Fran Gormley
Founder + Managing Partner at Greenwich Marketing Group- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Abigail Mackles
Fran was the best professor I had at NYU Stern School of Business. Her Brand Strategy class was both highly engaging and practical - so practical that I was able to leverage what she taught me to launch my own brand strategy consulting business. Fran is incisive, gets straight to the point, and brings a wealth of brand strategy experience to her students and impressive list of clients. She's a great asset to NYU Stern, and to any potential client.
Jay Mandel
Fran teaches the NYU Stern Class "Consulting Lab: Branding and Innovation." I presented to the class and served as a judge for final presentations. I was really impressed with all interactions with Fran's students and know her passion and approach to teaching and coaching the students made a big difference. The recommendation were first class and applicable to our industry and many were professional grade. Everyone was poised and polished and credible and I have no doubt that MasterCard will get value from this exercise. I look forward to participating in Fran's class in the future.
Abigail Mackles
Fran was the best professor I had at NYU Stern School of Business. Her Brand Strategy class was both highly engaging and practical - so practical that I was able to leverage what she taught me to launch my own brand strategy consulting business. Fran is incisive, gets straight to the point, and brings a wealth of brand strategy experience to her students and impressive list of clients. She's a great asset to NYU Stern, and to any potential client.
Jay Mandel
Fran teaches the NYU Stern Class "Consulting Lab: Branding and Innovation." I presented to the class and served as a judge for final presentations. I was really impressed with all interactions with Fran's students and know her passion and approach to teaching and coaching the students made a big difference. The recommendation were first class and applicable to our industry and many were professional grade. Everyone was poised and polished and credible and I have no doubt that MasterCard will get value from this exercise. I look forward to participating in Fran's class in the future.
Abigail Mackles
Fran was the best professor I had at NYU Stern School of Business. Her Brand Strategy class was both highly engaging and practical - so practical that I was able to leverage what she taught me to launch my own brand strategy consulting business. Fran is incisive, gets straight to the point, and brings a wealth of brand strategy experience to her students and impressive list of clients. She's a great asset to NYU Stern, and to any potential client.
Jay Mandel
Fran teaches the NYU Stern Class "Consulting Lab: Branding and Innovation." I presented to the class and served as a judge for final presentations. I was really impressed with all interactions with Fran's students and know her passion and approach to teaching and coaching the students made a big difference. The recommendation were first class and applicable to our industry and many were professional grade. Everyone was poised and polished and credible and I have no doubt that MasterCard will get value from this exercise. I look forward to participating in Fran's class in the future.
Abigail Mackles
Fran was the best professor I had at NYU Stern School of Business. Her Brand Strategy class was both highly engaging and practical - so practical that I was able to leverage what she taught me to launch my own brand strategy consulting business. Fran is incisive, gets straight to the point, and brings a wealth of brand strategy experience to her students and impressive list of clients. She's a great asset to NYU Stern, and to any potential client.
Jay Mandel
Fran teaches the NYU Stern Class "Consulting Lab: Branding and Innovation." I presented to the class and served as a judge for final presentations. I was really impressed with all interactions with Fran's students and know her passion and approach to teaching and coaching the students made a big difference. The recommendation were first class and applicable to our industry and many were professional grade. Everyone was poised and polished and credible and I have no doubt that MasterCard will get value from this exercise. I look forward to participating in Fran's class in the future.
Experience
-
Greenwich Marketing Group
-
Real Estate
-
1 - 100 Employee
-
Founder + Managing Partner
-
Jun 2000 - Present
Established marketing consulting firm specializing in global branding and innovation. Key clients include Johnson & Johnson Consumer Companies, Inc., JP Morgan Chase, Citibank, Bausch + Lomb, PayPal, Gabelli Asset Management, Novartis, Hologic and The Metropolitan Museum of Art. Established marketing consulting firm specializing in global branding and innovation. Key clients include Johnson & Johnson Consumer Companies, Inc., JP Morgan Chase, Citibank, Bausch + Lomb, PayPal, Gabelli Asset Management, Novartis, Hologic and The Metropolitan Museum of Art.
-
-
-
NYU Stern School of Business
-
United States
-
Higher Education
-
700 & Above Employee
-
Adjunct Professor Of Marketing
-
May 2012 - Present
Created Consulting Lab, an experiential learning course where companies pose important branding and innovation challenges to MBA students. Participants include Blackrock, Citibank, Estee Lauder Companies, Johnson & Johnson, Mastercard, Spotify, and The Metropolitan Museum of Art. Also teach Brand Strategy. Promoted from Associate Professor to Professor in September 2019. Created Consulting Lab, an experiential learning course where companies pose important branding and innovation challenges to MBA students. Participants include Blackrock, Citibank, Estee Lauder Companies, Johnson & Johnson, Mastercard, Spotify, and The Metropolitan Museum of Art. Also teach Brand Strategy. Promoted from Associate Professor to Professor in September 2019.
-
-
-
-
Founder & CEO
-
Jul 1992 - Jun 2000
Founded marketing consulting firm specializing in marketing strategy, positioning and new product development. Established long-term relationships with Johnson & Johnson, Citibank, JP Morgan Chase (Bank One), Mastercard, MCI, AT&T and Colgate Palmolive. Sold business in March 1996 to CKS (MarchFIRST) and completed sale in June 2000. Founded marketing consulting firm specializing in marketing strategy, positioning and new product development. Established long-term relationships with Johnson & Johnson, Citibank, JP Morgan Chase (Bank One), Mastercard, MCI, AT&T and Colgate Palmolive. Sold business in March 1996 to CKS (MarchFIRST) and completed sale in June 2000.
-
-
-
Citibank
-
Banking
-
700 & Above Employee
-
V.P. Positioning, New Products & Advertising
-
1989 - 1992
Responsible for positioning Citibank Cards and for creating new card products and features. Provided on-going strategic consultation to card product marketing groups (Acquisitions, Partner Marketing, Revenue Services, Cardmember Management) and other Citibank Divisions (Retail Bank, Corporate Bank). Responsible for positioning Citibank Cards and for creating new card products and features. Provided on-going strategic consultation to card product marketing groups (Acquisitions, Partner Marketing, Revenue Services, Cardmember Management) and other Citibank Divisions (Retail Bank, Corporate Bank).
-
-
-
-
V.P. Management Supervisor
-
1982 - 1989
Managed new product and advertising development for Kraft (Jell-O, Birds Eye, and Ronzoni), Johnson & Johnson (Band-Aid Brand, Dental Floss), Frito-Lay (Chee-tos), and Procter & Gamble (Spic & Span; Dash; New Products). Managed new product and advertising development for Kraft (Jell-O, Birds Eye, and Ronzoni), Johnson & Johnson (Band-Aid Brand, Dental Floss), Frito-Lay (Chee-tos), and Procter & Gamble (Spic & Span; Dash; New Products).
-
-
Education
-
Rutgers University
M.S., Social Psychology -
Fairleigh Dickinson University
B.A., Psychology
Community
