Experience

NBCLX

• Director of Brand Marketing

  • 2020 - Present

  New York City Metropolitan Area Recruited to develop brand strategy and build out the brand marketing team for a new NBC news platform, LX News. Created a look, feel, voice, and attitude for the brand that defines LX News on all platforms. Member of the LX News executive team that sets the vision and direction for the entire organization. • In addition to brand development, oversee content and programming strategy that fosters a holistic approach to audience engagement and added value for partners. • Developing… Show more Recruited to develop brand strategy and build out the brand marketing team for a new NBC news platform, LX News. Created a look, feel, voice, and attitude for the brand that defines LX News on all platforms. Member of the LX News executive team that sets the vision and direction for the entire organization. • In addition to brand development, oversee content and programming strategy that fosters a holistic approach to audience engagement and added value for partners. • Developing and executing a data-based marketing strategy that leverages OTT, CTV, and streaming platforms to target 18-35 adults resulting in exponential grow with this hard to reach, key demo. • Oversee live event / tentpole strategy and create must-see programming that increases viewing and drives engagement on TV, social, and digital. • Develop and produce all brand creative assets for all platforms including logos, style guides, copy, on-air and off-air graphics, news graphics, show opens, webpage design, and user interface on OTT, CTV, and streaming platforms. Show less



GZERO Media

• United States
• Media Production
• 1 - 100 Employee

• Head of Digital and Brand Strategy

  • 2018 - 2019

  Greater New York City Area A Eurasia Group Company Recruited to lead brand creative and marketing strategy across digital platforms, social media, live events, partner promotions and other media touch points for multimedia startup featuring political commentator, Ian Bremmer. ✔ Rebranded, relaunched and manage GZERO Media O&O website which increased unique visitors +1000%. Executed creative across O&O, Twitter, Facebook, LinkedIn, YouTube, and Instagram, with Facebook posts garnering 2M+ video views and… Show more A Eurasia Group Company Recruited to lead brand creative and marketing strategy across digital platforms, social media, live events, partner promotions and other media touch points for multimedia startup featuring political commentator, Ian Bremmer. ✔ Rebranded, relaunched and manage GZERO Media O&O website which increased unique visitors +1000%. Executed creative across O&O, Twitter, Facebook, LinkedIn, YouTube, and Instagram, with Facebook posts garnering 2M+ video views and Twitter posts 1M+. ✔Oversee all marketing collateral, RFPs, client presentations, and audience research ✔Initiated third-party content partnerships that expanded brand's reach and scope. Show less



WE tv (AMC Networks)

• United States
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Vice President, Brand Strategy and Marketing

  • 2016 - 2017

  Greater New York City Area Provided branding, creative and media strategy, marketplace positioning, audience targeting, media planning, and tent pole execution for show premieres, new season launches, and weekly stunts garnering the largest ratings and audience engagement in WEtv history. Led creative team of 15+ and managed $12M budget. ✔ “Mama June- From Not To Hot” media campaign: generating 4M+ views on premiere weekend, the highest in WE tv history with +50% representing new viewers to network. Through… Show more Provided branding, creative and media strategy, marketplace positioning, audience targeting, media planning, and tent pole execution for show premieres, new season launches, and weekly stunts garnering the largest ratings and audience engagement in WEtv history. Led creative team of 15+ and managed $12M budget. ✔ “Mama June- From Not To Hot” media campaign: generating 4M+ views on premiere weekend, the highest in WE tv history with +50% representing new viewers to network. Through advanced segment targeting, addressable and optimized linear, digital, social, OHH, print, radio, and live events to drive awareness and engagement among the appropriate demographics. ✔Managed long-term marketing and events calendar and established companywide content priorities and strategy including tent pole events, show premieres, new season launches, and weekly stunts. ✔Oversaw all client presentations, advertising sales collateral, and internal advertising sales presentations. Show less



Newsday Media Group / Cablevision Media Sales

• Group Vice President, Brand Strategy and Marketing

  • 2010 - 2016

  Melville, NY Spearheaded new digital-first brand philosophy and led creative development, GTM planning, media buying, advertising support, and research for B2C & B2B marketing initiatives. Managed team of 25+ and $14M budget. ✔ NEWSDAY: Crafted national and local 360/multiplatform advertising, marketing and social media campaigns across print, broadcast, digital and live events. Grew online subscribers and registered users from 0 to 150,000+ ✔ CABLEVISION: Pioneered the monetization of… Show more Spearheaded new digital-first brand philosophy and led creative development, GTM planning, media buying, advertising support, and research for B2C & B2B marketing initiatives. Managed team of 25+ and $14M budget. ✔ NEWSDAY: Crafted national and local 360/multiplatform advertising, marketing and social media campaigns across print, broadcast, digital and live events. Grew online subscribers and registered users from 0 to 150,000+ ✔ CABLEVISION: Pioneered the monetization of Cablevision's data gathering and analytical capabilities; collaborated with CRO and Advertising Sales on tech-driven GTM campaigns for new product launches and franchises including addressable advertising, optimized linear, IP targeting, behavior targeting, programatic buying platforms and apps. Show less



Nickelodeon

• United States
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Vice President, Brand Creative, Marketing and Public Affairs

  • 2000 - 2010

  Greater New York City Area Built first Creative Services division. Led B2C and B2B on-air / off-air / digital brand strategy and creative development, executing ~200 projects annually, including client campaigns, partner promotions, public service initiatives, print/out-of-home marketing, ad sales, affiliate support and live events. Directed creative team of 30+ with five direct reports and managed $11M budget. ✔ Established Nickelodeon’s on-air and off-air look and brand identity. Built brand-centric communities… Show more Built first Creative Services division. Led B2C and B2B on-air / off-air / digital brand strategy and creative development, executing ~200 projects annually, including client campaigns, partner promotions, public service initiatives, print/out-of-home marketing, ad sales, affiliate support and live events. Directed creative team of 30+ with five direct reports and managed $11M budget. ✔ Established Nickelodeon’s on-air and off-air look and brand identity. Built brand-centric communities by pioneering social media, viral You Tube videos, texting, user-generated content (UGC), multiplayer online gaming, and other innovative Nickelodeon firsts. Created short form content that increased viewer retention +20% and drove cross platform engagement. ✔Oversaw all advertising sales support and brand strategy for client proposals, tent pole events, and sales initiatives. Created, produced, and executed live client events including Road Shows and Nickelodeon’s Annual Upfront. ✔ Drove new lines of businesses and franchises such as The Nick Hotel, The Nick Cruise Ship, Nickelodeon Paint Collection (Home Depot), and Dora the Explorer Live Tour.

• Executive Producer, Nick at Nite On-Air Promotions

  • 1998 - 2000

  Greater New York City Area Led and implemented brand strategy and on-air promotion, including short-form programming, series launches, day-part packaging, viewer retention stunts, tune-in, and episodic promotion, special events, network IDs, and brand image production.