Experience

Admiral Energy

• United States
• Urban Transit Services
• 1 - 100 Employee

• COO Middle East, Africa, CIS and India

  • May 2022 - Present



Seez

• United Arab Emirates
• Technology, Information and Internet
• 1 - 100 Employee

• Head of International Business

  • Mar 2020 - Apr 2022



Emirates Motor Company

• United Arab Emirates
• Motor Vehicle Manufacturing
• 100 - 200 Employee

• CEO

  • May 2018 - Mar 2020



ALFAHIM

• United Arab Emirates
• Retail
• 400 - 500 Employee

• CEO Automotive

  • Jun 2014 - Mar 2020

  ALFAHIM is one of the UAE’s most successful family businesses. Based in Abu Dhabi, the Group has played an intrinsic role in the development of the country’s progressive economy, and continues to harness its assets to deliver on a clearly defined mission: To remain a leading sustainable group of companies providing prosperity for future generations across multiple industries. Our Automotive sector represents major global brands like Mercedes-Benz, Jeep, Fiat and Michelin in the Emirate of Abu Dhabi, as well as Bosch and several of its sub-brands in the entire UAE. In addition, the automotive leasing business unit was recently re-established. Directly reporting to the Chairman & the Board, I am responsible for 6 business units with an overall headcount of over 1000 employees and an annual multi-billion AED turnover. Key Achievements • Record sales in 2014 and 2015 • Daimler Middle East recognized EMC Passenger Cars with the following awards: “best customer journey 2015”; “best growth in AMG sales 2015”; “best sales growth in 2015” as well as “best ever sales results in 2015” • Five consecutive years of EMC being the #1 market in CSI for Mercedes-Benz Cars in the GCC from 2013-2017 • Won “Bosch Compliance Recognition Award” in 2016 for the development and implementation of compliance programs within CM&E • Recognized by Daimler Commercial Vehicle Middle East as the “General Distributor of the Year” 2017 in the Middle East Show less



Mercedes-Benz Österreich GmbH

• Salzburg, Austria

• Director of Sales and Marketing

  • Sep 2013 - May 2014

  Mercedes-Benz is a global automobile marque and a division of the German company Daimler AG. The brand is known for luxury vehicles, buses, coaches, and lorries. The headquarters is in Stuttgart, Baden-Württemberg. As Director of Sales & Marketing, my key responsibilities was re-designing the margin model for the Austrian dealer network liaising between Daimler AG and the Austrian MB Dealer Council and initiating a 2020 strategy for Mercedes-Benz in Austria. Mercedes-Benz is a global automobile marque and a division of the German company Daimler AG. The brand is known for luxury vehicles, buses, coaches, and lorries. The headquarters is in Stuttgart, Baden-Württemberg. As Director of Sales & Marketing, my key responsibilities was re-designing the margin model for the Austrian dealer network liaising between Daimler AG and the Austrian MB Dealer Council and initiating a 2020 strategy for Mercedes-Benz in Austria.



Daimler Middle East & Levant

• United Arab Emirates

• Director Sales & Marketing Mercedes-Benz Cars

  • Jan 2008 - Aug 2013

  Daimler Middle East & Levant (DMEL) was the Daimler regional office for the GCC-markets, the Levant region as well as Yemen and Pakistan. Key Achievements • Achieved record sales in 2008 and 2013 • Development of a complete new product strategy for passenger cars in 2008/2009 • Development and creation of the Regional AMG Performance Tour at Yas Marina Circuit • Implementation of a series of SUV-events which included the entire SUV line-up which soon became benchmark events for press, customers and GDs alike • Creation and development of a specific Used Car brand for Mercedes-Benz in the region, called “Proven Exclusivity • Development of the Mercedes-Benz 2020 Strategy for passenger cars for the Middle East region • Improved results for “great place to work” for my division Show less



DaimlerChrysler

• Germany

• Senior Manager Marketing & Communication

  • Aug 2001 - Dec 2007



Mercedes-Benz AG

• Germany
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Regional Sales Manager

  • Mar 1998 - Jul 2001



Daimler-Benz AG

• Germany

• Regional Sales Manager

  • Sep 1995 - Feb 1998



Mercedes-Benz USA

• United States
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Executive Assistant to President

  • Sep 1991 - Aug 1995