Experience

HIMSS Media

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Vice President, Sales and Sales Operations

  • Jul 2019 - Present

  I am managing a team of experienced integrated media sales executives supporting the largest mission-based healthcare technology association on the globe. Responsible for our Digital, Demand Generation, Virtual Events, Face to Face Events, Custom Content, Research, Account-Based Marketing (ABM), and additional Marketing Solutions products. I am managing a team of experienced integrated media sales executives supporting the largest mission-based healthcare technology association on the globe. Responsible for our Digital, Demand Generation, Virtual Events, Face to Face Events, Custom Content, Research, Account-Based Marketing (ABM), and additional Marketing Solutions products.



Ziff Davis

• United States
• Software Development
• 500 - 600 Employee

• Vice President, Sales (Ziff Davis Tech & Mashable)

  • May 2012 - Dec 2018

  As VP, I built and directed regional sales & sales support teams across the country to achieve revenue and profit goals. I also developed and executed the organizational vision and objectives to form a high-impact, high performing division of Ziff Davis. Created and implemented short- and long-term strategic growth plans, and delivered reporting to the executive leadership team. Next, I drove digital ad revenue and collaborated with critical stakeholders in editorial, data, research, branded content, marketing, and ad operations. Finally, I was responsible for multiple products, including Digital Display, Programmatic, Commerce, Data, Custom Content, Lead Generation, Social, and Events. • Assisted in transforming the organization from a $58M privately held publisher into a $538M+ subsidiary of a JCOM, a publicly traded company. • Participated in more than 14 company acquisitions, including IGN, Ookla, Mashable, Everyday Health, Salesify, eMedia, NetShelter.com, and BlackFriday.com and integrating the value propositions of these acquisitions into conversations with clients to cross-sell $3M+ annually for other ZD divisions. • Revamped the Tech media division from a $12M banner business to a multi-platform media division, generating $34M+ in revenues. • Drove long-term revenue growth by leading strategic initiatives to sell custom digital display sponsorship, programmatic advertising, commerce performance campaigns, social awareness programs, custom content, data, lead generation, and licensing for 100+ Ziff Davis Tech sites, such as PCMag.com and Mashable. • Introduced process improvements and technology enhancements to increase efficiency. • Structured, negotiating, and closing complex and sophisticated deals involving top-level decision makers within client and agency organizations. • Generated business from clients, including Consumer Electronics, Tech, Auto, Lifestyle, Financial, Gaming, and Entertainment. Show less



Ziff Davis Enterprise

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Vice President, Sales

  • Apr 2004 - Feb 2012

  In this role, I directed integrated sales team and operations across the entire advertising portfolio including digital display, lead generation, webcasts, F2F events, podcasts, email marketing, and data, while overseeing a $24M budget. • Spearheaded the sales launch of the all-digital strategy to facilitate exit from print and industry- first all tablet/mobile strategy. • Successfully built high-achieving teams by recruiting, training, and developing well-qualified Professionals. This included sales directors, account executives, and advertising coordinators. • Boosted the renewal rates on large integrated programs 50% by collaborating with Marketing, Product Operations, and Client Services teams. • Successfully held leadership positions within the organization with consistent and progressive growth: Vice President, Global Accounts, Executive Director, Global Accounts, Sales Director, Key Accounts, and Northeast Regional Sales Manager. Show less



24/7 Media Inc.

• United States
• Advertising Services
• 100 - 200 Employee

• Account Sales Manager

  • Apr 2003 - Apr 2004

  As Manager, I promoted and sold a suite of integrated internet marketing products, including portfolio and network online advertising, email marketing, search engine optimization, and online promotions products. I also represented multiple websites, including Investors.com, Business.com, AT&T Business, Earthlink, Golf Digest, NHL.com, Women’s Forum, Emedicine, and Yellow Pages. • Cultivated, strengthened, and maintained relationships with agencies and clients, including Salomon Smith Barney, Intel, IBM, American Express, Procter & Gamble, Cingular, Dish Network, and AstraZeneca. • Generating $750K worth of net new business within eight months. Show less



Vivendi Universal Interactive

• Senior Account Director

  • Aug 2001 - Apr 2003

  With this organization, I managed Northeast/New England interactive advertising agencies and clients of consumer, CPG, and pharmaceutical companies, including Kraft, Hershey Foods, Pfizer, AstraZeneca, Verizon, Qwest, Lancôme, Calvin Klein, and Clairol. Next, I planned, designed, and executed cross-media programs over multiple Vivendi Universal properties. • Created innovative marketing and advertainment solutions in-custom games, television game shows, sweepstakes promotions, original sponsorships, and online surveys. • Trained and supervised a team of account executives and ad operations managers. Show less



Forbes

• Financial Services
• 1 - 100 Employee

• Sales Manager

  • Jan 2000 - Jul 2001

  At Forbes.com, I handled leading NYC-based interactive advertising agencies and major corporate clients, such as IBM, AT&T, SAP, Accenture, KPMG, Merrill Lynch, Citibank, CFSB, Reuters, Ameritrade, Sony, Christie's, Spencer Stuart, Ford, and General Motors. Additionally, I developed new selling opportunities and sponsorships, negotiated top-level site partnerships with significant accounts, and created vertical pricing models for select industry categories. At Forbes.com, I handled leading NYC-based interactive advertising agencies and major corporate clients, such as IBM, AT&T, SAP, Accenture, KPMG, Merrill Lynch, Citibank, CFSB, Reuters, Ameritrade, Sony, Christie's, Spencer Stuart, Ford, and General Motors. Additionally, I developed new selling opportunities and sponsorships, negotiated top-level site partnerships with significant accounts, and created vertical pricing models for select industry categories.



Ziff-Davis Publishing

• Book and Periodical Publishing
• 1 - 100 Employee

• Area Manager, Print & Online Media Sales

  • May 1994 - Jan 2000

  Spanning several positions at Ziff-Davis Publishing I managed Computer Shopper's largest digital and print advertisers/agencies on the east and west coasts which included Dell, Compaq, Gateway, IBM, CompUSA, AOL, Toshiba, Epson, Western Digital, and Viewsonic. Spanning several positions at Ziff-Davis Publishing I managed Computer Shopper's largest digital and print advertisers/agencies on the east and west coasts which included Dell, Compaq, Gateway, IBM, CompUSA, AOL, Toshiba, Epson, Western Digital, and Viewsonic.