Frank Salerno

Social Media and Community Manager - Call of Duty at The Guard
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Contact Information
us****@****om
(386) 825-5501
Location
Los Angeles, California, United States, US
Skills

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Bio

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Experience

  • The Guard
    • United States
    • Spectator Sports
    • 1 - 100 Employee
    • Social Media and Community Manager - Call of Duty
      • Dec 2020 - Present

      - Manage all social media platforms and serve as the online voice for the Los Angeles Guerrillas of the Call of Duty League, including Twitter, Instagram, TikTok, YouTube and Discord.- Handle day-to-day responsibilities including developing social strategy on all platforms, as well as ideating and delivering content across all platforms. - Responsible for content strategy and rollout on short-form video platforms, growing Guerrillas' TikTok account by over 500K followers and YouTube account by over 80K subscribers in 2022. - Create and execute social campaigns aimed at engaging with a broader gaming community, working cross-functionally with all marketing departments, including direct work with content creators and professional players. - Cover gameday performance of Call of Duty League matchups, as well as Overwatch League and Valorant Esports when applicable. - Develop YouTube content strategy and calendar, working directly with content team to produce and execute long-form videos.- Work on-the-ground at Call of Duty events, covering matches with live photo/video, creating behind-the-scenes content with players and connecting directly with fans through community initiatives.- Plan and execute community events both in-person and online. - Interact with fans directly daily through social platforms including Discord.- Work with Marketing Analyst to track and interpret platform analytics to best adapt social strategy.

  • EsportsU Network
    • Creator/Host of Critical Hits
      • Jul 2020 - Dec 2020

  • CitrusTV
    • United States
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • Co-Creator/Host of Front Page Esports
      • May 2020 - Dec 2020

  • CitrusTV
    • United States
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • Sports Director
      • Dec 2018 - Dec 2019

    • Associate Sports Producer
      • Dec 2017 - Dec 2018

  • Bergen County Technical Schools
    • Audio Video Technician
      • Jan 2014 - Jun 2017

Education

  • S.I. Newhouse School of Public Communications at Syracuse University
    Undergraduate
    2017 - 2020

Community

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