Francois Beall

Director of Sales and Marketing at Chambers & Chambers Wine Merchants
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Contact Information
Location
Orange County, California, United States, US
Languages
  • English Native or bilingual proficiency
  • Spanish Full professional proficiency
  • French Native or bilingual proficiency
  • Italian Elementary proficiency

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Rebecca Gergely Ohayon

When I started my career I had no experience in wine at all. Francois has been an excellent mentor in my career and taught me the best wine tasting techniques that I still use today. I would highly recommend Francois for his wine knowledge as well as his tenacious business approach. A great Manager to report to.

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Credentials

  • Court of Master Sommelier- Level I
    The Court of Master Sommeliers

Experience

    • United States
    • Wine & Spirits
    • 1 - 100 Employee
    • Director of Sales and Marketing
      • Jun 2017 - Present

    • United States
    • Beverage Manufacturing
    • 500 - 600 Employee
    • Business Development Manager
      • Sep 2016 - Jun 2017

    • Business Development Manager
      • Mar 2013 - Jun 2017

      • Manage the brand in the Southern California and Las Vegas Broad Markets, grew the brand 15% over a two-year period.• Work extensively in the field with SWS sales personnel and SMWE BDM regional team.• Develop strategies to be implemented at the distributor level.• Direct sales calls to key accounts in both markets (ex: Four Seasons, MGM, KL Wines, Hi -Times).• Represent the brand at various national events and seminars or judging competitions.• Train restaurant staff and distributor personnel on all the different aspects of the Brand.• Develop an “outside the box” type marketing approach in order to set apart the Brand from its competitors.• Work the market and conduct kick off meetings outside of the territory (HI, AZ, CO, and TX).

    • General Manager/ National Sales Manager
      • Oct 2006 - Nov 2012

      • Managed a wine and spirits importer and distributor.• Increased the overall company revenue by an average of 15% per year.• Sold our Portfolio of Italian and French wines into 13 states to medium-sized distributors.• Managed wineries’ relationships in France and Italy, set up all pricing and strategies.• Created a spirits division which contributed to 50% of our revenues after 3 years.• Achieved market penetration in regional chains like Whole Foods, Bevmo, Binny’s and Spec’s.• Set up a network of wine and spirits brokers in secondary markets.• Trained and assisted sales reps with frontline sales calls.• Lead and managed a sales team of 10 people in California.• Managed the buying department, back office and logistic department (with a staff of 3).• Developed long-term relationships through a consultative approach.• Managed the PL of the company and all finances (2 Million Dollars in annual sales).

    • General Manager/ National Sales Manager
      • Jan 2004 - Sep 2006

      • Increased overall company sales by 200% during the period.• Created and maintained a large network of distributors in twelve states.• Trained the distributors’ sales staffs through seminars, ride withs, and sales meetings.• Managed wineries’ relationships in France, set up all pricing and strategies.• Managed the PL of the company • Increased overall company sales by 200% during the period.• Created and maintained a large network of distributors in twelve states.• Trained the distributors’ sales staffs through seminars, ride withs, and sales meetings.• Managed wineries’ relationships in France, set up all pricing and strategies.• Managed the PL of the company

    • Wine Buyer
      • Mar 2003 - Sep 2003

      • Managed the wineries’ relationships, selected new suppliers, set up pricing and distribution plan.

    • Business Development Manager/ National Sales
      • May 2002 - Feb 2003

      • Developed the network of distributors for a start-up company => Called on Glazers and SWS.• Negotiated contracts with buyers of distribution companies for a portfolio of French wineries.• Participated in trade shows and other PR events to promote the brands.• Trained distributors’ sales staffs on the brands.• Hosted winemaker dinners, In-store tastings, staff trainings and consumer tastings.____________________________________________________________________________________

Education

  • California State University-Long Beach - College of Business Administration
    Master of Business Administration (M.B.A.), Business Administration and Management, General
    2004 - 2005
  • Montpellier Business School
    Master's Degree, Master in Sciences of Management
    2001 - 2005
  • Texas Tech University
    Bachelor's Degree, Business Administration and Management, General
    2001 - 2002

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