Franco Robredo

Head of Data & Analytics at Beyond - Media Agency
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Contact Information
us****@****om
(386) 825-5501
Location
Argentina, AR
Languages
  • Spanish Native or bilingual proficiency
  • English Professional working proficiency
  • Portuguese Professional working proficiency

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Tomás T.

Tengo la suerte de haber trabajado con Franco es una persona excelente, con alto grado de capacidad, talento, ademas de ser un magnífico compañero y profesional.

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Credentials

  • Google Ads - Measurement Certification
    Google
    Jun, 2021
    - Nov, 2024
  • Google Analytics Individual Qualification
    Google
    May, 2021
    - Nov, 2024
  • Advanced Google Tag Manager
    LinkedIn
    Apr, 2021
    - Nov, 2024
  • Campaign Manager Certification
    Google
    Apr, 2021
    - Nov, 2024

Experience

  • Beyond
    • Argentina
    • Advertising Services
    • 1 - 100 Employee
    • Head of Data & Analytics
      • Oct 2021 - Present

    • Data & Analytics Consultant Leader
      • Aug 2021 - Present

      Leader of the Data & Analytics Consultants team.My main function is to coordinate measurement strategies and high level implementations in different platforms(Universal Analytics, Google Analytics 4, GTM, Campaign Manager 360, etc).I participate in projects of Sura, Answer, Pernod Ricard, Etc.

    • Data & Analytics Consultant
      • Jul 2021 - Present

  • Mediabrands
    • United States
    • Advertising Services
    • 700 & Above Employee
    • Ad Ops & Measurement Analyst Sr.
      • Apr 2021 - Sep 2021

  • Beyond
    • Argentina
    • Advertising Services
    • 1 - 100 Employee
    • Data and Ops Specialist
      • Jan 2020 - Apr 2021

      Traffic banners, video, audio, rich media and trackers in CampaignManager.Implement conversion tracking tags and events (FB, Analytics,Campaign Manager/DV360) using GTM and Tealium.Review Data Layer configurations and design variables and othersolutions to pass back values for reporting and remarketing.Troubleshoot unexpected issues with trafficking or implementation.I also analyze campaign performance and create reports usingAnalytics and FB. I'm also handy in using Google Sheets to importAnalytics and other data, and automate reports and processes.

    • Ad Operations Strategist
      • Jan 2020 - Jan 2020

  • Buenos Aires City Government
    • Argentina
    • Government Administration
    • 700 & Above Employee
    • Coordinador de Actividades Inclusivas
      • Jul 2014 - Jan 2020

Education

  • Universidad de Buenos Aires
    Ciencias de la Computación, Computer Science
    2019 - 2024
  • Udemy Alumni
    -

Community

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