Frank Long
Sr. Manager, Content & Communications at Rapid Legal, Inc.- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
-
English Native or bilingual proficiency
-
Spanish Professional working proficiency
Topline Score
Bio
Credentials
-
Content Marketing
HubSpot AcademyJul, 2021- Nov, 2024 -
HubSpot Marketing Software
HubSpot AcademyNov, 2021- Nov, 2024
Experience
-
Rapid Legal, Inc.
-
Legal Services
-
1 - 100 Employee
-
Sr. Manager, Content & Communications
-
Jan 2023 - Present
Lead a small, all-remote content and communications team for an SaaS organization serving the legal sector with an emphasis on legal technology.Manage B2B communications for product launches and integrations, inbound email campaigns, print and digital advertising. Develop strategy for blog content and social media. Write high-visibility guides and eBooks to strengthen SEO as well as inform and educate customers.Recruit, onboard, and direct new hires for content creation, design, and marketing support. Show less
-
-
Content Marketing Manager
-
Jul 2021 - Dec 2022
Remote manager for B2B inbound marketing content initiatives focused on lead generation for a litigation support service provider in the software as a service (SaaS) space. Specializes in the hub-and-spoke content marketing model of pillar pages, content clusters, and strategic internal/external links.• Create, manage, and own content calendar for Rapid Legal’s blog, newsletters, court announcements, and social media channels.• Manage inbound email marketing program; content creation, art direction, scheduling.• Write and edit content for pillar pages, sub-topics, email, and social engagement.• Collaborate with SEO manager to optimize content for Google Ads, including AB tests.• Create and own email and newsletter calendar.• Inform legal professionals about court announcements including mandatory and/or permissive electronic filing deadlines, changes in electronic document requirements, and company acceptance as an EFSP in designated Superior Courts throughout California.• Manage trade show presence for Rapid Legal and its technology subsidiary, LegalConnect.• Manage content developed by attorney subject matter experts (SME) and freelance writers.• Build a library of downloadable guides and informational assets for legal professionals.• Extensive use of HubSpot email builder and HubSpot email analytics.• HubSpot Content Marketing Certification.• HubSpot Marketing Software Certification. Show less
-
-
-
MEDQOR
-
Los Angeles / Orange County / Telecommute
-
Digital Content Manager | Editorial Director - Rehab Management, Physical Therapy Products
-
May 2011 - Jul 2021
Versatile media and communications leader with 9 years of experience directing remote teams. Currently direct multimedia editorial operations for two healthcare trade publications. Manage the creation, workflow, and scheduling for print and online content. Close collaboration with sales staff to identify and provide content-based selling opportunities. Manage remote editors and art staff in a deadline-driven environment. CONTENT MARKETING Produce monthly Clinicient Podcast, an online content marketing property sponsored by software manufacturer, Clinicient. Features short-form Q&A interviews with physical therapy clinic owners. Content strategy demonstrates how management best practices and manufacturer's product work together to create value for the practice. Produce similar content marketing podcasts for software manufacturers Cedaron, Net Health, and BMS Practice Solutions. Build podcast landing pages and manage assets in Wordpress. Social media management using Hootsuite, HubSpot, and Buffer. Show less
-
-
-
Belmont Business Media
-
United States
-
Book and Periodical Publishing
-
1 - 100 Employee
-
Group Editor
-
Oct 2008 - May 2011
Group editor for oral health care publications, Dimensions of Dental Hygiene (peer-reviewed journal) and Mentor (dental product sales publication). Created and edited original content for online and print. Developed look and feel of 2010/2011 media kit, and monthly issue promo. Created marketing materials for clinical podcast series, AudioConnect, and also for the Pro Boutique retail apparel and accessory website.Helped develop the Sunstar E-Brief content marketing newsletter, and authored the Sunstar Spotlight in each issue of Dimensions of Dental Hygiene. The Sunstar Spotlight is a print property that wraps dental office best practices content around dental product sales messaging. Show less
-
-
Content Marketing Specialist
-
Oct 2008 - May 2011
SUNSTAR E-BRIEFWorked remotely for 9 years with an out-of-state marketing manager to create content for a branded monthly newsletter sponsored by dental product manufacturer Sunstar Americas Inc. Conducted research and personal interviews with dental hygienists and dentists. Content provided a channel for product marketing messages. Deployed monthly to 80,000 dental clinicians.
-
-
-
Ascend Media
-
United States
-
Book and Periodical Publishing
-
1 - 100 Employee
-
Marketing and Trade Show Coordinator
-
Apr 2008 - Oct 2009
Created print and online marketing support for sales and editorial staff. Collaborated with onsite and remote team of U.S.-based sales professionals to coordinate trade show booth materials and logistics for healthcare B2B events. Worked closely with remote and onsite sales staff to develop email marketing content and online advertising.
-
-
Associate Editor
-
Feb 2007 - Apr 2008
Worked in a Los Angeles office and coordinated editorial tasks with remote, Minnesota-based chief editor of the peer-reviewed journal, Hearing Review. Edited and created content for healthcare B2B publications Rehab Management, Hearing Review and Hearing Products Report. Introduced podcast production to Allied Media, and taught other editors how to use audio editing software to produce podcasts for healthcare professionals.
-
-
Education
-
2017 - 2018
Purdue University - The Graduate School
Master of Science, Communication -
California State University-Dominguez Hills
Bachelor of Arts (BA), Communications and Marketing
Community
