Experience

CoolActivators

• Belgium
• Advertising Services
• 1 - 100 Employee

• Managing Partner

  • Mar 2018 - Present

  Belgium At CoolActivators we help you activate your products at the point of purchase. We offer great inspiration, lot's of knowhow and knowledge and of course the right toolset to make your next activation campaign a success. CoolActivators always holds the same values in high regard. A personal and pleasant approach with our clients, working together to reach the needed result. - a personal approach - high flexibility - result oriented - qualitative product www. coolactivators.com



Golf Beats Cancer

• Spectator Sports

• Co Founder

  • Apr 2016 - Present

  Antwerp Area, Belgium "Golf Beats Cancer" wants to support the Belgian golfcourses/clubs and Federations to keep the recreative golfer active and motivated and at the same time inform and raise money for the continuous fight against cancer. By creating a competitive and professional platform we want to challenge the amateur golfer to participate in this specific tournament at his/her home club. We are still looking for sponsors major-, in-kind-, media-, and other -sponsors who can make the tournaments a… Show more "Golf Beats Cancer" wants to support the Belgian golfcourses/clubs and Federations to keep the recreative golfer active and motivated and at the same time inform and raise money for the continuous fight against cancer. By creating a competitive and professional platform we want to challenge the amateur golfer to participate in this specific tournament at his/her home club. We are still looking for sponsors major-, in-kind-, media-, and other -sponsors who can make the tournaments a unforgettable experience for participants, the clubs and of course the charity (this year KOM OP TEGEN KANKER). Hope to hear from you soon! Show less



More2Com

• Owner

  • Sep 2009 - Present

  Sint-Niklaas With more than 25 years of experience in sales & marketing positions in the POP-, Marketing @ Retail, Promotional cooling-, consultancy-,... and other businesses I love to share my expertise with new and growing companies in these and other domains. Working with and for other people who have a clear vision, have a large strive for excellence and who love to share their experience is great fun. I love to support young and ambitious people in their professional development and I am proud… Show more With more than 25 years of experience in sales & marketing positions in the POP-, Marketing @ Retail, Promotional cooling-, consultancy-,... and other businesses I love to share my expertise with new and growing companies in these and other domains. Working with and for other people who have a clear vision, have a large strive for excellence and who love to share their experience is great fun. I love to support young and ambitious people in their professional development and I am proud that most of the youngsters I have coached or "bossed" are still in contact. Show less



Pure Value Europe

• Belgium
• Advertising Services
• 1 - 100 Employee

• Exernal Consultant - Business Development

  • Jan 2018 - Jan 2021

  Belgium Pure Value wants to inspire the world, by showing they actually design a business model that is sustainable, social & valuable for every stakeholder. They want to deliver PURE VALUE every single day. Pure Value is specialized to accelerate the R&D process & building showcases through the point of engagement. This is why we designed: Proteus Smart Display. Of course you are curious! Just get in touch and we will tell you more!



Cold-Activation

• Managing Director

  • Sep 2016 - Dec 2017

  Belgium We started this company mainly to support ASTE Finland in their strive for International growth. Although the start was effective and prosperous, especially with the 'road shows' demonstrating all the new and inventive ASTE-products to new and potential customers, we had to stop all marketing-efforts due to the take-over of ASTE by DRU International. Finally and unfortunately the collaboration was stopped in september 2017 and the existence of the company was no longer sustainable.



Coolio

• Belgium
• Advertising Services
• 1 - 100 Employee

• Chief Commercial Officer & Founder

  • Sep 2014 - Mar 2016

  Antwerp Area, Belgium 5 years after founding Coolio International I handed over the function of CEOand have taken the new position of Chief Commercial Officer in the company to even focus more on the visionary growth of the company. Coolio has grown significantly over the past several years. From a small newcomer in the POP and cooling industry to a globally (52 countries) adopted leader in the now recognized segment of “short-term promotional cooling”. Today I have a renewed focus on the commercial… Show more 5 years after founding Coolio International I handed over the function of CEOand have taken the new position of Chief Commercial Officer in the company to even focus more on the visionary growth of the company. Coolio has grown significantly over the past several years. From a small newcomer in the POP and cooling industry to a globally (52 countries) adopted leader in the now recognized segment of “short-term promotional cooling”. Today I have a renewed focus on the commercial strategy and objectives of the company with the aim to boost further business growth and market share. With the entire team, distributors, suppliers and other stakeholders we have set the goal to achieve our short- and long-term objectives and this with the same dynamic, innovative, energetic,… and “Coolio” spirit.

• Managing Director

  • Jul 2009 - Sep 2014

  Antwerp Area, Belgium I am currently developing new markets for the sales and marketing of Coolio™, a small refrigerated promotional tool. This unique tool can be used by FMCG-companies and Retailers to promote chilled products in-store for: - new product launches - cross-merchandising - creating brand-awareness - sampling or product-presentations - ... The commercialisation of Coolio is being rolled-out world-wide via a licensed distributor network of specialised in-store communication companies.

• Business Development Manager

  • Apr 2008 - Sep 2009

  Antwerp Area, Belgium The start-up of a complete new business-model for the roll-out of a new promotional cooler. The scope is the set-up of a world-wide license-network for the sales of Coolio-cooler to FMCG-companies and retailers and a production network for the manufacturing of the cardboard Freshboard display-units.



Popai Benelux

• Board-Member POPAI-Benelux

  • May 2005 - Feb 2012



Print & Display

• Belgium
• Printing Services
• 1 - 100 Employee

• Sales & Marketing Director

  • Apr 2007 - Sep 2009

  Defining a new marketing and sales approach after the integration of the two Digital Printing Companies, GSI and MAT.

• New Bizz Manager & Marketing Manager

  • May 2005 - Mar 2007

  The set-up of a separate task-force for the development of a new client portfolio. The main profile for the target group were FMCG companies with large product-portfolios and the major agencies with large food accounts. A new Corporate Identity and website was developed to support this new way of working.

• Manager Display Department

  • Aug 2002 - Apr 2005

  Setting-up a business-unit for the development and manufacturing of cardboard and semi-permanent displays (POP-material). The structuring of information in combination with a new workflow, new design technology and new investment resulted in a explosive growth of the POP-business at PND.



Shopsticks

• Managing Partner

  • Apr 2001 - Jul 2002

  The start-up of a retail-retail research and development consultancy. Our aim was to help small retailers and Advertising companies with no trade-marketing or in-store expertise to develop their retail strategy. This was a fantastic experience because of the two people who joined me on this business-trip: Filip Eeckhout and Esthel Vandermeulen. Two great people and both very professional. I had the possibility to pioneer in a complete new environment, retail. Although we were very… Show more The start-up of a retail-retail research and development consultancy. Our aim was to help small retailers and Advertising companies with no trade-marketing or in-store expertise to develop their retail strategy. This was a fantastic experience because of the two people who joined me on this business-trip: Filip Eeckhout and Esthel Vandermeulen. Two great people and both very professional. I had the possibility to pioneer in a complete new environment, retail. Although we were very enthusiastic and our clients all loved our approach, we were to early with this concept! Who knows, perhaps now would be a perfect timing to try again :-) Show less



RISC

• Managing Partner

  • 1993 - 2001