Marketing Manager

• Jul 2022 - Present

Assistant Marketing Manager

• Apr 2021 - Mar 2022

· Responsible for SIPSHIP, &TEA, and two upcoming brands IMC strategy planning and execution. · Achieved 1,000 pieces of drink sales on SIPSHIP opening day through a series of communication such as digital ads, PR communication, and social influencers to trigger market awareness and discussion. · Executed &TEA grand opening by creating a press conference event and focusing on unique product design communication which successfully accomplished over 100 media press coverage. · Managed a co-branding partnership with COFE, the tea chocolate creator, and Jyunc-Cih Li, graphic designer, and designed unique collaboration drinks which went viral through social media, reaching an impressive increase in 60% MoM sales. Show less

Assistant Brand Manager

• Aug 2019 - Sep 2020

· Achieved an increase in 40% YoY sales and generated social responses over two million times through rebranding IMC program execution. · Managed collaboration products with FamilyMart, reaching over 30% sales in the first week and being sold out in two weeks. · Created Valentines’ IMC campaign attaining Google Trend Keyword Top 1, Dailyview Top 1, and Facebook Hot Topics Top 3, driving a 15% MoM revenue increase. · Evaluated brand social platforms and reconstructed communication plans, which successfully accomplished in 20% social engagements increase, 100% Instagram fans increase, and 20% Facebook reach. · Supervised and coordinated 13 global franchises to formulate IMC strategies, plannings, and operations; provided accurate consulting services and conceptualized collaboration campaigns with FamilyMart, Taishan, Wanpo Tea Shop, Golden Horse Awards, and Cold Stone. Show less

Marketing Manager

• Mar 2018 - Aug 2019

· Chaired cross-functional product development team, including packaging, design, operations, and R&D.· Achieved an increase in 40% annual sales through rebranding IMC program execution.· Implemented collaboration campaigns with Mentos, Soohyang, TSUJIRI, Kuai Kuai, IMEI, and Zzifan_Z.

Overseas Management Associate

• Sep 2017 - Mar 2018

·Skilled in product design, the establishment of the central kitchen system, and shop management.

Senior Account Executive

• Sep 2016 - Jun 2017

· Specialized in FMCG, Fashion, F&B, and Tech industry PR consulting services and managed key clients such as Adidas, Meitu, Yahoo, Kbro, TrendMicro, and MIDO.· Provided PR consultant services such as media and target audience communication, market and media analysis, and annual PR strategy planning.

Account Executive

• Mar 2016 - Sep 2016

·Responsible for key clients including Yahoo, MicroAd, TrendMicro, providing PR consultancyincluding media monitoring, market, and media analysis, media activity planning and execution.·Focused on Yahoo TV, Yahoo B2B communication, Flurry ads solution media events and press angle construction.