Franco Marcalain Alvarez
Founder / Managing Director at Quick Brown Fox - Asia Pacific- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
-
English Native or bilingual proficiency
-
Filipino Native or bilingual proficiency
-
Spanish Elementary proficiency
Topline Score
Bio
Luke Biddlecombe
I’ve worked with Franco across multiple ventures over the last several years and he has proven on each and every occasion to be an essential part of any project. Time and time again he has been the key difference between success and failure. His network of connections is second to none and Franco has a unique flair of being able to make the impossible happen. I look forward to many more great achievements together.
LinkedIn User
I've worked with Franco and his team from 2007-2012 when Kinetic Worldwide managed all of HSBC's OOH requirements. Franco negotiated and acquired strategic space for all of our marketing and brand campaigns, notably the use of jet bridges in our international airport (NAIA), which made us one of the first brands to leverage on that media space. Franco and his team became an integral part in implementing our OOH strategy. I totally enjoyed working with Franco and I look forward to working with him again in the future.
Luke Biddlecombe
I’ve worked with Franco across multiple ventures over the last several years and he has proven on each and every occasion to be an essential part of any project. Time and time again he has been the key difference between success and failure. His network of connections is second to none and Franco has a unique flair of being able to make the impossible happen. I look forward to many more great achievements together.
LinkedIn User
I've worked with Franco and his team from 2007-2012 when Kinetic Worldwide managed all of HSBC's OOH requirements. Franco negotiated and acquired strategic space for all of our marketing and brand campaigns, notably the use of jet bridges in our international airport (NAIA), which made us one of the first brands to leverage on that media space. Franco and his team became an integral part in implementing our OOH strategy. I totally enjoyed working with Franco and I look forward to working with him again in the future.
Luke Biddlecombe
I’ve worked with Franco across multiple ventures over the last several years and he has proven on each and every occasion to be an essential part of any project. Time and time again he has been the key difference between success and failure. His network of connections is second to none and Franco has a unique flair of being able to make the impossible happen. I look forward to many more great achievements together.
LinkedIn User
I've worked with Franco and his team from 2007-2012 when Kinetic Worldwide managed all of HSBC's OOH requirements. Franco negotiated and acquired strategic space for all of our marketing and brand campaigns, notably the use of jet bridges in our international airport (NAIA), which made us one of the first brands to leverage on that media space. Franco and his team became an integral part in implementing our OOH strategy. I totally enjoyed working with Franco and I look forward to working with him again in the future.
Luke Biddlecombe
I’ve worked with Franco across multiple ventures over the last several years and he has proven on each and every occasion to be an essential part of any project. Time and time again he has been the key difference between success and failure. His network of connections is second to none and Franco has a unique flair of being able to make the impossible happen. I look forward to many more great achievements together.
LinkedIn User
I've worked with Franco and his team from 2007-2012 when Kinetic Worldwide managed all of HSBC's OOH requirements. Franco negotiated and acquired strategic space for all of our marketing and brand campaigns, notably the use of jet bridges in our international airport (NAIA), which made us one of the first brands to leverage on that media space. Franco and his team became an integral part in implementing our OOH strategy. I totally enjoyed working with Franco and I look forward to working with him again in the future.
Experience
-
Quick Brown Fox - Asia Pacific
-
Philippines
-
Advertising Services
-
1 - 100 Employee
-
Founder / Managing Director
-
Sep 2013 - Present
QBF are experts in reaching the moving world. Powered by extensive data and location intelligence, we enable our clients to talk to their audiences all throughout their consumer journey. From out of home to in your phone, and everything in between. QBF are experts in reaching the moving world. Powered by extensive data and location intelligence, we enable our clients to talk to their audiences all throughout their consumer journey. From out of home to in your phone, and everything in between.
-
-
-
-
Founder and CEO
-
Apr 2016 - Jun 2020
FOXHOLE BUSINESS CENTER is a PLUG and PLAY SERVICED OFFICE SPACE which also offers business administration services catering to SME’s and START UPS in the Philippines. Having an entrepreneurial spirit, we are able to deliver quality service that business owners demand. Our group is composed of entrepreneurs who personally know the tedious nature of the administrative side of putting up a business. It is not enough now to just have a great idea and a business plan to put it into fruition. Now you need the street smarts to deal with bureaucracy, the patience to handle paperwork, and the prudence to know who you can rely on. We believe that these matters should definitely not be a hindrance to do business in Asia’s rising tiger, and each willing entrepreneur should be able to take advantage of the Filipino worker’s hard working nature and perseverance. visit www.foxholeph.com for details. Show less
-
-
-
-
Executive Media Director
-
Jan 2007 - Sep 2013
Kinetic Worldwide is WPP’s OUT OF HOME Media Specialist Agency who, using a mix of experience, unique data analysis and planning tools, create campaigns for the world’s leading brands. Campaigns that connect locally and integrate globally, increasing the value their clients get from out of home media. Media Director and Group Head (Dec 2008 - April 2013) - Headed a group specifically assigned to service 6 of the 9 major accounts of Kinetic (SMART, SMDC, Mindshare, Maxus, Mediacom and Mediaedge) - Management of overall client (Agency) relationship - Responsible for 50% of TOTAL company revenue - Responsible for year on year excess in target revenues from 10%-20% from 2009 - 2012 Associate Media Director (Jan 2008 – Dec 2008) - Sole responsibility for one major account (MINDSHARE Philippines) - Formulated and implemented creative and strategic OOH marketing plans per account (HSBC, NIKE, Accenture, Pepsi, etc.) from idea generation, competitive analysis, campaign stratification to final execution and post-execution analysis - Headed the Management Committee for NEW BUSINESS. – Handled client pitches for potential new business (direct clients) Senior Media Planner (May 2007 – Jan 2008) Show less
-
-
-
-
Sales Manager
-
Aug 2005 - Jan 2007
*Pacific Airmedia is a below-the-line advertising media solutions provider with clients and partners such as HSBC, Kimberly Clark, Shopwise, Canon, Coca Cola, Smart and Globe just to name a few. - Managed and supervised a team of eight (Account executives, Marketing officer, crew members) - Formulates and implements specific sales programs per client - Mainly handles all key accounts of PAC (from pitch to after sales services) - Would represent company in various partnership agreements (i.e. SHOPWISE supercenters, NAIA, World Trade Center, CANON) - Would represent company in other business related events (award ceremonies, profile presentations, public biddings) Show less
-
-
Education
-
Ateneo Graduate School of Business
Project Manager Program, Project Management -
Ateneo de Manila University
Major: Bachelor of Science (BS) Legal Management; Minor: International Marketing, Management and Marketing