Paid Media Manager - Growth & Acquisition

• Mar 2022 - Present

University Professor

• Mar 2010 - Present

I am an assistant professor at Vanesa Rosenthal's Advertising Communication Chair. I worked as an assistant at Alejandro Piscitelli's Data Processing Chair between 2010 and 2014. I am an assistant professor at Vanesa Rosenthal's Advertising Communication Chair. I worked as an assistant at Alejandro Piscitelli's Data Processing Chair between 2010 and 2014.

Growth Marketing Lead

• Jan 2020 - Mar 2022

I've worked on several projects for the company, such as retargeting/re-engagement campaigns, prototype viability testing, new product launches. I tried to be a link between product and user acquisition teams.

User Acquisition Lead

• Mar 2019 - Jan 2020

During 2019 I was in charge of the UA team for Trivia Crack (Preguntados).

Performance Campaign Manager

• May 2016 - Feb 2019

I was in charge of the strategy and monitoring of performance campaigns for E-Commerce. I actively participated in several digital transformation projects for the company. In addition, I worked in the development of campaigns for lead generation and commercial operators. My tasks included: -Strategy -Analytics -Reporting -Media negotiation Supervision of campaigns of: -Email Marketing -Automation -SEM -Facebook Ads -SEO -Other Media I was in charge of the strategy and monitoring of performance campaigns for E-Commerce. I actively participated in several digital transformation projects for the company. In addition, I worked in the development of campaigns for lead generation and commercial operators. My tasks included: -Strategy -Analytics -Reporting -Media negotiation Supervision of campaigns of: -Email Marketing -Automation -SEM -Facebook Ads -SEO -Other Media

Performance Campaign Analyst

• Nov 2014 - May 2016

I worked on accounts for Microsoft, Microsoft Mobile, 20th Century FOX, Turner and Doctors Without Borders, among others.As an analyst for their campaigns in Google Search, Google Display, Adwords for Video & Yahoo! Bing Ads. My functions were:- Strategy- Implementation- Optimization- Analysis and Reporting- Client meetings- Customer presentations

Community Manager

• Apr 2013 - Nov 2014

In charge of the accounts of Bosch Car Service, Philips TV and Sociedad Argentina de Gestión de Actores Intérpretes (SAGAI).Previously also in charge of Alimentos Canale and Tifón Water Planet.My duties include content creativity, production of graphic pieces, layout and management of publications, feedback, reporting and buzz monitoring,

Community Manager & Content Producer

• Apr 2011 - Mar 2012

Web content writing, 2.0 marketing campaigns and dissemination through social networks. Web content writing, 2.0 marketing campaigns and dissemination through social networks.