-Benz, Telekom, Allianz, Coca-Cola, etc. Leading agency for Sports Marketing, and Branded Entertainment Clients: Mercedes-Benz, Telekom, Allianz, Coca-Cola, etc.



Mercedes-Benz AG

• Stuttgart

• Head of Sportmarketing und Product-PR

  • 1990 - 1993

  Global head of Branded Entertainment, Sponsoring, Product-PR, Placement and Motorsport-Marketing Global head of Branded Entertainment, Sponsoring, Product-PR, Placement and Motorsport-Marketing