Frank Palino
Director of Sales at KING 5 Media Group- Claim this Profile
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Spanish Limited working proficiency
Topline Score
Bio
Ash Tsai
I first met Frank during an interview for an intern position at King5. His immense knowledge and passion for media stood out to me across other companies. When hired as an intern, Frank not only taught me about sales at King5 but also how sales are prevalent in our daily lives and how the skill sets of being a salesperson can help you as a person. Frank is the kind of person where you remember a phrase they said and carry it with you after a conversation. He is caring, honest, and extremely hard working. Frank was my mentor as an intern and continued to be when hired full time. Anyone who knows Frank knows that he believes in "paying it forward," that mentality is contagious when you have someone like Frank who cares about your success as a person. Even when extremely busy, Frank would always be willing to help me. As would anyone in management at King5. The culture is fabulous because they hire people like Frank.
Brian Pelzel
I've been working with Frank for nearly 10 years. He's a dedicated broadcasting professional, that provides strategic and thoughtful advertising guidance to his clients. Frank knows how to leverage his resources and cares about the people he works with... and works for.
Ash Tsai
I first met Frank during an interview for an intern position at King5. His immense knowledge and passion for media stood out to me across other companies. When hired as an intern, Frank not only taught me about sales at King5 but also how sales are prevalent in our daily lives and how the skill sets of being a salesperson can help you as a person. Frank is the kind of person where you remember a phrase they said and carry it with you after a conversation. He is caring, honest, and extremely hard working. Frank was my mentor as an intern and continued to be when hired full time. Anyone who knows Frank knows that he believes in "paying it forward," that mentality is contagious when you have someone like Frank who cares about your success as a person. Even when extremely busy, Frank would always be willing to help me. As would anyone in management at King5. The culture is fabulous because they hire people like Frank.
Brian Pelzel
I've been working with Frank for nearly 10 years. He's a dedicated broadcasting professional, that provides strategic and thoughtful advertising guidance to his clients. Frank knows how to leverage his resources and cares about the people he works with... and works for.
Ash Tsai
I first met Frank during an interview for an intern position at King5. His immense knowledge and passion for media stood out to me across other companies. When hired as an intern, Frank not only taught me about sales at King5 but also how sales are prevalent in our daily lives and how the skill sets of being a salesperson can help you as a person. Frank is the kind of person where you remember a phrase they said and carry it with you after a conversation. He is caring, honest, and extremely hard working. Frank was my mentor as an intern and continued to be when hired full time. Anyone who knows Frank knows that he believes in "paying it forward," that mentality is contagious when you have someone like Frank who cares about your success as a person. Even when extremely busy, Frank would always be willing to help me. As would anyone in management at King5. The culture is fabulous because they hire people like Frank.
Brian Pelzel
I've been working with Frank for nearly 10 years. He's a dedicated broadcasting professional, that provides strategic and thoughtful advertising guidance to his clients. Frank knows how to leverage his resources and cares about the people he works with... and works for.
Ash Tsai
I first met Frank during an interview for an intern position at King5. His immense knowledge and passion for media stood out to me across other companies. When hired as an intern, Frank not only taught me about sales at King5 but also how sales are prevalent in our daily lives and how the skill sets of being a salesperson can help you as a person. Frank is the kind of person where you remember a phrase they said and carry it with you after a conversation. He is caring, honest, and extremely hard working. Frank was my mentor as an intern and continued to be when hired full time. Anyone who knows Frank knows that he believes in "paying it forward," that mentality is contagious when you have someone like Frank who cares about your success as a person. Even when extremely busy, Frank would always be willing to help me. As would anyone in management at King5. The culture is fabulous because they hire people like Frank.
Brian Pelzel
I've been working with Frank for nearly 10 years. He's a dedicated broadcasting professional, that provides strategic and thoughtful advertising guidance to his clients. Frank knows how to leverage his resources and cares about the people he works with... and works for.
Credentials
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TEGNA Leadership Development Program
TEGNADec, 2019- Nov, 2024 -
Analytical Problem Solving and Design Thinking
FullbridgeOct, 2019- Nov, 2024 -
CPR (CPR)
American Red Cross -
Google
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Experience
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KING 5 Media Group
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United States
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Broadcast Media Production and Distribution
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100 - 200 Employee
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Director of Sales
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Jan 2021 - Present
• Lead a highly results driven team• Focused on organizational vitality• Sports broadcast negotiation• Focused on client growth through content marketing, attribution, OTT and sponsorships• Sponsorship creation and optimization
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Director of Local Sales
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Jul 2017 - Dec 2020
Lead our local management team to drive revenue inclusive of enterprise, digital and OTT sales for TEGNA and KING 5 Media Group. • Recruiting, training, and developing of employees• Negotiate digital and broadcast contracts• Pricing and forecast analysis• Working collaboratively across all company departments• Attribution analysis and TEGNA coach
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Integrated Sales Manager - KING Media Group
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Aug 2014 - Jul 2017
Driving force across all aspects of multi-media marketing strategy, business planning, and revenue growth. Strong reputation for coaching and empowering sales teams to become top producers. Profile includes Television, Digital, Mobile and OTT platforms.• Hand-selected a highly productive and motivated sales force capable of working in a fun, high intensity culture. • Provide full-service, integrated solutions that span all modern marketing media with some of the largest marketing partners in nationwide.• Strong knowledge of inventory management and yielding the best rates.• Work with clients to utilize Over The Top (OTT) campaigns though Premion to reach targeted streaming customers. • Manage the enterprise team to prospect new business for all of properties locally and nationally.• Sold and lead our team in sports marketing sales such as Olympics sponsorships and programs around the Seattle Seahawks. • Lead a team that is responsible for over 55% of all new large initiatives at TEGNA Seattle.• Work closely with the Cars.com team to help increase lead generation opportunities for new and current automotive clients.
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Account Executive
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Nov 2007 - Aug 2014
A highly competitive, top-producing career. Received numerous distinctions and sales awards. Created integrated marketing, advertising plans and brand development strategies for a diverse client base. • Pro-actively and quickly closed business by finding comprehensive solutions to address client needs.• Inspired high levels of client confidence and built long-standing trusting relationships.• Team leader in enterprise and digital sales.
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KIRO 7
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United States
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Broadcast Media Production and Distribution
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100 - 200 Employee
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Account Executive
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Aug 2002 - Nov 2007
Achieved President’s Club Award, Top Sales AchievementLeader in New Business Development, Three Consecutive Years
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News Assignament Desk Editor
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Jan 1999 - Jul 2002
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Education
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University of Washington
Bachelor of Arts (B.A.), Bachelor of Arts, Double major: Political Science and Communication Multimedia Marketing Emphasis
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