SEM Specialist

• Oct 2022 - Present

Media Manager

• Sep 2020 - Oct 2022

• Direct the development and implementation of media strategies and campaigns for all the accounts in the firm as the sole Media Manager where the goal is to target Chinese audience in New Zealand, Australia, and China. Some notable clients are global brands and others are homegrown New Zealand companies with offices established in Australia and New Zealand. • Interface with clients to identify needs, plan marketing budget, determine the scope of work, present the project progress, and prepare reports on marketing performance. • Identify and optimise media mix between Chinese channels (WeChat, Weibo, Little Red Book, Douyin, Baidu, AU/NZ Chinese Local Media, KOLs, e-commerce, livestreaming) and Western channels (Google, Facebook, Instagram, LinkedIn) according to the clients’ goal/s and budget. • Compare and negotiate rates, ad space, and airtime to optimise plans and budgets according to the best media mix. • Develop media suppliers and business collaboration partners to maximise return on investment and manage internal and external stakeholders to ensure delivery of service within standards. • Google Business Management - Take full charge of Agency 88’s Google Ads Business Services which include proposal development, Google Ads accounts set-up, campaigns implementation and optimisation, and performance reporting.

Customer Service Representative (Part-time)

• Oct 2018 - Feb 2021

• Delivered ultimate customer service, from offering loyalty programs, processing sales, merchandising to making great coffee. • Managed product inventory through daily demand planning. • Assisted in training 3 new employees to ensure that service quality is in accordance with the company standards. • Awarded 4 times as a “Star Employee of the Week”. • Delivered ultimate customer service, from offering loyalty programs, processing sales, merchandising to making great coffee. • Managed product inventory through daily demand planning. • Assisted in training 3 new employees to ensure that service quality is in accordance with the company standards. • Awarded 4 times as a “Star Employee of the Week”.

Marketing and Consulting Assistant

• Feb 2020 - Jun 2020

International Education Fund Ltd. (IEF) is a professional immigration and education consultancy institution with over 20 years of expertise in New Zealand. As the Marketing and Consulting Assistant in IEF, I am mainly responsible for the following: • Co-led 4 new marketing initiatives geared towards creating programs for new migrants through building pathways that can help them better integrate into New Zealand’s society. This is in line with IEF’s business of promoting New Zealand education, immigration, and settlement services. • Secured 2 new international business partners for IEF’s expansion to new markets (China, Australia, and South East Asia). These partnerships could potentially generate over 100 student clients and 5 immigration clients per year – equivalent to estimated annual revenue of over 340,000 NZD. • Conducted market research to craft marketing pitches to attract new customers, investors, and potential business partners. • Other responsibilities included but not limited to website upgrading, email marketing, and generating and maintaining social media content for Facebook, Linkedin, WeChat, and Weibo.

Marketing and Sales Executive

• Apr 2019 - Aug 2019

As a company committed to driving change in how people approach self-care and health in New Zealand and beyond, Artemis is a New Zealand-grown health and wellness business based on centuries of international plant medicine wisdom, and with a forward-thinking, global outlook. As the Marketing and Sales Executive in Artemis, I was mainly responsible for the following: • Helped initiate the use of cross-border e-commerce platforms (e.g., China’s Taobao, T-mall, JD.com, Kaola.com) to sell Artemis products through its partnerships with the retailers and live e-commerce influencers. • Managed 50 social media/e-commerce influencers on China’s social e-commerce platform Little Red Book and assessed the quality of the contents posted on social media to ensure that they align with the values of the Artemis brand. • Nurtured relationships with stakeholders (top 30 business retailers and Chinese daigous) to help boost sales through the dissemination of marketing materials for business use, regular brand and product training, weekly routine retail visits, and frequent sales promotions all the while exercising excellent customer service. • Acted as an on-site English/Mandarin interpreter to a brand and product launch event participated by the top 30 retailers and 10 e-commerce influencers. This event was also live-streamed to at least 100,000 online viewers on 9th May 2019.

Marketing Consultant (University Placement)

• Jul 2018 - Sep 2018

CZone is one of Power Products LLC’s portfolio brands that designs and manufactures intelligent digital switching systems used in marine, recreational vehicles (RV) and specialty vehicles (SV) markets. In 2019, I was selected by Auckland University as a Marketing Consultant to work with CZone’s marketing team to finish a 10-week Consultancy Project to increase CZone’s brand awareness in new markets especially Australia. The following activities have been achieved with this project: • Proposed actionable recommendations for the identified business problem using a systematic methodology that consisted of personal interviews, academic literature reviews, and market research employing social media netnography. • Submitted an 11,000 words marketing consultancy report to the company as part of the final requirement of the Consultancy Project course at GSM’s Master of Marketing programme and gained A range grade .

Karma Consultant (Volunteer)

• Feb 2018 - Jun 2018

Karma Collective is a New Zealand social enterprise offering a limited number of high-performing University of Auckland Business School & Law School students the opportunity to become Karma Consultant. • As a Karma Consultant, I had the opportunity to solve real-world business problems for entrepreneurs in Nepal, Cambodia and Kyrgyzstan as well as social enterprises in NZ, while also receiving one full-day in-person coaching from KPMG Auckland professionals. • Volunteered as a consultant to work on a funding model research for Madhesh Education Initiative (MEI), an organization geared towards enhancing the quality of education in Madhesh, Nepal through the provision of livelihood loans.

Senior Account Executive

• Apr 2016 - Oct 2016

• Liaised with the client (Jaguar Land Rover) to define project scope and to subsequently deliver internal team briefing. • Worked closely with a cross-functional team (4 groups) by organising collaboration meetings, holding brainstorming activities, and monitoring project progress to ensure timelines were properly met. • Other responsibilities included the creation of marketing materials (e.g., PR communication pitches, press releases, briefing book for executives, WeChat articles) and assistance in on-site events (e.g., media reception, logistics arrangement). • Assisted the All-New Jaguar XFL product launch event attended by 238 journalists from 216 media, resulting in the appearance of 484 clippings with a total ad value of 15,976,500 RMB (3,496,003 NZD).

Account Executive

• Jul 2015 - Apr 2016

• Assisted the project manager in interfacing with the client (Maserati) to provide PR solutions. • Wrote press releases and social media copies, developed PR campaign proposals, prepared communications reports, generated interview plans, supported on-site events, and coordinated media Key Opinion Leaders (KOLs). • Main projects: 2016 Maserati Levante Digital Communication Campaign, Maserati's micro-movie media press, Hainan IMAX Private Theater Showroom Opening. • Assisted the project manager in interfacing with the client (Maserati) to provide PR solutions. • Wrote press releases and social media copies, developed PR campaign proposals, prepared communications reports, generated interview plans, supported on-site events, and coordinated media Key Opinion Leaders (KOLs). • Main projects: 2016 Maserati Levante Digital Communication Campaign, Maserati's micro-movie media press, Hainan IMAX Private Theater Showroom Opening.

Journalist Intern

• Feb 2013 - Mar 2013

• Gathered news sources by interviewing clients for the TV programme “Zhengzhou People’s Livelihood” with the guidance of senior journalists. • Assisted in broadcast news copywriting and videos editing. • Gained an understanding of the responsibilities and pressures for a citizen journalist in Chinese local news organisation. • Gathered news sources by interviewing clients for the TV programme “Zhengzhou People’s Livelihood” with the guidance of senior journalists. • Assisted in broadcast news copywriting and videos editing. • Gained an understanding of the responsibilities and pressures for a citizen journalist in Chinese local news organisation.