Frank Cerna

Marketing Director at Next Generation Builders Inc.
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Contact Information
us****@****om
(386) 825-5501
Location
Los Angeles, US

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Experience

    • United States
    • Construction
    • 1 - 100 Employee
    • Marketing Director
      • Sep 2020 - Present

      Los Angeles County, California, United States I'm responsible for developing and implementing marketing strategies to promote the firm's architectural services and projects. I work closely with the design team to create compelling content and campaigns that showcase our work and expertise. I also manage relationships with media contacts and industry influencers to increase visibility and brand awareness. I lead the development and execution of all marketing strategies. I work closely with the design team to create visually… Show more I'm responsible for developing and implementing marketing strategies to promote the firm's architectural services and projects. I work closely with the design team to create compelling content and campaigns that showcase our work and expertise. I also manage relationships with media contacts and industry influencers to increase visibility and brand awareness. I lead the development and execution of all marketing strategies. I work closely with the design team to create visually compelling marketing materials, including brochures, case studies, and presentations. I also manage relationships with the media and industry influencers to increase the firm's visibility. In addition, I also work on creating thought leadership content and managing social media and website development. Show less

    • Market Development Manager
      • Sep 2020 - Jul 2021

      Los Angeles County, California, United States I am a Market Development Manager for Vengreso. I am responsible for expanding Vengreso's vision in the West by helping clients and their sales teams create more sales conversations by leveraging modern sales prospecting techniques. Vengreso is the world's largest Modern Sales Transformation company, servicing clients from small business professionals to global enterprises. Collectively we've educated over 140K professionals, allowing sellers to prospect better and smarter, while at the… Show more I am a Market Development Manager for Vengreso. I am responsible for expanding Vengreso's vision in the West by helping clients and their sales teams create more sales conversations by leveraging modern sales prospecting techniques. Vengreso is the world's largest Modern Sales Transformation company, servicing clients from small business professionals to global enterprises. Collectively we've educated over 140K professionals, allowing sellers to prospect better and smarter, while at the same time creating more sales meetings. In the past, sales leaders would tell their sellers to "connect on LinkedIn" or "send a video" to their prospect. Sound familiar? When was the last time you gave a new seller with no cold-calling experience phone and said, "go make cold-calls" without the proper skills training? We'd never put a seller on the phone without providing them the proper phone skills training like the 30-second phone pitch, the proper phone voice, how to overcome objections, etc. Why then, do we believe sellers can be effective and produce results when leveraging a new prospecting medium (LinkedIn, video or text) without the proper skills training? Enter Vengreso. We provide modern sales skills training to fill that gap. Our four founders not only are social media, marketing, and sales influencers, but they have also walked a mile in your shoes. In fact, our CEO Mario Martinez Jr. was invited to speak at LinkedIn's Annual Users Conference. He presented (as a former VP of Sales) on how his sales organization achieved: 1️⃣ 100% rep adoption of LinkedIn Sales Navigator and a Video Sales Acceleration platform and 2️⃣ 100% of the reps added at least one sales opportunity to the pipeline This is why some of the world's largest telecommunications providers, insurance carriers, B2B professional services companies, and thousands of individuals turn to us to help them create more sales conversations. Review our client testimonials below and learn how we can help.

