Francisco Ghelfi Fontela

Digital Transformation Lead at Kinemed
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Contact Information
Location
Greater Madrid Metropolitan Area, ES
Languages
  • Inglés Full professional proficiency
  • Español Native or bilingual proficiency

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Marcelo Camozzato

I had the pleasure to work with Fran under unique circumstances through a volunteer effort to help Ukrainians in the war. When Fran joined, we were 700+ volunteers who scrambled to build products and help the best way we could. Fran took in and demonstrated excellent Program Management skills, strong empathy, and outstanding leadership by starting to look across different areas to identify opportunities and advocate for improvements in how we work and how we communicate. Beyond that, Fran is a great person with a special charism and care for people. I hope our paths will cross again in the future.

Alfredo Flórez

He trabajado con Fran durante un año en la organización de varios eventos y tengo que destacar su seriedad, gran profesionalidad y cuidado por el detalle. Se trata de una persona con gran capacidad de trabajo, metódica y con iniciativa. Mi recomendación total.

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Credentials

  • Disciplined Agile Scrum Master (DASM)
    Project Management Institute
    Aug, 2022
    - Sep, 2024
  • AWS Certified Cloud Practitioner
    Amazon Web Services (AWS)
    Jun, 2022
    - Sep, 2024
  • Google Project Management Certificate
    Google
    Aug, 2022
    - Sep, 2024
  • Exploratory data analysis
    Coursera Verified Certificates
    Oct, 2015
    - Sep, 2024
  • Fundamentos del Aprendizaje Automático: Planteamiento de un Caso de Estudio
    Coursera Verified Certificates
    Oct, 2015
    - Sep, 2024
  • Obtención y Limpieza de Datos
    Coursera Verified Certificates
    Oct, 2015
    - Sep, 2024
  • Reproducible Research
    Coursera Course Certificates
    Sep, 2016
    - Sep, 2024
  • Data scientist tools box
    Coursera Verified Certificates
    Jul, 2015
    - Sep, 2024
  • Programación en R
    Coursera Verified Certificates
    Aug, 2015
    - Sep, 2024

Experience

    • Chile
    • Health, Wellness & Fitness
    • 1 - 100 Employee
    • Digital Transformation Lead
      • Feb 2019 - Present

      I led the digital transformation journey of this international commerce, distribution and retail company in health, sports and wellness niches. We migrated from an “email only” technological framework to 100% Cloud operations. —-- We developed a proprietary end-to-end ERP, integrating the full life-cycle of the business. From international commerce operations, to local B2B sales, B2C Marketplace integration, multi-warehouse stock management, accounting, document generation, etc.14x sales operations managed - 32x client data - With 0 extra headcount or hours—-- Successfully launched digital B2C sales channel and operations . 30% Revenue share - 100% same day delivery success —-- Launched www.stock-bucket.com, an app designed to facilitate B2B sales, where customers can access product data, draft purchase orders, export documents, etc.

    • General manager
      • Sep 2011 - Sep 2018

      Digital marketing and content boutique agency.Top case: Editorial content creation for Coca Cola “Movement” - Healthy activities directorySpain & Portugal +500 partners located & contacted - +500 Reviews producedPipeline optimization - “Revisions not needed” quality guarantee Digital marketing and content boutique agency.Top case: Editorial content creation for Coca Cola “Movement” - Healthy activities directorySpain & Portugal +500 partners located & contacted - +500 Reviews producedPipeline optimization - “Revisions not needed” quality guarantee

    • Corporate events manager
      • Sep 2006 - Mar 2011

      Customer relation, budget and execution of national and international meetings & incentives projects for top agencies like Global Events or McGuffin.Clients like Mcdonald's, Real Madrid, Toyota, BBVA +1.5M single budgets - 100% on budget delivery Customer relation, budget and execution of national and international meetings & incentives projects for top agencies like Global Events or McGuffin.Clients like Mcdonald's, Real Madrid, Toyota, BBVA +1.5M single budgets - 100% on budget delivery

    • Spain
    • Individual and Family Services
    • Production & Client services director
      • Nov 2002 - Jul 2006

      Customer relation, budget and execution of BTL and trade marketing events.Top case: Head of production of BMW’s Series 5 nationwide launch event25.000 guests - 80 simultaneous locations throughout Spain - +350 production team - 180 cars Customer relation, budget and execution of BTL and trade marketing events.Top case: Head of production of BMW’s Series 5 nationwide launch event25.000 guests - 80 simultaneous locations throughout Spain - +350 production team - 180 cars

    • Executive producer
      • Feb 1999 - Dec 2002

      Founding Partner and CEO of Soundtown, a Web Sound development and production company. This startup was my first formal entrepreneurial experience related to innovation in digital services. We got to work in projects for brands like Camel and top agencies like Agulla & Baccetti. Founding Partner and CEO of Soundtown, a Web Sound development and production company. This startup was my first formal entrepreneurial experience related to innovation in digital services. We got to work in projects for brands like Camel and top agencies like Agulla & Baccetti.

    • United States
    • Marketing Services
    • 1 - 100 Employee
    • Account Executive
      • Mar 1997 - Sep 1999

      Account and project management at Symphony sound post production & music production studio. I´ve been related to projects whithin advertising, TV and film industries. Account and project management at Symphony sound post production & music production studio. I´ve been related to projects whithin advertising, TV and film industries.

Education

  • Universidad Complutense de Madrid
    Master, Corporate Events Management
    2006 - 2007
  • Pontificia Universidad Católica Argentina 'Santa María de los Buenos Aires'
    Musical Composition
    1993 - 1996
  • Bachillerato Internacional
    International Baccalaureate
    1991 - 1992
  • CoderHouse
    Executive, Data Analytics
    2020 - 2020

Community

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