Frank Sauro

Eastern Regional Sales Manager at Maxi Canada Inc.
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Location
Myrtle Beach, South Carolina, United States, US

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Experience

    • Canada
    • Food and Beverage Manufacturing
    • 1 - 100 Employee
    • Eastern Regional Sales Manager
      • Nov 2019 - Present

      Myrtle Beach, SC, United States

    • United States
    • Food and Beverage Services
    • 1 - 100 Employee
    • Vice President Sales Retail
      • Jan 2019 - Nov 2019

      National

    • Wellness and Fitness Services
    • Region Sales / National Account Manager
      • Jan 2015 - Nov 2019

      Myrtle Beach, South Carolina Area

    • United States
    • Food and Beverage Manufacturing
    • 1 - 100 Employee
    • Regional Sales Manager
      • Aug 2015 - Jun 2018

      National Accounts

    • United States
    • Food and Beverage Services
    • 1 - 100 Employee
    • Vice President Sales Eastern Division
      • Oct 2009 - Aug 2015

      Manage all Retail and Distributor business for Valley Fine Foods East of St. Louis, MO. VFF manufacturers filled pastas, tortellini, sauces & RTE(Ready to Eat) Meals for Retail & Club Stores

    • United States
    • Fisheries
    • 1 - 100 Employee
    • National Sales Manager
      • Jan 2009 - Oct 2011

      Development and rollout of new products to all national retailers, Costco, Wal-Mart, Sam's Clubs. Develop brand strategies as well as account specific marketing programs for all retailers. Management of a Broker Network nationally.

    • United Kingdom
    • Wholesale
    • 1 - 100 Employee
    • National Sales Manager
      • Jan 2005 - Dec 2008

      National Sales Manager responsible for all retail sales of CP's value added shrimp products. Responsible for Costco, Wal-Mart and Sam's club as part of that business. Responsibilities also included creation of New Products and Packaging along with creation of Marketing Budgets. Managed a network of broker organizations. Brand Development and Brand Strategies were also part of my responsibilities. Built this new value added business from the ground up. I did all initial product… Show more National Sales Manager responsible for all retail sales of CP's value added shrimp products. Responsible for Costco, Wal-Mart and Sam's club as part of that business. Responsibilities also included creation of New Products and Packaging along with creation of Marketing Budgets. Managed a network of broker organizations. Brand Development and Brand Strategies were also part of my responsibilities. Built this new value added business from the ground up. I did all initial product presentations. Built business to over 50 million dollars. Due to a change in corporate vision the Sales and Sales Management staff was laid off. The company put all business into the hands of the broker network that I had intially hired and trained. Show less

    • United States
    • Manufacturing
    • 1 - 100 Employee
    • Director of Sales
      • Jan 2000 - Dec 2004

      Managed 8 regional sales brokers and all retail and wholesale accounts in the eastern United States, 2000 – 2005. • Increased sales 70% in territory since 2000 including 33% new account development. • Develop and manage sales and advertising budgets. Implemented a concise reporting grid for brokers’ expenses. • Foster productive relationships with all major accounts supporting brokers and increasing sales. • Successfully plan and implement marketing strategies to position products,… Show more Managed 8 regional sales brokers and all retail and wholesale accounts in the eastern United States, 2000 – 2005. • Increased sales 70% in territory since 2000 including 33% new account development. • Develop and manage sales and advertising budgets. Implemented a concise reporting grid for brokers’ expenses. • Foster productive relationships with all major accounts supporting brokers and increasing sales. • Successfully plan and implement marketing strategies to position products, identify new opportunities, and increase market share. • Promote products by designing advertising campaigns, special promotions, and new product presentations. Show less

    • United Kingdom
    • 1 - 100 Employee
    • Senior Account Executive
      • Mar 1998 - Oct 2000

      Managed 7 manufacturers’ lines and 20 sales representatives brokering dairy, frozen food, grocery and deli products, 1998 - 2000. • Consistently met all sales quotas. Recognized and rewarded by major suppliers for outstanding performance. • Introduced Soy Milk products to the market and achieved 100% distribution within 6 months. • Effectively implemented retail distribution, warehousing, and pricing strategies. • Efficiently controlled sales and marketing budgets for all New… Show more Managed 7 manufacturers’ lines and 20 sales representatives brokering dairy, frozen food, grocery and deli products, 1998 - 2000. • Consistently met all sales quotas. Recognized and rewarded by major suppliers for outstanding performance. • Introduced Soy Milk products to the market and achieved 100% distribution within 6 months. • Effectively implemented retail distribution, warehousing, and pricing strategies. • Efficiently controlled sales and marketing budgets for all New England supermarkets and distributors. Show less

Education

  • Quinnipiac University - School of Business
    Marketing / Management, Business
    1977 - 1980

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