    • Account Executive The Americas
      • Mar 2020 - Sep 2020

      Los Angeles, California, United States I am an Account Executive for Vengreso. I am responsible for helping clients and their sales teams create more sales conversations by leveraging modern sales prospecting techniques. Vengreso is the world's largest Modern Sales Transformation company, servicing clients from small business professionals to global enterprises. Collectively we've educated over 140K professionals, allowing sellers to prospect better and smarter, while at the same time creating more sales meetings. In… Show more I am an Account Executive for Vengreso. I am responsible for helping clients and their sales teams create more sales conversations by leveraging modern sales prospecting techniques. Vengreso is the world's largest Modern Sales Transformation company, servicing clients from small business professionals to global enterprises. Collectively we've educated over 140K professionals, allowing sellers to prospect better and smarter, while at the same time creating more sales meetings. In the past, sales leaders would tell their sellers to "connect on LinkedIn" or "send a video" to their prospect. Sound familiar? When was the last time you gave a new seller with no cold-calling experience phone and said, "go make cold-calls" without the proper skills training? We'd never put a seller on the phone without providing them the proper phone skills training like the 30-second phone pitch, the proper phone voice, how to overcome objections, etc. Why then, do we believe sellers can be effective and produce results when leveraging a new prospecting medium (LinkedIn, video or text) without the proper skills training? Enter Vengreso. We provide the modern sales skills training to fill that gap. Our four founders not only are social media, marketing and sales influencers, but they have also walked a mile in your shoes. In fact, our CEO Mario Martinez Jr. was invited to speak at LinkedIn's Annual Users conference. He presented (as a former VP of Sales) on how his sales organization achieved: 1️⃣ 100% rep adoption of LinkedIn Sales Navigator and a Video Sales Acceleration platform and 2️⃣ 100% of the reps added at least one sales opportunity to the pipeline This is why some of the world's largest telecommunications providers, insurance carriers, B2B professional services companies, and thousands of individuals turn to us to help them create more sales conversations. Review our client testimonials below and learn how we can help you.

    • United States
    • Outsourcing and Offshoring Consulting
    • 100 - 200 Employee
    • Site Manager
      • Oct 2019 - Feb 2020

      Bogotá D.C. Area, Colombia

    • Operations Manager
      • May 2019 - Oct 2019

      Bogotá D.C. Area, Colombia

    • Higher Education
    • 1 - 100 Employee
    • Senior Sales Supervisor
      • Sep 2018 - Aug 2019

      Bogotá, Bogotá D.C. Department, Colombia

    • E-Learning Providers
    • 700 & Above Employee
    • Senior Sales Team Leader
      • Nov 2016 - Oct 2018

      Bogotá D.C. Area, Colombia Accomplishments: Overachieve the monthly sales goal two years in a row.

    • Sales Manager CC / Sales Contact Center Manager
      • Dec 2014 - Nov 2015

      Bogotá, Bogotá D.C. Department, Colombia Determines call center operational strategies by conducting needs assessments, performance reviews, capacity planning, and cost/benefit analyses; identifying and evaluating state-of-the-art technologies; defining user requirements; establishing technical specifications, and production, productivity, quality, and customer-service standards; contributing information and analysis to organizational strategic plans and reviews. Maintains and improves call center operations by monitoring… Show more Determines call center operational strategies by conducting needs assessments, performance reviews, capacity planning, and cost/benefit analyses; identifying and evaluating state-of-the-art technologies; defining user requirements; establishing technical specifications, and production, productivity, quality, and customer-service standards; contributing information and analysis to organizational strategic plans and reviews. Maintains and improves call center operations by monitoring system performance; identifying and resolving problems; preparing and completing action plans; completing system audits and analyses; managing system and process improvement and quality assurance targets Accomplishes call center human resource objectives by recruiting, selecting, orienting, training, assigning, coaching, counseling, and disciplining employees; administering scheduling systems; communicating job expectations; planning, monitoring, appraising, and reviewing job contributions; planning and reviewing compensation actions; enforcing policies and procedures. Prepares call center performance reports by collecting, analyzing, and summarizing data and trends Skils: Customer Focus, Customer Service, Verbal Communication, Informing Others, Process Improvement, Problem Solving, People Skills, Teamwork, People Management, Managing Processes, Emphasizing Excellence Show less

