Frank Elder

Director of Marketing and Industrial Development at Houff Corporation
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Contact Information
us****@****om
(386) 825-5501
Location
Roanoke, Virginia, United States, US
Skills

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Credentials

  • Learning Salesforce
    LinkedIn
    Feb, 2019
    - Nov, 2024
  • DMAIC Greenbelt Six Sigma Training
    DMAIC
    Apr, 2007
    - Nov, 2024

Experience

  • Houff Corporation
    • United States
    • Truck Transportation
    • 1 - 100 Employee
    • Director of Marketing and Industrial Development
      • Aug 2019 - Present

      Generate business growth for Houff Corporation's transportation and 3PL sectors encompassing rail transload, trucking and warehouse services. Advance commercial growth initiatives for Shenandoah Valley Railroad, connecting with CSXT and Norfolk Southern. Generate business growth for Houff Corporation's transportation and 3PL sectors encompassing rail transload, trucking and warehouse services. Advance commercial growth initiatives for Shenandoah Valley Railroad, connecting with CSXT and Norfolk Southern.

  • Norfolk Southern Railroad
    • Truck Transportation
    • 700 & Above Employee
    • Manager Short Line Marketing
      • Mar 2012 - Mar 2019

      Grew revenue by $95 Million through partnerships with energy, trucking and short line railroad firms. Led new productivity initiatives with short line railroads to extend market reach and reduce operating costs. Developed new export service package that increased Department of Defense revenue by $1.3 Million. Managed short line implementation of a cumulative Norfolk Southern $1.8 Billion capital spend to align with federal Positive Train Control (PTC) mandate. Analyzed short line metrics to enhance partnerships with regional railroads and optimize market participation.

  • Norfolk Southern
    • Rail Transportation
    • 700 & Above Employee
    • Market Manager Shale
      • Jan 2009 - Feb 2012

      Implemented business development strategy with market competitive pricing package to generate $150 million annual new shale energy business. Developed partnerships with regional truck firms, shippers and receivers to establish a transload terminal network serving sand mines and natural gas drilling rigs. Justified capital expenditures to create a shale rail car fleet by purchasing 100 cars and refurbishing 1,100 cars.

    • Product Manager Metals & Construction
      • Jan 2003 - Dec 2008

      Grew volume, revenue and profitability for Nofolk Southern in its roofing, minerals and building product markets. Established and maintained close customer contacts with U.S. Silica, Covia Holdings, GAF, CertainTeed, Owens Corning and Owens Illinois. Developed competitive pricing and service packages to secure large-volume industrial sand shipments to Northeast glass manufacturers.By offering truck-competitive pricing and excellent customer service, increased brick shipments that generated $23 Million annual revenue. The increased volumes resulted in reduced per unit costs and improved profitability.

Education

  • University of Virginia
    Bachelor’s Degree, History, Economics, Business
    1979 - 1983
  • McIntire Business Institute at the University of Virginia
    Finance, Marketing, Accounting, Managment
    -

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