    • QA Manager /Sales Coach
      • Jul 2014 - Dec 2014

      Bogotá, Bogotá D.C. Department, Colombia Participates in design of call monitoring formats and quality standards. Performs call monitoring and provides trend data to site management team. Uses quality monitoring data management system to compile and track performance at team and individual level. Participates in customer and client listening programs to identify customer needs and expectations. Achieves quality assurance operational objectives by contributing information and analysis to strategic plans and… Show more Participates in design of call monitoring formats and quality standards. Performs call monitoring and provides trend data to site management team. Uses quality monitoring data management system to compile and track performance at team and individual level. Participates in customer and client listening programs to identify customer needs and expectations. Achieves quality assurance operational objectives by contributing information and analysis to strategic plans and reviews; preparing and completing action plans; implementing production, productivity, quality, and customer-service standards; identifying and resolving problems; completing audits; determining system improvements; implementing change. Enhances department and organization reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments. Updates job knowledge by studying trends in and developments in quality management; participating in calibrations; analysing data ; maintaining personal networks; participating in professional organizations. Show less

    • Sales Manager - Microsoft LATAM
      • Oct 2013 - Jul 2014

      Bogotá, Bogotá D.C. Department, Colombia Leadership Manages Customer Service Contact center operation Provides feedback & coaching to Team Lead Power to impact and influence – ability to gain support from others to achieve the desired outcome Sales Campaigns The sales manager is the highest sales role in the vendor organization and will be accountable for all sales performance across the different profiles. The sales manager should be the selling specialist, driving and enabling the different sales… Show more Leadership Manages Customer Service Contact center operation Provides feedback & coaching to Team Lead Power to impact and influence – ability to gain support from others to achieve the desired outcome Sales Campaigns The sales manager is the highest sales role in the vendor organization and will be accountable for all sales performance across the different profiles. The sales manager should be the selling specialist, driving and enabling the different sales cycles per product/services offered. People Management Motivates Customer Service Professionals Provides Improvements Action Plans and reports Identifies strengths and weakness to help operational and professional development Change Management Ability to effectively adapt and encourage employees to support changes Set goals and expectations Assures compliance of metrics & procedures Contingency Plan Implementation and Activation Monitors call peaks vs. Customer Service Professional availability. Present monthly operational reports Strong Communication Skills Communicates policies & procedures to team leaders to ensure performance results. Cross group Collaboration Partnering with individuals or organizations to increase the satisfaction of our customers to benefit the operations. Results Oriented Strategic thinking abilities. Focus on the results and goals to achieve with end customers. Show less

    • Australia
    • Telecommunications
    • 200 - 300 Employee
    • Learning Specialist
      • Feb 2013 - Oct 2013

      Bogotá, Bogotá D.C. Department, Colombia Trainer expert on the campaigns metrics, systems and overall. Customer service trainers for call centers are responsible for ensuring their company provides the highest possible quality of customer service for employees. Designing competency tests, teaching phone communication skills, and reporting results to superiors.

    • Information Services
    • 1 - 100 Employee
    • Team Manager
      • Apr 2012 - Jan 2013

      Bogotá, Bogotá D.C. Department, Colombia Managing Sales Teams, coaching behaviors, monitoring team member’s calls and metrics. Coaching agents on developing customer service skills, sales persuasion techniques. Review reports and develop Action Plans for each agent Monitor calls remote & live to find behaviors and follow up on prior coaching’s.

    • United States
    • Real Estate
    • 1 - 100 Employee
    • Business Developer
      • Mar 2009 - Mar 2011

      Los Angeles County, California, United States Providing guidance and assisting sellers and buyers in marketing and purchasing property for the right price under the best terms Determining clients’ needs and financials abilities to propose solutions that suit them Performing comparative market analysis to estimate properties’ value Cooperate with appraisers, escrow companies, lenders and home inspectors

    • United States
    • Banking
    • 500 - 600 Employee
    • IT Support Specialist
      • Sep 2008 - Jan 2010

      Culver City, California

    • Teller Customer Service
      • Oct 2005 - Sep 2008

      Santa Monica, California

Education

  • University of Illinois Urbana-Champaign
    Digital Marketing Specialization, Marketing
    2022 - 2023
  • University of London
    Marketing, Business and Marketing Strategies Specialization
    2023 - 2023
  • West Los Angeles College
    Associate's degree, Computer Engineering
    2004 - 2008
  • James Monroe High School
    High School Diploma
    2001 - 2004

Community

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